Brand building of agricultural products is the key for agricultural enterprises to gain competitive advantage and occupy the market. Guizhou province is rich in green agricultural products resources and has superior n...Brand building of agricultural products is the key for agricultural enterprises to gain competitive advantage and occupy the market. Guizhou province is rich in green agricultural products resources and has superior natural resources, but it is at a disadvantage in the market competition. The constraint factor is that the brand is not enough to obtain consumer trust. In order to provide countermeasures and suggestions for Guizhou provincial government and agricultural enterprises to shape green agricultural products brand, this paper explores the influence path of country-of-origin image of Guizhou province on brand trust of green agricultural products. Therefore, based on the theory of Country-of-origin effects this study conducts an empirical research. Taking the country-of-origin image, including natural conditions,technological conditions, brand supervision norms, technology input, government marketing promotion and government policies as antecedent variables, and green agricultural brand trust, including brand competence trust and brand quality trust as dependent variables, the structural equation model was constructed. Through data collection and empirical analysis by using structural equation model, this study found that natural conditions have a positive impact on brand competence trust, and technical conditions have a positive impact on brand quality trust. The brand supervision norms, technology input, government marketing promotion and government policy will all promote consumers to have a positive impact on brand trust in green agricultural products.展开更多
Made-in-China products have a country-of-origin image of ＂low cost, cheap price, but only passable quality.＂ What are the characteristics of Made-in- China management research？ Passable （but not outstanding） qual...Made-in-China products have a country-of-origin image of ＂low cost, cheap price, but only passable quality.＂ What are the characteristics of Made-in- China management research？ Passable （but not outstanding） quality seems to be a reasonable and accurate characterization of such research. How can the quality of Made-in-China management research be improved？ I point out five common but fixable problems typically associated with such research, and offer actionable solutions to solve them. Finally, I argue that management scholars have a social responsibility to help improve China＇s country-of-origin image, by pursuing scholarly excellence and not tolerating sloppiness in management research.展开更多
文摘Brand building of agricultural products is the key for agricultural enterprises to gain competitive advantage and occupy the market. Guizhou province is rich in green agricultural products resources and has superior natural resources, but it is at a disadvantage in the market competition. The constraint factor is that the brand is not enough to obtain consumer trust. In order to provide countermeasures and suggestions for Guizhou provincial government and agricultural enterprises to shape green agricultural products brand, this paper explores the influence path of country-of-origin image of Guizhou province on brand trust of green agricultural products. Therefore, based on the theory of Country-of-origin effects this study conducts an empirical research. Taking the country-of-origin image, including natural conditions,technological conditions, brand supervision norms, technology input, government marketing promotion and government policies as antecedent variables, and green agricultural brand trust, including brand competence trust and brand quality trust as dependent variables, the structural equation model was constructed. Through data collection and empirical analysis by using structural equation model, this study found that natural conditions have a positive impact on brand competence trust, and technical conditions have a positive impact on brand quality trust. The brand supervision norms, technology input, government marketing promotion and government policy will all promote consumers to have a positive impact on brand trust in green agricultural products.
文摘Made-in-China products have a country-of-origin image of ＂low cost, cheap price, but only passable quality.＂ What are the characteristics of Made-in- China management research？ Passable （but not outstanding） quality seems to be a reasonable and accurate characterization of such research. How can the quality of Made-in-China management research be improved？ I point out five common but fixable problems typically associated with such research, and offer actionable solutions to solve them. Finally, I argue that management scholars have a social responsibility to help improve China＇s country-of-origin image, by pursuing scholarly excellence and not tolerating sloppiness in management research.
