Consumers’ Perception and Knowledge of Food Additives in Senegal: A Pilot Study

Food safety has become a major concern for consumers, as well as a priority for regulatory authorities. Faced with the growing industrial and domestic use of food additives, many questions are being asked and concerns are being felt by consumers around the world. Consumer perception defines the acceptability or rejection of food products, and has an impact on consumption patterns and behavior. To assess the level of knowledge and perception of food additives, a pilot study was carried out on a sample of 200 people in Dakar and Saint-Louis. A questionnaire was used to assess the acceptance or rejection, use and impact of food additives by consumers in Senegal. The results revealed several aspects. On the whole, the people surveyed expressed great mistrust and even rejection of these substances added to food products. This consumer perception is shared throughout the world, as indicated in numerous surveys. It also emerges from this study that, although most consumers are aware of the existence of these additives and their uses in the home, they feel that the use of these substances in industrial production is too excessive. What’s more, consumers associate food additives with numerous pathologies such as cancer, diabetes, hypertension, stroke and even sexual impotence. For some of these indexed pathologies, scientific studies have reached the same conclusions, although controversy still persists. On the other hand, for some of the other adverse effects mentioned, no cause-and-effect relationship has been scientifically demonstrated. In these latter cases, it seems that negative communication, misinformation and misconceptions have a major influence on consumer perception of food additives.

Study on the Influence of Food Packaging on the Psychology of Different Groups of Consumers

With the vigorous development of consumer culture in today’s society,various types of food packaging also appear in front of consumers in different forms.There are very big differences in food packaging in terms of shape,color,style and other aspects of information transmission,which have the most direct impact on the audience’s food consumption needs.Driven by the consumption-oriented society,food packaging has shown very obvious comprehensive characteristics,is significantly interdisciplinary,and has close connections with other disciplines.This article will analyze and sort out the impact of food packaging on consumer psychology from different perspectives.

The impact of nurses’organizational commitment on their perceptions of the work environment:Strong mediating effect of the psychological contract

Objective:The objective is to assess the direct and indirect effects of nurses’organizational commitment(OC)on their work environment perceptions(WEP)and the role of the psychological contr act(PC).Methods:A cross‑sectional quantitative study of 3047 registered nurses in four Chinese hospitals was conducted.The Essentials of Magnetism II(Chinese version),OC,and PC scales were used in the study,and the structural equation modeling was used to assess the connections among variables.Results:The results showed that OC was positively correlated with WEP(r=0.561,P<0.001),and PC was negatively correlated with the WEP(r=−0.717,P<0.001),and OC(r=−0.739,P<0.001).Nurses’PC played a strong mediating role between OC and WEP,accounting for 87.64%of the total effect.Besides,PC played an important role in creating a healthy work environment.Conclusions:The exploration of the relationships among WEP,PC,and OC provides new insights for hospital managers to build a better work environment for nurses,which is conducive to maintaining a stable nurse team and providing high‑quality nursing services for patients.

Consumer Perceptions of Noni Juice Health Benefits during a 90-Day In-Home Use Test

Noni juice, made from the fruit of Morinda citrifolia, is a health-promoting food from the Pacific Islands with an extensive history of traditional use. Human clinical trials have revealed that noni juice has antioxidant, immunomodulatory and anti-inflammatory properties. Previously, regular noni juice consumers in Europe and traditional healers in Fiji were surveyed to identify potential noni juice health benefits. But to better understand the perception of its health benefits among those with no previous experience with noni juice, an in-home study was conducted in the United States. Three hundred and nineteen adults with untreated chronic health conditions were provided with a 90-day supply of a blinded (unlabeled) commercial noni juice product (Tahitian Noni® Juice), instructed to consume 4 fluid ounces (1/2 cup) each day, and responded to a questionnaire given on days 30, 60 and 90 to evaluate product appeal and perceived effectiveness. A total of 299 people (94%) felt that their health improved in some way after drinking TNJ for 90 days. More than 80% of the subjects reported feeling better or healthier in general. Most participants also concurred with more than two dozen additional positive health perception statements, especially on days 60 and 90. More than 70% of consumers also indicated that noni juice helped them feel better than other wellness supplements they had tried in the past, including other so-called “super fruit” products. These findings seem to corroborate the results of clinical trials and previous consumer surveys regarding the potential for noni juice to provide discernable health benefits when used consistently over time. Such findings may help guide additional placebo-controlled clinical trials in which specific effects may be evaluated more rigorously.

