A Study of the Teaching Effects of Case Analysis in Cross-Cultural Communication Class-Taking Individualism-Collectivism Cultural Dimension Class as an Example

This study introduces the individualism-collectivism dimension of the cultural dimension of cross-cultural communication initiated by Geert Hofstede.Different cultures must develop a way of correlating that strikes a balance between caring for themselves and showing concern for others.Individualist culture encourages uniqueness and independence while collectivist culture emphasizes conformity and mutual assistance.This article introduces how to use case analysis method to effectively carry out classroom teaching in this cultural dimension.

Exploration of Cross-Cultural Pragmatic Failures in English Interpretation and Their Solutions

From the perspective of international market development and international cultural exchange,English is the main applied language,especially in most western countries.With the deepening of global economic integration and international trade,cultural collisions are becoming increasingly frequent,and interpretation in different languages is inevitably required.However,interpretation does not only mean transfer language,it also involves culture.In the practice of interpretation,some errors arise from the lack of cross-cultural awareness,which becomes pragmatic errors.Therefore,this article will mainly discuss cross-cultural pragmatic failures in English interpretation with some examples and specific solutions.Firstly,it will introduce what pragmatic failures are and typical types of failures,clarify the relationship between English interpretation and pragmatic failures,and then elaborate on representative cross-cultural pragmatic failures in English interpretation.Finally,it will summarize the reasons and solutions that lead to cross-cultural pragmatic failures in English interpretation,putting forward corresponding suggestions for reducing cross-cultural pragmatic failures.

Cross-Cultural Competence and English Language Teaching

Language is a part of culture and plays a very important role in it. Learning a language is inseparable from learning its culture.So, we should stick to integrate culture teaching with English teaching and try to improve the student’s cultural awareness so that they can know how to communicate appropriately during the cross cultural communication.

Training theory and practice of crossing cultural awareness in college English teaching

English is the current most widely used international language of communication, with the improvement of China＇ s comprehensive national strength, participation in the exchange, cooperation and increase trade opportunities for the international community, particularly the WTO, Beijing ＇s successful Olympic bid, the Shanghai World Expo, several major events more and more people are realizing the importance of English practical applications. Now students acquire decent rules of successful communication in English, and this should be the starting point and final destination of English teaching. Therefore, in the process of teaching English, the penetration of the language and cultural knowledge, cross-cultural communication awareness training must cause concern and attention of English teachers to improve students ＇ intercultural communication content acumen, thus to improve students＇ English communication in practice capacity.

Crossing Cultural Borders

THIRTY-year-old Hong Jun, a Chinese Muslim from Yinchuan. capital city of west China＇s Ningxia Hui Autonomous Region, could not have imagined that his religious heritage and Arabic language skills would lead him to travel across the Arab world and even to estab- lish his own company. ＂I always saw studying Arabic as a means of communication, a way to build relation- ships, but never as a profession,＂ he said.

Positivism and Variation： Literary Communication and Propagation at Heterogeneous Cultural Context

The study of the international literary relations in comparative literature includes not only the positivistic relations of different nations and different literary systems, but also the relations of variation among different literatures when it comes to the cross-civilization heterogeneity. Therefore, the positivistic approach and that of variation in the study of international literary relations constitute the two indispensable pillars in this field.

Developing students＇ cultural awareness through foreign language teaching

We live in an age of changes. And these changes in science, technology, economy, political systems, and immigration patterns, especially the emergence of Internet, have created a world in which we increasingly interact with people from different cultures. The levels of students＇ cultural awareness toward the target language （English） have a profound influence on the foreign language teaching （English） practice and performance. Obviously linguistic knowledge alone is not enough to secure successful interactions with native speakers in cross cultural communications. Cultural mistakes are worse than linguistic ones because they tend to cause misjudgments, or ill feelings between native and foreign speakers. Therefore, this paper mainly discusses the relationship between culture and language, explaining cultural awareness, providing some principles of cultural knowledge teaching and some techniques to develop students＇ cultural awareness through foreign language （English） teaching in high schools.

Numbers

685,736 tourists visited Kenya in the first eight months of 2018