New media is becoming an important method to promote physical exercise,and it is also an essential factor affecting the physical exercise behavior of college students.This study takes the influence of new media sports...New media is becoming an important method to promote physical exercise,and it is also an essential factor affecting the physical exercise behavior of college students.This study takes the influence of new media sports information on college students’physical exercise behavior as the research objective.By using a questionnaire survey and mathematical statistics,545 college students in Shandong Province of China are selected as research samples.Based on the theory of new media exposure,fitness behavior theory,and self-efficacy theory,this study systematically discusses the influence and mechanism of new media exposure on the physical exercise behavior of college students in Shandong Province,so as to help college students improve their physical exercise behavior.展开更多
With the development of economic globalization,mobile network and media technology are developing rapidly.Media information is manufactured and disseminated at any time,and people can understand global information mor...With the development of economic globalization,mobile network and media technology are developing rapidly.Media information is manufactured and disseminated at any time,and people can understand global information more conveniently with the help of media.At the same time,false,violent,pornography,and other negative information are also spreading rapidly in various media,and college students in the new era are in urgent need to improve their media literacy.This study explores the current situation of college students’media literacy level,and explores the improvement path from the three levels of college students,universities,and the government,with the hope to provide ideas for the media literacy of college students in the new era.展开更多
Cultural confidence represents a fundamental and profound force that sustains the development of a country and a na-tion. It is also a prerequisite for college students' growth and development. Given phenomena suc...Cultural confidence represents a fundamental and profound force that sustains the development of a country and a na-tion. It is also a prerequisite for college students' growth and development. Given phenomena such as college students' alienationfrom Chinese culture and"Chinese culture aphasia", this paper tries to analyze the reasons behind it. It then states the significanceand ways of helping college students build up cultural confidence through English teaching in the context of new liberal arts.展开更多
In the era of new media,people’s lifestyle,education and the like are inseparable from the Internet.At the same time,due to the emergence of smart devices such as mobile phones and tablet computers,people’s reading ...In the era of new media,people’s lifestyle,education and the like are inseparable from the Internet.At the same time,due to the emergence of smart devices such as mobile phones and tablet computers,people’s reading habits have changed.Fragmented reading has become an important form of reading for college students.College students themselves have the strong ability to accept change,so fragmented reading has gradually become an important form of student learning.This paper mainly analyses fragmented reading by college students and its impact on society in the era of new media.展开更多
Culture is a unique phenomenon in human society,which reflects the wisdom of human beings.It is not only the core of a country’s cohesion,but also the spiritual driving force for a country to be prosperous and develo...Culture is a unique phenomenon in human society,which reflects the wisdom of human beings.It is not only the core of a country’s cohesion,but also the spiritual driving force for a country to be prosperous and developed.Cultural confidence is an important theoretical content and component of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era,and an essential source of strength for the great rejuvenation of the Chinese nation.Under the influence of foreign cultures,college students in the new era have problems such as loss of value and lack of confidence in terms of cultural confidence.Therefore,in the course of expanding foreign exchanges and carrying out reform and opening up,it has become an important mission that cannot be delayed for the ideological and political theory teaching in colleges and universities to strengthen the cultural confidence of college students and reinforce their cultural confidence education.展开更多
Mental health education is an important part of China's college education,and colleges should promote and improve the work on college students'mental health education.In the new era,with the rapid development ...Mental health education is an important part of China's college education,and colleges should promote and improve the work on college students'mental health education.In the new era,with the rapid development of society,college students will face various temptations and difficulties,which will have a serious negative impact on their mental health.This article starts from the current situation of college students'mental health,and puts forward targeted suggestions for the difficulties of college students'mental health at this stage,and strives to make more college students maintain a good and positive attitude.展开更多
In the era of We Media, online public opinion in colleges and universities has become an important front of ideological and political, with some characteristics such as concealment, diversity and sensitivity, interact...In the era of We Media, online public opinion in colleges and universities has become an important front of ideological and political, with some characteristics such as concealment, diversity and sensitivity, interaction and immediacy of communication. It is urgent to carry out some researches about network public opinion analysis and guidance mechanism. It is a new challenge that the ideological and political education in colleges and universities, must face how to guide online public opinion effectively. The team building should be strengthened and the right of public opinion should be returned. The platform construction should be enriched, and it is important to give the chance to various media. Therefore, it should strengthen the mechanism construction, and public opinion guidance must be scientific and professional. Colleges and universities should build a clear network space from such aspects as the construction of network public opinion guidance institutions, the cultivation of opinion leaders, the perfection of early warning mechanism, the improvement of university network literacy and the guidance of campus media.展开更多