Consumers' perceptions on GM food safety in urban China

The debate about the safety of genetically modified （GM） food has attracted public attention in concurrence with the rapid development of agricultural biotechnology. This paper examines the consumers＇ perceptions on the safety of GM food in China. Based on a unique survey dataset, this study shows that consumers in urban China have significantly changed their perceptions on GM food safety. The percentage of consumers who perceived such food as unsafe for consumption increased by more than 30% in the 2002-2012 period. Approximately half of the consumers did not have an opinion on this issue. Major shifts have been occurred after 2010, likely because of the increasing influence of negative media reports on GM technology in recent years. Several individual and household＇s characteristics are shown to significantly affect consumers＇ perceptions on GM food safety, such as gender, education, food allergy experience and resident city size. The paper concludes with policy implications.

An Analysis of Consumers’ Perception Towards Rebranding: A Study of Hero MotoCorp

One of the significant marketing changes in the past decade involves the dramatic increase in the variety of ways in which consumers can express their identities, A key driver of this change has been the growth of one-to-one marketing and mass customization, This trend has led many companies to rebrand and reposition their products or services focusing on functional attributes to focusing on how they fit into a consumer’s lifestyle, In the recent years, we have seen a growing trend of rebranding in India such as Vodafone, Airtel, Hero MotoCorp (erstwhile Hero Honda) to media channels to across different industries, This trend has compelled several business conglomerates to rebrand and get a makeover of their products and services, These organizations, while conducting the rebranding exercise, emphasize on concentrating on the functional attributes to how they fit into a consumer’s lifestyle which are received very well by business houses, By revitalizing their brands, business houses are ready to face a tough challenge in the marketplace and earn a respectable market share too, The rebranding exercise of Hero MotoCorp provides fascinating insights, The drivers and methodology adopted by the two-wheeler manufacturer which includes the makeover of the brand architecture, brand name, brand logo and the positioning with the theme of creation, renewal and re-energizing the brand are worth mentioning.

Building color and Psychological Evaluation Based on Superposition Analysis:A case study of Pingguoyuan Street in Beijing City

China’s construction has entered the high-quality development stage,and the building color landscape as the constituent element of the quality of urban artificial landscape has attracted more and more attention.In the process of building the building color evaluation system with the appeal of“public participation”,it is necessary to absorb and adopt public opinions,and the color planning practice cannot completely match the public opinions.In this paper,Pingguoyuan Street in Beijing City was taken as an example,and factor grading was constructed based on the relevant principle of“sensitivity grading”by analyzing the coupling relationship between color and urban artificial landscape structure.GIS technology was used to integrate and analyze residents’color sensitivity data obtained by investigation and interview and form the psychological evaluation of residents’color perception of artificial landscape,so as to provide scientific basis for the color planning of Pingguoyuan Street in Beijing City from the perspective of“space justice”.

Achieving the Visual Perception and Gestalt Psychology in Sultan Hassan Mosque Building

The gestalt principles are perception and what is visually communicated by objects. These principles describe the visual language within which we work. Understanding how a designer realizes things visually will help designers communicate better. Many designers use Gestalt principles to have a structure visual stimulus, so as to create interfaces that are easy for users to understand. Because the understanding of visual perception is a critical item in any designer’s toolkit. Islamic heritage buildings also contain many architectural values, especially the Sultan Hassan Mosque in Cairo. Through this paper, we will verify the use of gestalt principles of visual perception in the building design. Because the psychological organization of the design, achieves the understanding and awareness of the current relationships between the elements, depending on the extent of regularity, accuracy, and consistency of the design elements. This makes us recognize the esthetic values of Sultan Hassan’s building and mosque. The visual delight we get from architecture begins with how we perceive it. So, in order to understand how visual delight arises, we must first understand how we perceive and interpret visual stimuli. Especially since the principles of gestalt confirm that the human brain tends to make tricks and illusions. Therefore, we found the mosque designer had exploited this fact during the design process, to exclude any possibility of the resulting misunderstanding. The designer achieved the psychological preparation of the visitor by using some principles of visual perception of the Gestalt theory, such as growth, continuity, and hierarchy.

Application of Color Psychology in Korean Brand Identity Design-Etude House

The purpose of this analysis is to delve into the application of color psychology in the logo design of Korean cosmetic brands,using Etude House as an example for an exhaustive analysis.By examining the history of the Etude House brand,the evolution of the logo design,and the changes in color choices,we analyze the traditional concepts of color symbolism in Korean culture and the culture of color in contemporary society in order to reveal the important role of color in cosmetic brand image.Through an in-depth analysis of the use of color in Etude House’s brand identity,we further analyze the impact of color on consumer emotions and purchasing behavior,as well as the potential impact of brand identity changes on market performance.Finally,the conclusions of the analysis summarize the practical application of color psychology in Etude House’s brand logo design,suggest recommendations for other Korean cosmetic brands to draw upon in their logo design,and discuss future directions.

