On the Feasibility of the Chinese County-Level Convergence Media Centers in Participating in International Communication:Evidence from CDHT’s First-Hand Communication Practice

With the advent of new technologies,China is faced with the practical need to enhance its international communication capacity and address reforms in the modes,content,and channels of international communication.Therefore,more efforts should be made to further enrich the participants in international communication by optimizing China’s four-level journalism communication system and crafting a“great external publicity pattern.”Guiding and promoting county-level convergence media centers to participate in international communication is conducive to promoting the building of a vertical international communication system and a multi-level integrated communication matrix and facilitating the resource alignment and information sharing between domestic and international communication.In practice,some county-level convergence media centers in China have achieved certain results in international communication.A good example is the Chengdu Hi-tech Industrial Development Zone(CDHT),a pioneer in the reform of Chinese county-level convergence media.Therefore,this paper has used CDHT as an example to discuss the reality and basic conditions for Chinese county-level convergence media centers to participate in international communication and put forward general paths for county-level convergence media centers to engage in international communication.

Analysis of Mass Communication of Short Video Clips in Era of Convergence Media

In the era of convergence media,short video clips,as a new form of mass communication,provide a new driving force for the upgrading and transformation of traditional media.Short videos are a product of the rapid development of visual culture in the Internet Plus era,which focuses on image communication and perceptual experience.In the all-media environment,the audience’s perception ability has been extended as the news scene offers an intense sense of immersion.Short-form videos provide viewers with fresh narrative modes and new perspectives.In particular,H5,VR/AR,and other technologies have changed the short video pattern with a new expression of audio-visual language,thus greatly increasing the communication power and attraction.The growing popularity of short videos,known as the New King of All Media,results from the combination of technology and culture,such as big data,5G,VR/AR,AI,block chain,and hologram.How to keep the competitiveness of short videos with an upsurge in content consumption in the era of 5G is a question we should ponder.

Multi-modal knowledge graph inference via media convergence and logic rule

Media convergence works by processing information from different modalities and applying them to different domains.It is difficult for the conventional knowledge graph to utilise multi-media features because the introduction of a large amount of information from other modalities reduces the effectiveness of representation learning and makes knowledge graph inference less effective.To address the issue,an inference method based on Media Convergence and Rule-guided Joint Inference model(MCRJI)has been pro-posed.The authors not only converge multi-media features of entities but also introduce logic rules to improve the accuracy and interpretability of link prediction.First,a multi-headed self-attention approach is used to obtain the attention of different media features of entities during semantic synthesis.Second,logic rules of different lengths are mined from knowledge graph to learn new entity representations.Finally,knowledge graph inference is performed based on representing entities that converge multi-media features.Numerous experimental results show that MCRJI outperforms other advanced baselines in using multi-media features and knowledge graph inference,demonstrating that MCRJI provides an excellent approach for knowledge graph inference with converged multi-media features.

A multi-modal clustering method for traditonal Chinese medicine clinical data via media convergence

Media convergence is a media change led by technological innovation.Applying media convergence technology to the study of clustering in Chinese medicine can significantly exploit the advantages of media fusion.Obtaining consistent and complementary information among multiple modalities through media convergence can provide technical support for clustering.This article presents an approach based on Media Convergence and Graph convolution Encoder Clustering(MCGEC)for traditonal Chinese medicine(TCM)clinical data.It feeds modal information and graph structure from media information into a multi-modal graph convolution encoder to obtain the media feature representation learnt from multiple modalities.MCGEC captures latent information from various modalities by fusion and optimises the feature representations and network architecture with learnt clustering labels.The experiment is conducted on real-world multimodal TCM clinical data,including information like images and text.MCGEC has improved clustering results compared to the generic single-modal clustering methods and the current more advanced multi-modal clustering methods.MCGEC applied to TCM clinical datasets can achieve better results.Integrating multimedia features into clustering algorithms offers significant benefits compared to single-modal clustering approaches that simply concatenate features from different modalities.It provides practical technical support for multi-modal clustering in the TCM field incorporating multimedia features.

Exploring the Reasons for Changes in National Reading Behaviour from the Perspective of Media Environmentalism

In this paper, through the perspective of Merowitz’s media environmentalism, following the research path of media-scene-behaviour, and based on the results of the national reading survey released by the China Press and Publication Research Institute in the past ten years (2013-2022), we analyse the characteristics of national reading behaviours, explore the reasons for the changes in national reading behaviour in terms of technology, media, and scenarios. It also discusses the future trend of national reading behaviour and the promotion of national reading activities, and puts forward certain countermeasures from the government, schools and the society to make joint efforts to promote national reading.

The Revival of Traditional Cultural Brand Genes with Media Convergence

Under the background of media convergence,a new path has been established for the development of traditional cultural brands.By exploring the balance point of representative elements of traditional cultural brand genes and media convergence in the form of digital media,this paper analyzes the founding value and advantages of traditional cultural brand genes,transforms the representative elements of traditional cultural brand genes into visual traces,and extends its information characteristics with digital technology.The research gives new vitality to the genes of traditional cultural brands,enhances the social space and cultural value of traditional cultural brands,and drives the development of digital cultural and creative industries.