How Sense of Ritual in Tourism Impacts Tourists’Co-Creation of Tourism Experience Values:A Study Based on the Theory of Value Co-Creation

Establishing a sense of ritual within tourism consumption scenarios offers tourists the opportunity for interactive engagement.Drawing upon the value co-creation theory,this study constructed an influence mechanism model to examine tourists'active engagement in the process of co-creating tourism experience values.It employed Partial Least Squares Structural Equation Modeling(PLS-SEM)to empirically test the proposed hypotheses.The findings demonstrate that the model constructed in the present study exhibits robust reliability,validity,and explanatory power.The perception of the sense of ritual in tourism exerts a significant positive influence on tourists’co-creation of tourism experience values,thereby significantly enhancing both the communitas and flow experienced by tourists during their travels.Moreover,such communitas and flow can mediate the influence of the sense of ritual in tourism on tourists’co-creation of tourism experience values.This study contributes to advancing the current research on tourists’co-creation of tourism experience values and the sense of ritual in tourism,thereby providing theoretical foundations for cultivating a sense of ritual within tourism consumption scenarios.

Value co-creation model based on IS application capabilities

To illustrate how firms and customers co-create value in business to business （B2B） e-commerce, an integrated value co-creation model is proposed based on information systems （IS） application capabilities from the relational view. IS application capabilities, relational assets, customer agility and relational value are constructed and tested by empirical analysis. The empirical research tests and verifies the mediating effect of customer agility, and the interactions of IS application capabilities and relational assets, as well as their effect on relational value. This model expands the research framework of value co-creation in service dominant logic, and reveals the mechanism of how f＇n＇ms and customers co-create value in B2B e-commerce based on IS application capabilities, which provides the basis for further theory development and a practice guide.

以“Co-Creation”为基础的设计融合教育课程教学模式研究

“Co-Creation”可以解释为“Compromise”与“Collaboration”的实践方式。融合教育的特征是融合性、统合性学问的教育,是关于无界限的知识产生过程和方法的研究,它包含了团队整体和学习者个体的教育结合。论文从设计融合教育的历史背景、发展现状探讨设计融合教育改革的必要性,考察IT&设计融合教育方案事例和设计产业融合、顶点设计。设计融合教育的建议注重共同创造的基础与前沿学科理论结合,以协同效应为目标的战略合作。通过教学课程统合类型、统合教学课程示例、融合设计方案流程、每周讲课设计(举例)四个方面进行说明,给出设计融合教育发展与案例实施的建议。

Co-Creation of a Working Model to Improve Sexual Health for Persons Living with Rheumatological Diseases

Background: Sexual health needs are insufficiently met for persons living with rheumatological diseases and it is necessary to create better ways to meet these needs. Objective: To co-create a working model to improve sexual health for persons living with rheumatological diseases, that can be used by rheumatological teams in regular rheumatology practice. Design: This study applied a co-creation design with three key features: 1) it took a systems perspective with emergent multiple interactive entities;2) the research process was viewed as a creative endeavour with strong links to design, while human imagination and the individual experience of patient and staff were at the core of the creative design effort;3) the process of the co-creative efforts was as important as the generated product. Results: A model defining the role of the patient, the professionals, and the team in optimizing sexual health for persons living with rheumatological diseases was co-created. The model can be seen as a practice guideline, which includes the support needed from and to each participant in the process of promoting sexual health, while being within the professional scope of the professionals’ knowledge and capacity, and in line with the needs of the persons living with rheumatological diseases. Discussion and Conclusions: The co-creative work process identified crucial factors in promoting sexual health, resulting in a useful model for patients, professionals and teams. Co-creation was experienced to be a useful research design to improve rheumatological care, through valuing and using the competence of all research members equally.

The Impacts of Co-creation of Local Culture English Books on EFL 5th Graders＇ English Vocabulary Ability and Local Cultural Knowledge

The purpose of this study aims to explore the impacts of task-based co-creation of local picture books on facilitating the development of vocabulary ability and cultural knowledge ofEFL 5th graders with different English proficiency levels in Taiwan. Twenty-one 5th graders participated in this study forty minutes per week, lasting for sixteen weeks. They were required to co-create English picture books of Pinghu through thematic task-based activities. Research data required for the study were collected through the pre-/post-tests of vocabulary and cultural knowledge, a participants＇ feedback questionnaire as well as semi-structured interviews. The results of this study showed that after experimental instruction, EFL 5th graders significantly improved their recognition of the connection between English word sounds and word meanings, word meanings and word forms, word forms and word meanings, as well as spellings. Moreover, their local cultural knowledge was improved significantly as well. Furthermore, based upon the 5th graders＇ responses to questionnaire and semi-structure interview, most of them developed a very positive attitude towards the activities of co-creating local picture books and their interest, self-confidence in English writing, and English learning behavior. Based on the findings, some suggestions were offered for the pedagogical applications and future studies.