Transparency in Meat Production： Consumer Perceptions at the Point of Sale

As a result of a large number of food scandals, societal interest in transparency in the food sector has grown considerably. Hence, the creation of transparency in the production process has been the focus of recent legislation. In addition to tracking and tracing, one finds in the public discussion an increasing number of demands for further information on such issues as food safety, animal and environmental protection and the sustainability of food production processes. However, it has not yet been sufficiently clarified which information about the production process--and thus which level of transparency--is actually desired or can actually be processed by consumers at the point of sale. In order to analyze this topic from the viewpoint of consumers, a large-scale empirical study has been conducted. This research uses an adaptive conjoint analysis to determine what transparency expectations consumers have with regards to information on packaged pork. Initial results show a very heterogeneous demand for information. Furthermore, consumers＇ demand for more information sometimes does not match their actual benefit profiles. The results provide insight into consumers＇ information needs and their willingness to pay for greater transparency; they also have interesting implications for meat processors＇ product development strategies.

Trust beyond Technology Algorithms: A Theoretical Exploration of Consumer Trust and Behavior in Technological Consumption and AI Projects

In an era dominated by artificial intelligence (AI), establishing customer confidence is crucial for the integration and acceptance of AI technologies. This interdisciplinary study examines factors influencing customer trust in AI systems through a mixed-methods approach, blending quantitative analysis with qualitative insights to create a comprehensive conceptual framework. Quantitatively, the study analyzes responses from 1248 participants using structural equation modeling (SEM), exploring interactions between technological factors like perceived usefulness and transparency, psychological factors including perceived risk and domain expertise, and organizational factors such as leadership support and ethical accountability. The results confirm the model, showing significant impacts of these factors on consumer trust and AI adoption attitudes. Qualitatively, the study includes 35 semi-structured interviews and five case studies, providing deeper insight into the dynamics shaping trust. Key themes identified include the necessity of explainability, domain competence, corporate culture, and stakeholder engagement in fostering trust. The qualitative findings complement the quantitative data, highlighting the complex interplay between technology capabilities, human perceptions, and organizational practices in establishing trust in AI. By integrating these findings, the study proposes a novel conceptual model that elucidates how various elements collectively influence consumer trust in AI. This model not only advances theoretical understanding but also offers practical implications for businesses and policymakers. The research contributes to the discourse on trust creation and decision-making in technology, emphasizing the need for interdisciplinary efforts to address societal challenges associated with technological advancements. It lays the groundwork for future research, including longitudinal, cross-cultural, and industry-specific studies, to further explore consumer trust in AI.

Abusive supervision and turnover intention: Mediating effects of psychological empowerment of nurses

Objective: This study aims to determine the mediating effects of psychological empowerment on abusive supervision and turnover intention as perceived by nurses to provide information to change the status of nurse turnover.Methods: A cross-sectional survey (a questionnaire examining perceptions of abusive supervision,measurement of psychological empowerment,and questionnaire for turnover intention) was used to collect data.A total of 1127 clinical nurses,who were recruited through convenience sampling,participated in the survey.Results: Nurses' average perceived abusive supervision,psychological empowerment,and turnover intention scores were 1.62 ± 0.95,3.24 ± 0.83,and 14.17 ± 3.78,respectively.Psychological empowerment was found to mediate the relationship between abusive supervision and turnover intention (P< 0.01).Turnover intention tends to be stronger and psychological empowerment reduced when nurse managers adopt an abusive leadership style.Conclusions: Nurses' psychological empowerment is an intermediary variable that predicts the relationship between abusive supervision and turnover intention.Nurse managers should manage abusive supervision to increase nurses' psychological empowerment and decrease turnover intention.

Spatial Design Strategies for Community Parks Based on Environmental Perception

By applying environmental perception theories, spatial configurations of community parks were analyzed, and spatial design strategies meeting perceptual psychology of users were proposed to integrate the community park environment into daily life of local residents, and create a harmonious and vital living environment.

Perceptions of Reducing HIV-Preventive Behaviors among Men Who Have Sex with Men Living with HIV in Japan

Sexual health and behavior among HIV-positive men who have sex with men (MSM) have attracted attention in Japan and elsewhere. It has been reported that perceptions about sex are one factor leading to a reduction in HIV-preventive behaviors. This study investigated types of perceptions, termed self-talk, which allow HIV-positive Japanese MSM to permit themselves to participate in unprotected anal intercourse (UAI). A package of internet surveys for MSM including 20 items assessing self-talk on UAI and condom usage in anal intercourse was administered in 2014. Data from 479 HIV-positive Japanese MSM were analyzed. Exploratory factor analysis was conducted to reveal the factor structure of the self-talk. In addition, using the Kruskal-Wallis test, we examined the relationship between the types of self-talk and the tendency to have UAI. Factor analysis of 20 items assessing self-talk on UAI produced four dimensions: “Diversion/Desire for Stimulation,” “Optimism/Defiant Attitude,” “Denial of Concern of Transmitting,” and “Concern about Relationships.” The score of the subscale “Diversion/Desire for Stimulation” was significantly higher than the other three subscales. It was shown that there was a tendency for the self-talk assessed to be associated with the UAI frequency. The types of perceptions permitting UAI and the psychological stress of being an HIV-positive MSM in Japan were discussed. This study was the first to reveal the factorial structure of perceptions in reducing HIV-preventive behaviors among HIV-positive MSM in Japan. We found positive associations between certain types of self-talk and risky sexual behaviors. We provided recommendations for psychosocial support and HIV risk-reduction intervention for HIV-positive MSM.