With the increasing advancement and popularity of electronic media,traditional reading mode and book purchase means have been updated and upgraded.As a big consumer of books,the college student group plays a double-co...With the increasing advancement and popularity of electronic media,traditional reading mode and book purchase means have been updated and upgraded.As a big consumer of books,the college student group plays a double-complementary role in the marching force that drives this“revolution”.When the habit of holding a book and reading it at night is replaced by web-based virtual environment,readers have sharply recognize such trend,the internet has changed the perception of people on the time-space relationship.It causes changes in the“relationship among human beings”.The characteristics of untouchable mode for the internet will really impact the daily life of the general public and event invoke our multi-dimension thinking of individuals themselves and external environment.The internet is promoting“him”and“them”to get close to each other with an invisible force and the reading trend of internet literature is emerging gradually.展开更多
The micro era,when we can see big pictures through micro details,features in innov4tive individuation,decentralized open ecology and interactive democracy,during which the college students5 political identity faces ch...The micro era,when we can see big pictures through micro details,features in innov4tive individuation,decentralized open ecology and interactive democracy,during which the college students5 political identity faces challenges and dilemmas in different dimensions.Combining real problems,this essay proposes to enhance college students’political identity from the perspective of ideological and political education,which embraces every college students,and embeds in every process as well as aspect.It pays attention to the multiple interactions of educational subjects to optimize the path of political identity education.Resource integration is embedded in students'"micro-life"to strengthen the quality of political identity education.Education content and methods are innovated to build a pattern of ideological and political education.展开更多
With the steady rise of China’s economy,new media technology is gradually applied in various industries,giving enterprises more possibilities and opportunities.Compared with other entrepreneurs,college students with ...With the steady rise of China’s economy,new media technology is gradually applied in various industries,giving enterprises more possibilities and opportunities.Compared with other entrepreneurs,college students with broad knowledge and novel ideas can better adapt to the changing market environment.In order to bring new vitality to all walks of life and deal with the dilemma of college students’employment,colleges and universities must pay attention to the improvement and cultivation of students’ability to innovate and start their own businesses.This paper will analyze the current situation of innovation and entrepreneurship education in colleges and universities under the background of new media,and look for effective innovative ways and methods.展开更多
In recent years,new media has been booming in our country.College students can learn about everything happening in the world in real time through the Internet,which speeds up their understanding and acceptance of info...In recent years,new media has been booming in our country.College students can learn about everything happening in the world in real time through the Internet,which speeds up their understanding and acceptance of information.However,due to the relatively simple environment the college students grew up in,the incomplete formation of their own values,and the mixture of information on the Internet,learning through the Internet can have adverse effects on the psychology of college students.Based on the in-depth and systematic exploration of the current situation on ideological and political education in colleges and universities,this paper analyzes the existing problems of ideological and political education in colleges and universities under the influence of new media.In view of these problems,an in-depth study on the innovation of ideological and political education in contemporary colleges and universities was conducted,and this paper puts forward relevant improvement methods for the discussion and exchange of the industry.展开更多
Since the 18th National Congress of the Communist Party of China,the world is experiencing great changes that have not been seen in centuries,and China has entered a critical period of realizing the great rejuvenation...Since the 18th National Congress of the Communist Party of China,the world is experiencing great changes that have not been seen in centuries,and China has entered a critical period of realizing the great rejuvenation of the Chinese nation.It is of great significance to understand the profound connotation of“innovating on the basis of keeping integrity”and actively integrate as well as implement this concept into the work of art colleges and universities,so as to promote the vigorous development of the art field in China,the noble and abundant spiritual life of the people,as well as the prosperity and stability of social development.展开更多