Co-Creation in the Game Industry:A Case Study in a Brazilian Developer

The objective of this work is to understand how the process of co-creation occurs within the creative industry of video games. For this, concepts of the creative industry, co-creation, information and communication technologies (ICTs) and innovation were studied. Since this is an exploratory and qualitative research, a single case study was chosen as a method. The analysis was done in a Brazilian company that develops games for mobile devices. The results show that the consumer (gamer) participates in value creation in the company’s products, mainly in the initial production stages. In the later phases, after the launch and other steps of the life cycle, although there is a relationship with the users, the joint creation of value is little explored by the organization. Also, it was verified that the co-creation process is supported by different information and communication tools, which provide agility to the process.

Research on the Marketing Mechanism of E-commerce Live Broadcast - Based on The Perspective of Brand Value Co-Creation

Today,the e-commerce live broadcast industry has formed a huge market,and it has become one of the important ways for most netizens to purchase goods.Live streaming has brought new opportunities for e-commerce and new growth for brand value.The interaction between brands and customers has gradually expanded,in this case,the importance of value co-creation has become more and more prominent.This article will take e-commerce live broadcast marketing as the research object,and the brand value co-creation as the research perspective,then provide a direction based on the value co-creation perspective for the healthy and long-term development of e-commerce live broadcast marketing by studying and analyzing the cases of brand value co-creation.

Value co-creation in service marketing: A critical (re)view

The present study critically explores and discusses the concept of value co-creation asrevealed and recognized in the research streams that have formed the conceptual basis forthe construct:service-dominant logic,service logic,and customer-dominant logic.Thestudy is positioned within critical hermeneutics;thus,a hermeneutic review strategy isapplied and the subsequent critical discussion is inspired by a Habermasian understandingof society as composed of a system and lifeworld.The findings of the study are twofold;they reveal how different underlying assumptions frame the perception of the unit ofanalysis when focusing on value co-creation and how that the relocation of the locus ofvalue creation from the company to the customer sphere hides that value is an economicconcept in service marketing research.Moreover,the analysis reveals that in servicesmarket research,the concept of value co-creation in a company is applied to analyze thecustomer domain.This dimension has not received much academic attention despite thatthe existing concept might be applicable neither analytically nor empirically.Extantliterature on value co-creation acknowledges that the meaning of the concept is stillobscure.The present study therefore contributes to literature with a refined conceptualunderstanding of how the underlying perceptions of the concept lead to differentanalytical foci in existing research and by identifying questions for further research.Moreover,the review and the discussion are based within a hermeneutic paradigm andcontribute as such with a rarely applied review methodology within the field of service marketing.

社会创新中的服务设计方法应用

探究社会创新理念和服务设计在推动社区群体共创中的系统模式和创新思路。基于服务设计的思维方法,对社区创新的服务要素进行分析和梳理,提炼出群体价值、协调机制和服务关系等3个创新关键。系统连接和驱动城市居民、群体、组织参与共创行动,构建“以社区为中心”“协同参与”的服务网络,提升社区抵御风险和化解问题的能力。结论从理论研究到设计实践,探索在地居民群体价值认同的社区生活方式,提出构建动态的、可持续的城市社区服务新方案。

商业模式创新对网络视频平台用户价值共创的作用机理

数字经济发展需要互联网技术和数字技术作支撑,引导消费者网络视频消费沿着“简单用户搜索—网络平台展示推荐—网络平台算法推荐”的路径演变,这对企业的商业模式创新提出了挑战。本文基于企业内外部价值网络理论,以“平台质量-用户认知-用户行为”的逻辑分析思路,构建商业模式创新对网络视频平台价值共创的作用机制模型并检验其作用机理。结果显示:商业模式创新的内容质量创新、交互质量变革及创作激励创新对用户认知有促进作用,网络视频平台用户认知对价值共创有促进作用。因此建议:以网络视频平台需求为依据,选择相匹配的商业模式创新方案;加大投入力度,鼓励网络平台关联企业创作视频内容;构建有效链接纽带,畅通平台企业与用户的沟通渠道。