Research on the Major Factors that Influence the Consumer Psychology in the Marketing Process

In this paper, we conduct research on major factors that influence the consumer psychology in marketing process. In marketing system, customer relationship management mainly summarized as： the purpose of the enterprise with the high quality products, fast and perfect service to attract new customers, maintain the good relationship between good and old customers. Many enterprises in the market in China in the process of economic transition has begun to attach importance to marketing strategic planning, but truly strategic decision making and planning is one of the few. Most enterprise pays attention to raise the level of the sales growth and profits in the eye of little concern for the future market of possession and the actual position in the market. Under this background, we propose the consumer psychology related research in this paper for enhancement.

食品安全风险伤害与风险交流对消费者风险感知的综合影响——以跨境电商为例

探讨消费者食品安全风险感知形成机理并科学引导,对推动我国食品产业高质量发展具有重要作用。区别于以往单一维度的研究,从风险的客观存在与主观构建的二重性出发,以跨境电商为研究情境探讨食品安全风险场域(风险伤害与风险交流)对消费者风险感知的影响机制。实验结果表明:食品安全风险场域显著影响消费者风险感知,相较于风险伤害,风险交流对消费者风险感知的影响更为显著,且在女性群体和含低龄人口或高龄人口的家庭中更为显著。食品安全关注度在风险场域影响消费者风险感知的路径中发挥“遮掩效应”;平台情境在风险场域与食品安全关注度的因果关系间起负向调节效应。

基于信息觅食理论的消费者在线评论搜索行为研究

[目的/意义]本研究旨在从信息觅食理论出发,分析点评类软件消费者在线评论搜索行为的内在机理。[方法/过程]以信息觅食理论为基础,围绕信息线索、斑块模型和菜单模型构建了消费者在线评论搜索行为模型。采用问卷调查法收集352份有效样本数据,并利用结构方程模型对理论模型进行分析与检验。[结果/结论]评论内容质量、评论丰富性、评论效价以及评论者资信度4类信息线索均会正向显著影响消费者斑块收益感知,进而正向影响消费者在线评论搜索行为。此外,评论效价也会直接正向显著影响消费者在线评论搜索行为。本研究在理论层面深入揭示了消费者在线评论搜索行为的内在机理,延伸了信息觅食理论的研究情境与边界;在实践层面为点评类软件的功能优化及引导消费者有效搜索在线评论提供了相关建议。

有序还是无序:陈列秩序与产品属性的匹配效应

本研究探讨了产品属性和陈列秩序之间的匹配效应及其对消费者产品偏好的影响。基于联想学习理论,通过4个系列研究,发现产品属性和陈列秩序之间存在匹配关系,即产品的自然属性与无序陈列的关系更紧密,而产品的人工属性与有序陈列的关系更紧密。基于此,提出了“自然=无序”与“人工=有序”的消费者朴素信念。这两种朴素信念进一步影响了消费者的产品偏好,即当产品呈现自然属性(vs.人工属性)时,消费者对无序陈列(vs.有序陈列)下的产品产生更高的偏好,反之亦然。同时,流畅性感知在其中起中介作用。进一步研究发现效价(积极vs.消极)线索会在其中起到调节作用,即效价线索的出现显著提高了消费者对“自然-有序”和“人工-无序”的产品偏好及流畅性感知。这些结果说明了产品属性与陈列秩序之间存在密切联系,研究结论可为商家在商品陈列和广告营销的策略制定提供重要的实践启示。

网络舆情用户传播行为的心理距离感知强度测度及实证研究

[目的/意义]网络舆情用户传播行为的形成与网民的心理活动密切相关。从心理学视角出发,对网民传播群体的心理距离进行解析量化,有助于从心理根源上厘清网民传播行为的形成机理,为政府各级网信办提供理论和实践方法参考。[方法/过程]基于心理学理论视角,对心理距离进行归纳演绎,析出时空涨落度、语义关联度和情感认同度三个子参数,用以测度心理距离感知强度,并对感知强度进行分型。[结果/结论]为网络舆情研究提供了新的理论视角,心理距离感知强度能够很好地展现出舆情发展的时空热度、语义主题演化和舆情情感反转态势,能为舆情管控工作提供科学的理论支撑和量化依据。