With the continuous development of the economy and society,new media technologies have been widely used in every industry and all walks of life.New media technologies are also applied in the ideological politics educa...With the continuous development of the economy and society,new media technologies have been widely used in every industry and all walks of life.New media technologies are also applied in the ideological politics education of the Chinese college students.Therefore,this article makes a brief analysis of college education in the context of the new media technology.New media technology is applied to the ideological politics education of college students,which not only places the emphasis on the importance of ideological politics in an intuitive manner towards the students,but also creates a good social atmosphere and innovates the ideological and moral education model.展开更多
With the rapid development of science andtechnology, internet technology has become matureincreasingly. It has become an important part ofpeople’s work, life and study. At the same time, thenetwork environment has al...With the rapid development of science andtechnology, internet technology has become matureincreasingly. It has become an important part ofpeople’s work, life and study. At the same time, thenetwork environment has also brought an impact onthe physical and mental health of college students.Nowadays, the quality and level of college students’mental health education has become society topics.College psychological health education work shouldkeep pace with the network environment developmentand the students’ physical and mental development.It is the effective innovation of psychological healtheducation work. The new model of college students’psychological health education development isconstructed. It is improve the level of students’ physicaland mental health development, and the psychologicalquality of college students is strengthen. Based onthis, this paper analyzes the existing problems on thecollege students’ mental health development. Under thenetwork environment, it proposes an effective method toconstruct a new mode of college students’ mental healtheducation .展开更多
The widespread use of new media technology has brought changes to the technological environment of ideological and political education in colleges and universities,mainly manifested in the quantification of informatio...The widespread use of new media technology has brought changes to the technological environment of ideological and political education in colleges and universities,mainly manifested in the quantification of information dissemination,the virtualization of interpersonal relationships,and the diversification of educational platforms.These are also subtly affecting the values of contemporary college students.The positive effects are mainly manifested in the cultivation of the awareness of“network democracy”,the enhancement of the subject consciousness,and the strengthening of the sense of openness.The negative effects are mainly manifested in the disorder of value orientation,low moral sentiment,self-ification of values,and weakening of national identity.展开更多
As Internet technology progresses rapidly,the development of new media has become an important factor affecting the socialization process of college students.It is favoured by students because of its unique value in t...As Internet technology progresses rapidly,the development of new media has become an important factor affecting the socialization process of college students.It is favoured by students because of its unique value in the content,form,speed,and effect of communication.New media technology is a double-edged sword,which not only provides a colourful learning and living environment for college students but also impacts the socialization process of college students with its unique charm.In the process of socialization of college students,it not only has a positive impact but also has a negative impact.With the rapid development of mobile terminal technology,WeChat,Microblog,Tik Tok,KuaiShou and other new media applications are increasingly becoming a social factor,which influences the development of college students’moral cognition,values,social communication and personality characteristics.They have changed the way college students’study,life,communication,and thinking.As an important base of college students’education,schools should actively explore countermeasures to promote the benign development of college students’socialization.展开更多
As the social environment keeps changing college students'employment anxiety increases rather than decreases,the mental health of college students during the new crown epidemic has attracted the attention of the s...As the social environment keeps changing college students'employment anxiety increases rather than decreases,the mental health of college students during the new crown epidemic has attracted the attention of the state and universities.Through literature review,we analyzed the concept,measurement tools,and influencing factors of employment anxiety in the context of the new crown epidemic,aiming to propose measures and theoretical basis for improving career planning of nursing college students in the future,improving the quality of nursing talent training and alleviating employment anxiety of nursing college students in colleges and universities.展开更多
In the thriving landscape of the new media environment,this research delves into the critical issue of ideological and political education among“Post-2000”college students.This generation,born after the year 2000,ha...In the thriving landscape of the new media environment,this research delves into the critical issue of ideological and political education among“Post-2000”college students.This generation,born after the year 2000,has been profoundly influenced by new media,making it a crucial channel for shaping their ideological and political beliefs.By analyzing the characteristics of“Post-2000”college students and the impact of new media on them,this study explores the concept and significance of ideological and political education.It investigates how new media is reshaping traditional educational methods,molding ideological and political beliefs,and influencing educational content.Moreover,the research delves into potential reform measures,encompassing government policies,university educational institutions,and the responsibilities of new media platforms.This comprehensive analysis offers valuable insights and recommendations for the future of ideological and political education.展开更多
