Let’s play tic-tac-toe: Confucius Institutes versus American Cultural Centres

China and the United States(US)have established respective cul-tural institutions in each other,namely the Confucius Institute and the American Cultural Centre.While they differ in the estab-lishment background and management model,in their counter-part countries’view,both Confucius Institutes and American Cultural Centres serve the function of public diplomacy as a‘quasi-diplomatic agency’,attracting extensive political attention.When comparing the history of their developments in the US and China,a similar trend of‘rise-to-fall’and‘positivity-to-negativity’can be observed.The stagnation of American Cultural Centres in China and the crisis of Confucius Institutes in the US both origin-ate from the same source—political pressure.The development paths of both institutions are closely related to the development and transformation of Sino–US political relations.In this process,China’s attitude is relatively moderate in an attempt to maintain the continuous development of a friendly bilateral relation,while the US is anxious about China’s rising status as its economic and strategic competitor,thereby adjusting its China policy and imposing rigid political controls over Confucius Institutes.Affected by the Sino–US trade dispute and the COVID-19 pandemic,Sino–US relations deteriorate further;accordingly,the future out-look of Confucius Institutes in the US is worrying.However,with abundant uncertainties,the future of the Confucius Institute remains to be further studied.

海外孔子学院网站新闻传播案例分析——以美国孔子学院为例

选取美国孔子学院网站的新闻报道为研究样本,采用案例分析法,对孔子学院网站新闻传播的特点及存在的问题进行了分析,认为应大力提升孔子学院网站新闻报道的数量和质量,进一步丰富其报道技术形式,更多地体现网站新闻报道的人文关怀及汉语学习者的参与性,多途径增加反向链接的数量,提高反向链接的质量。

美国文化外交的理念与机制

美国文化中心是美国近年在中国高等院校开展的文化外交工程,其传播美国文化思想的目的反映美国文化扩张传统,是在"宗教使命感"驱动下,由理想主义与现实主义相结合的美国文化外交理念在中国的延伸,并得到相对成熟的美国文化外交机制保障。比较美国文化外交理念和文化外交机制,中国孔子学院在开展汉语语言教学同时,应加强对中国文化思想的介绍,并在机制上给予保障,提升中国文化对外传播的有效性。

孔子学院英文网站的语言服务能力探析——以25所美国孔子学院的英文网站为例

孔子学院英文网站是传播中华文化、促进国际交流的重要平台。考查孔子学院英文网站的语言服务能力,能够全面了解孔子学院的建设与服务现状,从而推动孔子学院英文网站语言服务能力的提升,加快中国文化“走出去”的进程。根据构建的网站语言服务能力评价体系,考察25所美国孔子学院的英文网站发现,美国孔子学院网站的语言服务能力存在很多问题,需通过引入系统生命周期建设理论,兼顾传统与近现代文化元素等途径加以改进。

美国孔子学院对中国出口贸易的影响——基于美国各州的分析

本文采用贸易引力模型,根据2006年到2010年的资料,分析孔子学院在美国各州对中国出口贸易的影响。总体而言,我们发现每一个孔子学院的建立给所在州都带来了5%-6%的出口增长。这个结论强有力地证明了孔子学院给美国带来的直接经济利益。

孔子学院的网站内容设计与其海外形象研究

该文以《孔子学院研究年度报告2017》为基础,选取澳大利亚昆士兰科技大学孔子学院、巴巴多斯西印度大学孔子学院、白俄罗斯国立技术大学科技孔子学院、保加利亚索菲亚孔子学院等20所孔子学院为研究对象,分析其网站内容设计的情况。结果发现,孔子学院的网站内容设计对孔子学院的海外形象有直接影响。要解决孔子学院的负面形象传播问题,必须重视孔子学院网站的内容设计。

U.S.’ Recognition, Evaluation of China-U.S. Educational Cooperation and Its Enlightenment to China--Analysis Based on the Survey Reports by U.S.’Policy Elites

Educational cooperation is one of the key factors to embody humanistic exchanges and promote the development of international relations.Through the analysis of four survey reports on China-U.S.educational cooperation,it is found that American policy elites generally attach importance to the distribution of power,the application of law,mutual benefit between the two countries in educational cooperation,and pay attention to the potential motivation and influence of China.China should rationally refer to the views and suggestions,strengthen the effectiveness of dialogue mechanism,enhance the credibility of international discourse,and at the same time encourage the negotiation and governance among cooperative universities,so as to promote the stable and sustainable development of education cooperation.

践行儒家理念 共同人类命运——论孔子学院国际汉语教师在美国大学执教的文化理念

面对美国社会对孔子学院的某些质疑和指控,在美孔子学院大学汉语教师既要注重汉语教学的有效性,更要重视中美文化沟通的合理性。儒家重要的文化理念,如“仁者爱人”“三人行,必有我师”“己所不欲,勿施于人”“穷则独善其身,达则兼济天下”等,在今天仍然对国际汉语教学具有重要的现实指导意义。美国孔院汉语教师秉持和践行这些文化理念,不仅能够在一定程度上减少美国社会对于孔子学院的抵制,促进中美文化的和谐共生,也是实现孔子学院持续健康发展的一条有效途径。