Despite a plethora of studies on how corporate social responsibility(CSR)generates favorable consumer outcomes,the existing literature provides limited insights about how CSR may affect inter-consumer connection and b...Despite a plethora of studies on how corporate social responsibility(CSR)generates favorable consumer outcomes,the existing literature provides limited insights about how CSR may affect inter-consumer connection and brand community engagement.Enhancing consumer engagement in the brand community is one of the key marketing objectives for strengthening the brand-consumer relationship.This study aims to explore the role of corporate social responsibility in enhancing brand community engagement and examines the dual mediating role of brand identification and community identification.Quantitative research was conducted and an adapted questionnaire was used.Survey data were collected from 405 Chinese consumers,and structural equational modeling was used to test the hypothesis.Results demonstrated that CSR motivates consumers to engage with the brand community.Further,brand identification and community identification perform the role of partial mediators.展开更多
In the late 1980s,the prevailing corporate model usually depicted companies as economic entities pursuing shareholders’profit maximisation interests without a thought for the consequences of this behaviour on the loc...In the late 1980s,the prevailing corporate model usually depicted companies as economic entities pursuing shareholders’profit maximisation interests without a thought for the consequences of this behaviour on the local community and environment.However,over the last decades,corporate scandals challenged that corporate model’s validity and paved the way for a sustainable corporate model.The latter emphasises a triple bottom line approach that incorporates social,economic,and environmental objectives.By implementing a sustainable corporate model,companies achieve both economic and social goals in a balanced approach.This research investigates the B Corporation(B Corp)certification system,which helps companies implement a sustainable corporate model voluntarily.B Corp certification is a badge signal that companies’business model adheres to ethical standards and meets socially conscious stakeholders’expectations.Our research aims to provide a deep contextual understanding of the determinants and implications of the B Corp certification’s adoption.We adopt a semantic approach to review and systematise management and accounting literature on Certified B Corporations(B Corps)through institutional theory’s lenses,which help us explain why firms decide voluntarily to become B Corps.展开更多
文摘Despite a plethora of studies on how corporate social responsibility(CSR)generates favorable consumer outcomes,the existing literature provides limited insights about how CSR may affect inter-consumer connection and brand community engagement.Enhancing consumer engagement in the brand community is one of the key marketing objectives for strengthening the brand-consumer relationship.This study aims to explore the role of corporate social responsibility in enhancing brand community engagement and examines the dual mediating role of brand identification and community identification.Quantitative research was conducted and an adapted questionnaire was used.Survey data were collected from 405 Chinese consumers,and structural equational modeling was used to test the hypothesis.Results demonstrated that CSR motivates consumers to engage with the brand community.Further,brand identification and community identification perform the role of partial mediators.
文摘In the late 1980s,the prevailing corporate model usually depicted companies as economic entities pursuing shareholders’profit maximisation interests without a thought for the consequences of this behaviour on the local community and environment.However,over the last decades,corporate scandals challenged that corporate model’s validity and paved the way for a sustainable corporate model.The latter emphasises a triple bottom line approach that incorporates social,economic,and environmental objectives.By implementing a sustainable corporate model,companies achieve both economic and social goals in a balanced approach.This research investigates the B Corporation(B Corp)certification system,which helps companies implement a sustainable corporate model voluntarily.B Corp certification is a badge signal that companies’business model adheres to ethical standards and meets socially conscious stakeholders’expectations.Our research aims to provide a deep contextual understanding of the determinants and implications of the B Corp certification’s adoption.We adopt a semantic approach to review and systematise management and accounting literature on Certified B Corporations(B Corps)through institutional theory’s lenses,which help us explain why firms decide voluntarily to become B Corps.
