Stunting remains a particular challenge in Sub-Saharan Africa. Despite encouraging declines in Tanzania over the past 25 years, one-third of Tanzanian children under the age of five years are stunted. Diarrhea remains...Stunting remains a particular challenge in Sub-Saharan Africa. Despite encouraging declines in Tanzania over the past 25 years, one-third of Tanzanian children under the age of five years are stunted. Diarrhea remains one of the greatest causes of childhood stunting worldwide. Mass media has been used to improve the uptake of behaviors associated with reductions in diarrhea. This study evaluates the effectiveness of a mass media campaign in the Lake Zone region of Tanzania from 2015-2020 and positive changes in caregiver health-seeking behaviors related to diarrhea in children. Approximately 5000 households participated in a cross-sectional survey after a communications campaign. Exposure variables included hearing and seeing radio and TV spots and participating in a variety of interpersonal communication approaches. Study results indicated primary caregivers (mothers) exposed to media messages only (OR 1.66, CI 1.05 - 2.62), and to media messages and interpersonal communication (OR 2.51, CI 1.48 - 4.26), were more likely to seek advice or treatment for diarrhea from a health facility. Primary caregivers exposed to both media messages and interpersonal communication were more likely to give oral rehydration salts (OR 2.56, CI 1.72 - 3.79), zinc tablets/syrup (OR 1.74, CI 1.18 - 2.57), and homemade fluids (OR 2.02, CI 1.15 - 3.55) when their children had diarrhea. Male heads of household (fathers) exposure to mass media was not associated with care-seeking for diarrhea treatment.展开更多
Floods are among the most frequent and devastating natural hazards and disasters in many southern states in the United States.This study examined the relationship and reciprocal predictability between two theoretical ...Floods are among the most frequent and devastating natural hazards and disasters in many southern states in the United States.This study examined the relationship and reciprocal predictability between two theoretical constructs-risk perception attitude(RPA)and informationseeking efficacy(ISE)——in regard to pluvial floods.In addition,this study extended these theoretical constructs to investigate differences in RPA and ISE among potential audience segments,providing practitioners with applicable insights for designing effective flood prevention and risk management campaigns.Analysis of data from 716 residents in south Louisiana revealed a statistically strong relationship between RPA and ISE.This research also identified specific audience segments that would benefit from an increase in RPA and ISE concerning floods.These meaningful findings infonn a discussion of the theoretical and practical implications of the relationship between RPA and ISE and guide future disaster preparation campaigns and policies.展开更多
文摘Stunting remains a particular challenge in Sub-Saharan Africa. Despite encouraging declines in Tanzania over the past 25 years, one-third of Tanzanian children under the age of five years are stunted. Diarrhea remains one of the greatest causes of childhood stunting worldwide. Mass media has been used to improve the uptake of behaviors associated with reductions in diarrhea. This study evaluates the effectiveness of a mass media campaign in the Lake Zone region of Tanzania from 2015-2020 and positive changes in caregiver health-seeking behaviors related to diarrhea in children. Approximately 5000 households participated in a cross-sectional survey after a communications campaign. Exposure variables included hearing and seeing radio and TV spots and participating in a variety of interpersonal communication approaches. Study results indicated primary caregivers (mothers) exposed to media messages only (OR 1.66, CI 1.05 - 2.62), and to media messages and interpersonal communication (OR 2.51, CI 1.48 - 4.26), were more likely to seek advice or treatment for diarrhea from a health facility. Primary caregivers exposed to both media messages and interpersonal communication were more likely to give oral rehydration salts (OR 2.56, CI 1.72 - 3.79), zinc tablets/syrup (OR 1.74, CI 1.18 - 2.57), and homemade fluids (OR 2.02, CI 1.15 - 3.55) when their children had diarrhea. Male heads of household (fathers) exposure to mass media was not associated with care-seeking for diarrhea treatment.
文摘Floods are among the most frequent and devastating natural hazards and disasters in many southern states in the United States.This study examined the relationship and reciprocal predictability between two theoretical constructs-risk perception attitude(RPA)and informationseeking efficacy(ISE)——in regard to pluvial floods.In addition,this study extended these theoretical constructs to investigate differences in RPA and ISE among potential audience segments,providing practitioners with applicable insights for designing effective flood prevention and risk management campaigns.Analysis of data from 716 residents in south Louisiana revealed a statistically strong relationship between RPA and ISE.This research also identified specific audience segments that would benefit from an increase in RPA and ISE concerning floods.These meaningful findings infonn a discussion of the theoretical and practical implications of the relationship between RPA and ISE and guide future disaster preparation campaigns and policies.
