With the rapid development of information technology in contemporary times,the blended teaching mode that blends online and offline courses has become an international trend in higher education.Taking blended tourism ...With the rapid development of information technology in contemporary times,the blended teaching mode that blends online and offline courses has become an international trend in higher education.Taking blended tourism management courses at Chongqing Three Gorges University as an example,we explored the impact of such teaching reform on student satisfaction based on the SERVPERF model.Empirical analysis of 179 valid questionnaires revealed that five elements of the reform,namely,reliability,assurance,valuableness,responsiveness,and empathy,have a significant positive impact on students’learning satisfaction.Specifically,in the context of blended courses,factors such as a stable and reliable teaching environment,comprehensively guaranteed educational conditions,teaching content that highly aligns with students’demands and value expectations,prompt responses to students’needs and feedback,and empathetic consideration of students’perspectives are critical for enhancing student satisfaction.Based on these conclusions,we propose several strategies and methods for improving the effectiveness of blended teaching in the hope of propelling its continuous improvement and optimization,thus further elevating the quality of higher education.展开更多
基金funded by the 2021 Chongqing Three Gorges University Higher Education Reform Project“Research on the Improvement of Teaching Quality in Blended Courses for Tourism Management”(JGZC2146)the Science and Technology Research Plan Project of Chongqing Municipal Education Commission“Research on the Effectiveness and Intrinsic Mechanisms of Virtual Spokespersons in Tourism Marketing in the Context of Digital Economy”(KJQN202301240)the Project of Chengdu-Chongqing Research Center for Coordinated Development of Education and Economic Society“Research on the Implementation Effect of the‘Double Reduction’Policy in Ethnic Regions in Sichuan and Chongqing:Based on the Parents’Perspective”(CYJXF23022).
文摘With the rapid development of information technology in contemporary times,the blended teaching mode that blends online and offline courses has become an international trend in higher education.Taking blended tourism management courses at Chongqing Three Gorges University as an example,we explored the impact of such teaching reform on student satisfaction based on the SERVPERF model.Empirical analysis of 179 valid questionnaires revealed that five elements of the reform,namely,reliability,assurance,valuableness,responsiveness,and empathy,have a significant positive impact on students’learning satisfaction.Specifically,in the context of blended courses,factors such as a stable and reliable teaching environment,comprehensively guaranteed educational conditions,teaching content that highly aligns with students’demands and value expectations,prompt responses to students’needs and feedback,and empathetic consideration of students’perspectives are critical for enhancing student satisfaction.Based on these conclusions,we propose several strategies and methods for improving the effectiveness of blended teaching in the hope of propelling its continuous improvement and optimization,thus further elevating the quality of higher education.
