Consumers'Purchase Intention of Geographical Indication Agricultural Products under the Background of Live-streaming Sales:An Exploratory Research Based on Grounded Theory

Exploring the mechanism for the formation of consumer purchase intentions of geographical indication agricultural products in the context of live-streaming sales can provide an important reference for brand marketing of geographical indication agricultural products.In this study,in-depth interviews were conducted with consumers of geographical indication agricultural products.Based on grounded theory,open coding,axial coding and selective coding were performed for interview text.Finally,21 concepts,7 subcategories and 3 main categories were obtained,and a model of the formation mechanism of the purchase intention of geographical indication agricultural products under the background of live-streaming sales was constructed,that is,"consumer cognition-consumer attitude-consumer behavior".Among them,consumer cognition includes two dimensions:the type of geographical indication agricultural products and the live-streaming appeal strategy,i.e.,the personal cognition of consumer and the promotion of live-streaming host's strategy.Consumer attitude is value perception of consumers,mainly including two dimensions of functional value and emotional value.Consumer behavior is the consumer's willingness to buy.It has been concluded that the types of geographical indication agricultural products interact with the live-streaming appeal strategies.Through the intermediary of consumers'value perception,consumers'purchase intention is generated.Among them,resource-oriented geographical indication agricultural products adopt rational live-streaming appeal strategies,which can enhance the consumer's perception of functional value,thereby promoting their purchase intention;and cultural and creative geographical indication agricultural products brands adopt perceptual live-streaming appeal strategies,which can enhance the emotional value perception of consumers,thereby promoting their purchase intention.

Chinese Consumer Apparel Purchases

China is the world’s leading textile and apparel producer,but as China’s economy rapidly develops,all eyes are focused on the other end of the cotton supply chain--Chinese consumers. China’s middle class (with household incomes of＄8,300 to＄68,800) has grown 22% in the last two years,to reach 80 million,and is expected to increase nearly tenfold by 2020 (according to Euromonitor,July 2007).As the disposable

Effects of Explanation Type on Consumers' Perceived Usefulness of Online Reviews and Their Boundary Conditions

In making purchasing decisions, consumers look to online reviews posted by others who have used or experienced the product/service. Most existing studies on online reviews only focused on their content without addressing how their explanation type influences purchasing decisions, not to mention the boundary conditions for such effects. Based on three experimental studies, this paper examines how explanation type affects the perceived usefulness of online reviews and purchasing decisions, and discusses the boundary conditions for such effects. Our findings show that positive explanation type has a positive effect on the perceived usefulness of online reviews, while negative explanation has an insignificant impact. For search products, there is a positive correlation between the online reviews of explained actions and the perceived usefulness of consumer reviews. For experience products, there is a positive correlation between the online reviews of explained reactions and the perceived usefulness of consumer reviews. Further research found that temporal distance may moderate the effects of explanation type and product type on the perceived usefulness of online reviews. This study also provides a new approach for research on the word-of-mouth(WOM) with meaningful implications for e-commerce firms.

The Relationship between the Ethiopian Economic Growth and the Decrease in Purchasing Power of Consumers

There is no clear theory which states fixed relationship between inflation and growth.Controversy by quantity and institutional inflation theories also confirm this.According to quantity theorists,there is a long-run trade-off between inflation and economic growth but the supporters of institutional theory of inflation,are less sure about presence of negative relationship about inflation and growth.Thus,the relationship between inflation and economic growth is debatable both in the world and specifically to Ethiopia.Therefore,the objective of this critical review is to determine the relationship between the current status of the Ethiopian economy and the consumer price index by considering the economic development indictors and consumer price index.The nexus of inflation and economic growth is one of the most important macroeconomic policy problems that take the attention of researchers,policy makers and different scholars.Conducting this review will benefit developing countries by discovering what their current status is,as far as a person with a higher level of consumption is regarded as having a higher level of economic wellbeing than someone with a lower level of consumption.This study falls within the ambit of the pragmatism philosophical stance and exploratory in nature.This study applied the inductive method of reasoning and used secondary data.The Study found that there is a negative relationship between the Ethiopian economic growth and the purchasing power of consumer(consumer price index)synonymously measured by the inflation-macroeconomic growth trade-off.The review reveals that Ethiopian economy is highly growing and the consumer price index(purchasing power of consumers)is decreasing.This shows that the purchasing power consumer(consumer price index)in Ethiopia is not solely determined by the macroeconomic development,which in turn requires further investigation.It is recommended therefore that future research works will explore more on the relationship between the Ethiopian economic growth and the purchasing power of consumer or clearly can explore the effect of economic growth on the purchasing power of consumers(consumer price index).

Speeding Up Corporate Cost Cuts

According to recent figures from the National Bureau of Statistics,in October,the consumer price index,which gauges the overall cost of living,grew 2.1 percent in China,which was 0.2 percentage points higher than that in September.Furthermore,the producer price index,