Labor quality evaluation,an important part for carrying out labor education,plays the role as“baton”for labor education.This paper will figure out the reasons for labor quality evaluation from its importance.The pap...Labor quality evaluation,an important part for carrying out labor education,plays the role as“baton”for labor education.This paper will figure out the reasons for labor quality evaluation from its importance.The paper will also classify key evaluation indicators for labor qualities as cognition,emotion,ability and qualities of labor,dividing dynamic indicators to figure out“what to evaluate”.Meanwhile,the author will solve the problem of“how to evaluate”and“who will evaluate”by promoting evaluation subjects diversities and innovating evaluation methods.When labor quality evaluation,the“baton”,guides the direction and strategy,attention should be paid to integrated education to cultivate labor quality in an all-round way.The“baton”will also guide characteristic education with collaborative innovation of labor education,professional education and vocational education.Moreover,labor quality evaluation guides the optimization of resources to create integrated labor qualities and lead innovation education to nurture innovative talents.展开更多
The development of new media has brought to the ideological and political education in colleges and universities of the new situation and new problems that are needed to make a new generalization and explanation, whic...The development of new media has brought to the ideological and political education in colleges and universities of the new situation and new problems that are needed to make a new generalization and explanation, which not only endows the new mission of ideological and political education workers, but also brings new opportunities to the innovation and development of ideological and political education theory. This paper argues and interprets the definition, impact analysis, and content &structure optimization of the new media era ideological and political governance education from a new perspective of interdisciplinary study including the sociology, psychology, ethics and Journalism.展开更多
文摘New media is becoming an important method to promote physical exercise,and it is also an essential factor affecting the physical exercise behavior of college students.This study takes the influence of new media sports information on college students’physical exercise behavior as the research objective.By using a questionnaire survey and mathematical statistics,545 college students in Shandong Province of China are selected as research samples.Based on the theory of new media exposure,fitness behavior theory,and self-efficacy theory,this study systematically discusses the influence and mechanism of new media exposure on the physical exercise behavior of college students in Shandong Province,so as to help college students improve their physical exercise behavior.
文摘With the development of economic globalization,mobile network and media technology are developing rapidly.Media information is manufactured and disseminated at any time,and people can understand global information more conveniently with the help of media.At the same time,false,violent,pornography,and other negative information are also spreading rapidly in various media,and college students in the new era are in urgent need to improve their media literacy.This study explores the current situation of college students’media literacy level,and explores the improvement path from the three levels of college students,universities,and the government,with the hope to provide ideas for the media literacy of college students in the new era.
文摘Cultural confidence represents a fundamental and profound force that sustains the development of a country and a na-tion. It is also a prerequisite for college students' growth and development. Given phenomena such as college students' alienationfrom Chinese culture and"Chinese culture aphasia", this paper tries to analyze the reasons behind it. It then states the significanceand ways of helping college students build up cultural confidence through English teaching in the context of new liberal arts.
文摘In the era of new media,people’s lifestyle,education and the like are inseparable from the Internet.At the same time,due to the emergence of smart devices such as mobile phones and tablet computers,people’s reading habits have changed.Fragmented reading has become an important form of reading for college students.College students themselves have the strong ability to accept change,so fragmented reading has gradually become an important form of student learning.This paper mainly analyses fragmented reading by college students and its impact on society in the era of new media.
文摘Culture is a unique phenomenon in human society,which reflects the wisdom of human beings.It is not only the core of a country’s cohesion,but also the spiritual driving force for a country to be prosperous and developed.Cultural confidence is an important theoretical content and component of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era,and an essential source of strength for the great rejuvenation of the Chinese nation.Under the influence of foreign cultures,college students in the new era have problems such as loss of value and lack of confidence in terms of cultural confidence.Therefore,in the course of expanding foreign exchanges and carrying out reform and opening up,it has become an important mission that cannot be delayed for the ideological and political theory teaching in colleges and universities to strengthen the cultural confidence of college students and reinforce their cultural confidence education.
文摘Mental health education is an important part of China's college education,and colleges should promote and improve the work on college students'mental health education.In the new era,with the rapid development of society,college students will face various temptations and difficulties,which will have a serious negative impact on their mental health.This article starts from the current situation of college students'mental health,and puts forward targeted suggestions for the difficulties of college students'mental health at this stage,and strives to make more college students maintain a good and positive attitude.