数字经济赋能零售企业国际化:机制、制约与对策

中国零售企业依托数字技术加快国际化,融入或主导构建全球供应链的探索有助于服务构建新发展格局。从价值共创的理论视角看,数字经济赋能零售企业国际化的机制包括与消费者、供应商和同业企业的价值共创。当前数字经济赋能中国零售企业国际化的效应已初步显现,但仍处于起步阶段,存在采购国际化中数字经济赋能主体范围与环节有限、店铺运营国际化尚未形成规模效应、专业技能国际转移面临全球数字贸易规则博弈带来的不确定性等问题与制约。文章建议引导零售企业协同多方主体推进采购国际化,政策赋能推动零售企业店铺运营国际化,提升数字话语权为零售专业技能国际转移护航,并在数字“一带一路”框架下推进零售企业国际化。

“村规-村建-村管”联动的乡村建设路径探索——以浙江省余村乡村共同缔造实验为例

历史上长期的城乡二元制度,使得城与乡在土地使用和行政运行机制等方面存在巨大差异,使得我国在城镇建设中取得的巨大成功与经验难以复制到乡村建设领域。掺杂有城市规划思维烙印的村庄规划长期存在不实用、不适用,以及与村庄建设、村庄运营维护管理脱节的问题。通过对比乡村建设与城市建设的模式差异,以共同缔造理念为依托,在学界已有实践认知的基础上,提出围绕事权主体的“实用性”村庄规划、基于村民主体需求的“内生型”乡村建设行动和面向多元主体参与的“自治型”村规民约。按照“村规、村建、村管”的共同缔造路径,提出乡村建设的全过程治理策略,并以浙江省余村村庄规划为实验案例,对全过程治理策略进行了实证分析。

工业互联网平台赋能、价值共创与制造企业服务化绩效研究

实施服务化是制造企业形成差异化优势的重要手段,工业互联网平台对推进制造企业服务化具有重要意义。然而当前学术界有关工业互联网平台赋能对制造企业服务化绩效的作用机理缺乏探讨。为了揭示工业互联网平台赋能对制造企业服务化绩效的影响机制,本文基于服务主导逻辑,构建从工业互联网平台赋能到价值共创,再到制造企业服务化绩效的逻辑框架,采用383份来自制造企业的调查数据,通过回归分析发现:工业互联网平台赋能显著提高了制造企业服务化绩效,价值共创的两个维度即互动合作、资源整合,在工业互联网平台赋能对制造企业服务化绩效的正向影响中,发挥了部分中介作用。本文为推动工业互联网平台建设与提高制造企业服务化绩效提供了重要启示。

服务创新网络中企业社会资本如何影响创新绩效——知识流耦合与知识共创的链式中介作用

基于社会网络理论与知识基础观,构建“企业社会资本—知识流耦合—知识共创—服务创新绩效”的链式中介模型,运用层次回归分析法对405份企业样本进行分析。研究发现:结构性、认知性、关系性社会资本均对服务创新绩效有显著正向影响,且影响程度依次减弱;知识流耦合、知识共创在企业社会资本与服务创新绩效之间起链式中介作用。研究可进一步夯实创新网络、社会资本理论基础,揭示企业社会资本通过知识作用路径影响服务创新绩效的内在机制,为服务企业提高创新绩效提供参考。

大规模个性化定制的价值涌现原理——价值共创的新形态

依托生产模式的三维结构框架,从复杂性视角,针对手工生产、大规模生产、大规模定制、大规模个性化和大规模个性化定制等主要生产模式,分析其中从价值交易到价值共创再到价值涌现的价值生成演化历程,提炼出客户维、生产维和服务维3个维度下的价值生成路径。基于局部作用导致整体涌现的系统科学观念,揭示出大规模个性化定制的价值涌现原理,明确了该原理的基本内涵。人单合一是大规模个性化定制的一种具体实现,其价值创造规律遵从价值涌现原理。生态价值是人单合一价值创造的源泉,海尔的超模块平台组织结构可实现人单合一中的价值涌现。大规模个性化定制的价值生成过程具有涌现性特征,它以价值涌现的方式表现出来,是价值共创的一种新形态。

