In this paper, the authors proposed a model, to build trust in the infrastructure between the Consumer-to-Consumer （C2C） and some proposals, to increase the trust in building the infrastructure for electronic commer...In this paper, the authors proposed a model, to build trust in the infrastructure between the Consumer-to-Consumer （C2C） and some proposals, to increase the trust in building the infrastructure for electronic commerce between consumers C2C through a comparison of previous studies, which have been applied in many countries like America, China, France, Korea, and Philippines. In their work the authors focused on the relation between consumers C2C which is more successful than the Business-to-Consumer （B2C）, Business-to-Business （B2B）, and is more systems suitable for developing countries and have been applied in China.展开更多
With the Internet connecting every part of the world, electronic marketplaces provide a world-wide transaction platform for global businesses. However, consumers from different countries demonstrate distinct purchasin...With the Internet connecting every part of the world, electronic marketplaces provide a world-wide transaction platform for global businesses. However, consumers from different countries demonstrate distinct purchasing behaviors online. This study uses eBay as the consumer-to-consumer electronic marketplace to investigate the eBay mechanisms and purchasing habits of consumers from the United States, France, and China to evaluate the effects of cultural and national differences on purchasing habits. This study uses data on national transactions and reputation profiles of sellers gathered from eBay.com, eBay.fr, and eBay.com.cn, including both cross-sectional data and panel data to provide a comprehensive comparison of cultural behavior in the trading process as well as the influence of eBay＇s reputation management system on online pricing in these three countries. Significant differences confirm that purchasing behavior differs in various national consumer-to-consumer electronic marketplaces and the importance of cultural behavioral patterns.展开更多
文摘In this paper, the authors proposed a model, to build trust in the infrastructure between the Consumer-to-Consumer （C2C） and some proposals, to increase the trust in building the infrastructure for electronic commerce between consumers C2C through a comparison of previous studies, which have been applied in many countries like America, China, France, Korea, and Philippines. In their work the authors focused on the relation between consumers C2C which is more successful than the Business-to-Consumer （B2C）, Business-to-Business （B2B）, and is more systems suitable for developing countries and have been applied in China.
基金Supported by the National Natural Science Foundation of China(No. 70872059)
文摘With the Internet connecting every part of the world, electronic marketplaces provide a world-wide transaction platform for global businesses. However, consumers from different countries demonstrate distinct purchasing behaviors online. This study uses eBay as the consumer-to-consumer electronic marketplace to investigate the eBay mechanisms and purchasing habits of consumers from the United States, France, and China to evaluate the effects of cultural and national differences on purchasing habits. This study uses data on national transactions and reputation profiles of sellers gathered from eBay.com, eBay.fr, and eBay.com.cn, including both cross-sectional data and panel data to provide a comprehensive comparison of cultural behavior in the trading process as well as the influence of eBay＇s reputation management system on online pricing in these three countries. Significant differences confirm that purchasing behavior differs in various national consumer-to-consumer electronic marketplaces and the importance of cultural behavioral patterns.