文摘In the era of We Media, online public opinion in colleges and universities has become an important front of ideological and political, with some characteristics such as concealment, diversity and sensitivity, interaction and immediacy of communication. It is urgent to carry out some researches about network public opinion analysis and guidance mechanism. It is a new challenge that the ideological and political education in colleges and universities, must face how to guide online public opinion effectively. The team building should be strengthened and the right of public opinion should be returned. The platform construction should be enriched, and it is important to give the chance to various media. Therefore, it should strengthen the mechanism construction, and public opinion guidance must be scientific and professional. Colleges and universities should build a clear network space from such aspects as the construction of network public opinion guidance institutions, the cultivation of opinion leaders, the perfection of early warning mechanism, the improvement of university network literacy and the guidance of campus media.
文摘With the increasing advancement and popularity of electronic media,traditional reading mode and book purchase means have been updated and upgraded.As a big consumer of books,the college student group plays a double-complementary role in the marching force that drives this“revolution”.When the habit of holding a book and reading it at night is replaced by web-based virtual environment,readers have sharply recognize such trend,the internet has changed the perception of people on the time-space relationship.It causes changes in the“relationship among human beings”.The characteristics of untouchable mode for the internet will really impact the daily life of the general public and event invoke our multi-dimension thinking of individuals themselves and external environment.The internet is promoting“him”and“them”to get close to each other with an invisible force and the reading trend of internet literature is emerging gradually.
文摘The micro era,when we can see big pictures through micro details,features in innov4tive individuation,decentralized open ecology and interactive democracy,during which the college students5 political identity faces challenges and dilemmas in different dimensions.Combining real problems,this essay proposes to enhance college students’political identity from the perspective of ideological and political education,which embraces every college students,and embeds in every process as well as aspect.It pays attention to the multiple interactions of educational subjects to optimize the path of political identity education.Resource integration is embedded in students'"micro-life"to strengthen the quality of political identity education.Education content and methods are innovated to build a pattern of ideological and political education.
基金American Research Center 2020 Project:“Comparative Research on Innovation and Entrepreneurship Education in Chinese and American Colleges and Universities from the Perspective of the Sino-US Youth Maker Competi-tion”(Project No.:ARC2020005)Research Results.
文摘With the steady rise of China’s economy,new media technology is gradually applied in various industries,giving enterprises more possibilities and opportunities.Compared with other entrepreneurs,college students with broad knowledge and novel ideas can better adapt to the changing market environment.In order to bring new vitality to all walks of life and deal with the dilemma of college students’employment,colleges and universities must pay attention to the improvement and cultivation of students’ability to innovate and start their own businesses.This paper will analyze the current situation of innovation and entrepreneurship education in colleges and universities under the background of new media,and look for effective innovative ways and methods.
文摘In recent years,new media has been booming in our country.College students can learn about everything happening in the world in real time through the Internet,which speeds up their understanding and acceptance of information.However,due to the relatively simple environment the college students grew up in,the incomplete formation of their own values,and the mixture of information on the Internet,learning through the Internet can have adverse effects on the psychology of college students.Based on the in-depth and systematic exploration of the current situation on ideological and political education in colleges and universities,this paper analyzes the existing problems of ideological and political education in colleges and universities under the influence of new media.In view of these problems,an in-depth study on the innovation of ideological and political education in contemporary colleges and universities was conducted,and this paper puts forward relevant improvement methods for the discussion and exchange of the industry.
文摘Since the 18th National Congress of the Communist Party of China,the world is experiencing great changes that have not been seen in centuries,and China has entered a critical period of realizing the great rejuvenation of the Chinese nation.It is of great significance to understand the profound connotation of“innovating on the basis of keeping integrity”and actively integrate as well as implement this concept into the work of art colleges and universities,so as to promote the vigorous development of the art field in China,the noble and abundant spiritual life of the people,as well as the prosperity and stability of social development.
文摘With the continuous development of the economy and society,new media technologies have been widely used in every industry and all walks of life.New media technologies are also applied in the ideological politics education of the Chinese college students.Therefore,this article makes a brief analysis of college education in the context of the new media technology.New media technology is applied to the ideological politics education of college students,which not only places the emphasis on the importance of ideological politics in an intuitive manner towards the students,but also creates a good social atmosphere and innovates the ideological and moral education model.