后发企业颠覆性创新价值共创演化路径与模式跃迁——以比亚迪为例

现有研究对于颠覆性创新价值共创模式和路径演化的认识仍有待深入。为助推后发企业突破价值共创的路径瓶颈,解决颠覆性创新过程中价值共创模式跃迁的动力问题,基于价值共创视角,采用探索性单案例研究方法,以比亚迪为研究对象,探讨后发企业在不同阶段实现颠覆性创新的价值共创路径与模式。研究表明,在起步阶段、扩散阶段和颠覆阶段,后发企业颠覆性创新的价值共创有不同价值共创主体参与,形成不同路径与模式;在不同阶段,后发企业的价值共创过程将依次经历交易型模式、合作型模式和关系型模式,不同模式的差异具体体现在价值主张、价值形成和价值扩散3个模块。结论有助于扩展价值共创理论的应用领域,丰富颠覆性创新与价值共创理论研究成果,为后发企业实现颠覆性创新提供思路借鉴与实践指导。

欠发达地区布局建设未来产业的实践探索

前瞻布局建设未来产业,因地制宜发展新质生产力,是中国式现代化的必然选择。“十四五”规划正式提出布局未来产业以来,受前瞻性、颠覆性技术制约,欠发达地区对其鲜有布局。贵州“村超”以文化创意和数字商业模式为驱动,融合体育、文化、美食、表演等众多业态,探索了乡村振兴未来产业实践路径。欠发达地区发展未来产业,关键在于挖掘文化和生态旅游资源,推动欠发达地区数字化、绿色化和创意化“三化转型”,培育创意、电子商务和公共服务“三个生态系统”,激发创意活力,以价值共创助推优秀传统文化和生态旅游资源创造性转化,以东西部协作和对口支援进行人才和技术赋能,为欠发达地区注入未来产业新动能。

从“化繁为简”到“繁简相生”:公共安全政民合作治理的过程机制研究——以深圳市B区义警为例

“乌卡时代”,厘清政民合作治理过程机制对于实现公共安全治理向事前预防转型至关重要。既有研究主要侧重于分析政民合作治理的前因条件与合作绩效,却忽视了对中国情境下政民合作治理过程的分析。鉴于此,以合作治理理论为基础,立足政民双主体视角,构建了基于公共安全政民合作治理“合作动机一行为过程一价值共创”的过程机制解释模型。公共安全政民合作治理是政民双方基于各自的合作动机,通过利益互融、资源互补、协调互动、信任互惠、成效助推,最终实现价值共创的循环选代过程。

工作场所伙伴关系:数字经济时代员工与组织共赢的逻辑基础

工作场所伙伴关系是一种提倡员工与组织间对等合作、互利共赢的关系理念,要求基于员工与组织间的互利制度来实现双方的价值共创。近年来,伴随数字经济及平台型组织的发展,工作场所伙伴关系受到理论界和实践界的广泛探讨。鉴于现有研究存在概念模糊、结论分歧及缺乏系统性研究等问题,本研究从理念、方法及实践层面系统阐述工作场所伙伴关系的概念并给出界定,从互利基础、制度保障、合法性及员工话语权角度归纳出该理念的前提框架,探讨关系建立后的影响效应并总结出边界框架。最后在理论演进、机制探索、数字经济情境研究、中国特色理论发展和新时代制度建设五个方面给出未来的研究重点。

区块链技术应用下平台价值共创意愿研究——基于消费者对平台信任的影响因素

区块链技术应用于平台经济,降低了消费者的感知不确定性,增强了消费者对平台的信任,提升了消费者参与平台价值共创的意愿,进而促进平台经济的发展。基于此,首先,在已有研究基础上引入“区块链技术的应用”这个变量,构建消费者对平台价值共创意愿的研究模型与假设;其次,通过问卷调查收集数据,运用结构方程法进行数据分析,根据分析结果判断研究模型和假设成立与否,并得出研究结论:区块链技术的应用、社交互动、平台的品牌信任和平台声誉对信任有显著的正向影响,感知不确定性降低在其中起到显著的中介效应;而且,信任对平台价值共创的意愿有显著的正向影响。最后,根据研究结论为平台企业提出相关的管理启示,以期促进平台经济的可持续发展。