The purpose of this analysis is to delve into the application of color psychology in the logo design of Korean cosmetic brands,using Etude House as an example for an exhaustive analysis.By examining the history of the...The purpose of this analysis is to delve into the application of color psychology in the logo design of Korean cosmetic brands,using Etude House as an example for an exhaustive analysis.By examining the history of the Etude House brand,the evolution of the logo design,and the changes in color choices,we analyze the traditional concepts of color symbolism in Korean culture and the culture of color in contemporary society in order to reveal the important role of color in cosmetic brand image.Through an in-depth analysis of the use of color in Etude House’s brand identity,we further analyze the impact of color on consumer emotions and purchasing behavior,as well as the potential impact of brand identity changes on market performance.Finally,the conclusions of the analysis summarize the practical application of color psychology in Etude House’s brand logo design,suggest recommendations for other Korean cosmetic brands to draw upon in their logo design,and discuss future directions.展开更多
One of the significant marketing changes in the past decade involves the dramatic increase in the variety of ways in which consumers can express their identities, A key driver of this change has been the growth of one...One of the significant marketing changes in the past decade involves the dramatic increase in the variety of ways in which consumers can express their identities, A key driver of this change has been the growth of one-to-one marketing and mass customization, This trend has led many companies to rebrand and reposition their products or services focusing on functional attributes to focusing on how they fit into a consumer’s lifestyle, In the recent years, we have seen a growing trend of rebranding in India such as Vodafone, Airtel, Hero MotoCorp (erstwhile Hero Honda) to media channels to across different industries, This trend has compelled several business conglomerates to rebrand and get a makeover of their products and services, These organizations, while conducting the rebranding exercise, emphasize on concentrating on the functional attributes to how they fit into a consumer’s lifestyle which are received very well by business houses, By revitalizing their brands, business houses are ready to face a tough challenge in the marketplace and earn a respectable market share too, The rebranding exercise of Hero MotoCorp provides fascinating insights, The drivers and methodology adopted by the two-wheeler manufacturer which includes the makeover of the brand architecture, brand name, brand logo and the positioning with the theme of creation, renewal and re-energizing the brand are worth mentioning.展开更多
Taking "MG V Tao" post-disaster reconstruction social Innovation as an example, this paper explores the "MG V Tao" black grit brand industry situation, its existing problems, development trend and ...Taking "MG V Tao" post-disaster reconstruction social Innovation as an example, this paper explores the "MG V Tao" black grit brand industry situation, its existing problems, development trend and then proposes solutions through design thinking, with identifying local problems as the primary task and cultural heritage as the core, carry out innovative design and brand design strategy of commercial operations based on Online to Offline local distinctive resources. And combined with project practice, it discusses the business model innovation of non-profit brands based on emotional design. Then business model is built based on target users and market research, and product iteration is achieved through the cooperation between design workshops of several schools and local enterprises, thereby establishing a new business model to promote the sustainable local economic development.展开更多
文摘The purpose of this analysis is to delve into the application of color psychology in the logo design of Korean cosmetic brands,using Etude House as an example for an exhaustive analysis.By examining the history of the Etude House brand,the evolution of the logo design,and the changes in color choices,we analyze the traditional concepts of color symbolism in Korean culture and the culture of color in contemporary society in order to reveal the important role of color in cosmetic brand image.Through an in-depth analysis of the use of color in Etude House’s brand identity,we further analyze the impact of color on consumer emotions and purchasing behavior,as well as the potential impact of brand identity changes on market performance.Finally,the conclusions of the analysis summarize the practical application of color psychology in Etude House’s brand logo design,suggest recommendations for other Korean cosmetic brands to draw upon in their logo design,and discuss future directions.
文摘One of the significant marketing changes in the past decade involves the dramatic increase in the variety of ways in which consumers can express their identities, A key driver of this change has been the growth of one-to-one marketing and mass customization, This trend has led many companies to rebrand and reposition their products or services focusing on functional attributes to focusing on how they fit into a consumer’s lifestyle, In the recent years, we have seen a growing trend of rebranding in India such as Vodafone, Airtel, Hero MotoCorp (erstwhile Hero Honda) to media channels to across different industries, This trend has compelled several business conglomerates to rebrand and get a makeover of their products and services, These organizations, while conducting the rebranding exercise, emphasize on concentrating on the functional attributes to how they fit into a consumer’s lifestyle which are received very well by business houses, By revitalizing their brands, business houses are ready to face a tough challenge in the marketplace and earn a respectable market share too, The rebranding exercise of Hero MotoCorp provides fascinating insights, The drivers and methodology adopted by the two-wheeler manufacturer which includes the makeover of the brand architecture, brand name, brand logo and the positioning with the theme of creation, renewal and re-energizing the brand are worth mentioning.
基金supported by National Key Social Science Foundation of China (Grant No. 13ZD03)
文摘Taking "MG V Tao" post-disaster reconstruction social Innovation as an example, this paper explores the "MG V Tao" black grit brand industry situation, its existing problems, development trend and then proposes solutions through design thinking, with identifying local problems as the primary task and cultural heritage as the core, carry out innovative design and brand design strategy of commercial operations based on Online to Offline local distinctive resources. And combined with project practice, it discusses the business model innovation of non-profit brands based on emotional design. Then business model is built based on target users and market research, and product iteration is achieved through the cooperation between design workshops of several schools and local enterprises, thereby establishing a new business model to promote the sustainable local economic development.