文摘With the rapid development of science andtechnology, internet technology has become matureincreasingly. It has become an important part ofpeople’s work, life and study. At the same time, thenetwork environment has also brought an impact onthe physical and mental health of college students.Nowadays, the quality and level of college students’mental health education has become society topics.College psychological health education work shouldkeep pace with the network environment developmentand the students’ physical and mental development.It is the effective innovation of psychological healtheducation work. The new model of college students’psychological health education development isconstructed. It is improve the level of students’ physicaland mental health development, and the psychologicalquality of college students is strengthen. Based onthis, this paper analyzes the existing problems on thecollege students’ mental health development. Under thenetwork environment, it proposes an effective method toconstruct a new mode of college students’ mental healtheducation .
文摘The widespread use of new media technology has brought changes to the technological environment of ideological and political education in colleges and universities,mainly manifested in the quantification of information dissemination,the virtualization of interpersonal relationships,and the diversification of educational platforms.These are also subtly affecting the values of contemporary college students.The positive effects are mainly manifested in the cultivation of the awareness of“network democracy”,the enhancement of the subject consciousness,and the strengthening of the sense of openness.The negative effects are mainly manifested in the disorder of value orientation,low moral sentiment,self-ification of values,and weakening of national identity.
文摘As Internet technology progresses rapidly,the development of new media has become an important factor affecting the socialization process of college students.It is favoured by students because of its unique value in the content,form,speed,and effect of communication.New media technology is a double-edged sword,which not only provides a colourful learning and living environment for college students but also impacts the socialization process of college students with its unique charm.In the process of socialization of college students,it not only has a positive impact but also has a negative impact.With the rapid development of mobile terminal technology,WeChat,Microblog,Tik Tok,KuaiShou and other new media applications are increasingly becoming a social factor,which influences the development of college students’moral cognition,values,social communication and personality characteristics.They have changed the way college students’study,life,communication,and thinking.As an important base of college students’education,schools should actively explore countermeasures to promote the benign development of college students’socialization.
文摘As the social environment keeps changing college students'employment anxiety increases rather than decreases,the mental health of college students during the new crown epidemic has attracted the attention of the state and universities.Through literature review,we analyzed the concept,measurement tools,and influencing factors of employment anxiety in the context of the new crown epidemic,aiming to propose measures and theoretical basis for improving career planning of nursing college students in the future,improving the quality of nursing talent training and alleviating employment anxiety of nursing college students in colleges and universities.
文摘In the thriving landscape of the new media environment,this research delves into the critical issue of ideological and political education among“Post-2000”college students.This generation,born after the year 2000,has been profoundly influenced by new media,making it a crucial channel for shaping their ideological and political beliefs.By analyzing the characteristics of“Post-2000”college students and the impact of new media on them,this study explores the concept and significance of ideological and political education.It investigates how new media is reshaping traditional educational methods,molding ideological and political beliefs,and influencing educational content.Moreover,the research delves into potential reform measures,encompassing government policies,university educational institutions,and the responsibilities of new media platforms.This comprehensive analysis offers valuable insights and recommendations for the future of ideological and political education.
基金Phased findings from the 2020 Higher Education Research Project:“Research on Integrated Development Mechanism for Colleges and Universities’Labor Education and Professional Education from the Perspective of Business Start-ups and Innovation in the New Era”(KT2020137).
文摘Labor quality evaluation,an important part for carrying out labor education,plays the role as“baton”for labor education.This paper will figure out the reasons for labor quality evaluation from its importance.The paper will also classify key evaluation indicators for labor qualities as cognition,emotion,ability and qualities of labor,dividing dynamic indicators to figure out“what to evaluate”.Meanwhile,the author will solve the problem of“how to evaluate”and“who will evaluate”by promoting evaluation subjects diversities and innovating evaluation methods.When labor quality evaluation,the“baton”,guides the direction and strategy,attention should be paid to integrated education to cultivate labor quality in an all-round way.The“baton”will also guide characteristic education with collaborative innovation of labor education,professional education and vocational education.Moreover,labor quality evaluation guides the optimization of resources to create integrated labor qualities and lead innovation education to nurture innovative talents.
文摘The development of new media has brought to the ideological and political education in colleges and universities of the new situation and new problems that are needed to make a new generalization and explanation, which not only endows the new mission of ideological and political education workers, but also brings new opportunities to the innovation and development of ideological and political education theory. This paper argues and interprets the definition, impact analysis, and content &structure optimization of the new media era ideological and political governance education from a new perspective of interdisciplinary study including the sociology, psychology, ethics and Journalism.