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Analysis of Visualization Mapping in the Field of Brand Community Based on Cite Space Ⅲ
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作者 Gaixian CHAI 《Asian Agricultural Research》 2023年第4期10-15,共6页
Taking 887 relevant papers in the Web of Science database as the analysis object,and with the help of Citespace III software developed by Chen Chaomei s team,this study makes a visual mapping analysis of the brand com... Taking 887 relevant papers in the Web of Science database as the analysis object,and with the help of Citespace III software developed by Chen Chaomei s team,this study makes a visual mapping analysis of the brand community field from the perspective of research hotspots,cooperation between countries(regions)and institutions,and co-citation networks.The study has found that research hotspots in this field focus on brand community,community,consumer,internet,model,loyalty,word-of-mouth,impact and trust.The United States has absolute strength in leading the research frontier of this field,and the degree of cooperation within the country is higher than that of international cooperation.The core papers in this field were published in from authoritative journals in the field of management.Through the analysis of the core papers,readers can further understand the development context of the brand community field. 展开更多
关键词 brand community CiteSpace III Scientific knowledge map VISUALIZATION
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Research on the Continuous Participation of Virtual Brand Community in Decision-Making Based on Social Influence Theory
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作者 Tongfei Lin Qiansha Zhang 《Proceedings of Business and Economic Studies》 2023年第3期20-30,共11页
Based on the social influence theory,the influence of virtual brand community members’perceived value on social influencing factors is discussed,and the influence of social influencing factors on virtual brand commun... Based on the social influence theory,the influence of virtual brand community members’perceived value on social influencing factors is discussed,and the influence of social influencing factors on virtual brand community members’continuous participation in decision-making is analyzed.Through an empirical analysis of the survey data of Xiaomi users in the Xiaomi Community,the results showed that the perceived value of virtual brand community members significantly and positively affects social influencing factors,which also significantly and positively affect the members’continuous participation in virtual brand communities.Therefore,only by sharing valuable information resources and improving the efficiency of information flow,thereby enhancing the perceived value of the community and increasing the stickiness of members to the virtual community,will we have an opportunity to enhance the interaction among members and effectively promote continuous participation in community activities through the strong bonds formed among members. 展开更多
关键词 Social influencing factors Perceived value Continuous participation Xiaomi community Virtual brand community
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Characteristic Town Environment Design Based on Brand Community——A Case Study of the Forest Hot Spring Township in Ninghai 被引量:1
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作者 Yong ZHAO Xiaogang CHEN 《Asian Agricultural Research》 2018年第3期96-100,共5页
Brand community is a specific,geographically-unconstrained community based on specific brands and is constructed with consumer groups of different levels,choices and territories. The development issues of characterist... Brand community is a specific,geographically-unconstrained community based on specific brands and is constructed with consumer groups of different levels,choices and territories. The development issues of characteristic towns were incorporated into the perspective of brand communities,and the development connotation of characteristic towns was discussed in light of the definition,constituent elements and characteristics of brand communities,and a functional platform with organic combination of industry,city,people and literature was established through the exploration of Ninghai forest hot spring town,combined with local spatial resources. Based on this,the planning and design of Ninghai forest hot spring town will form a characteristic town that integrates industrial functions,cultural functions and community functions. 展开更多
关键词 brand community Space resources Organic combination Characteristic town
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Significance of Live Streaming in Shaping Business: A Critical Review and Analytical Study
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作者 Nasir Uddin 《Social Networking》 2024年第3期35-43,共9页
With the rise of live streaming on social media, platforms like Facebook, Instagram, and YouTube have become powerful business tools. They enable users to share live videos, fostering direct connections between busine... With the rise of live streaming on social media, platforms like Facebook, Instagram, and YouTube have become powerful business tools. They enable users to share live videos, fostering direct connections between businesses and their customers. This critical literature review paper explores the impact of live streaming on businesses, focusing on its role in attracting and satisfying consumers by promoting products tailored to their needs and wants. It emphasizes live streaming’s crucial role in engaging customers, a key to business growth. The study also provides viable strategies for businesses to leverage live streaming for growth and customer engagement, underscoring its importance in the business landscape. 展开更多
关键词 Live Streaming Social Media Business Impact Consumer Decision-Making brand community Interactive Marketing Facebook Live Instagram Live Product Reviews Online Consumer Behavior Self-Determination Theory (SDT) Live Video Marketing
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