A Cognitive Study on Politeness Intention Processing and Its Association with Pragmatic Failure in Cross-Cultural Communication

Although a large number of studies have focused on various aspects of politeness,very little is known about how politeness intention is activated cognitively during verbal communication.The present study aims to explore the cognitive mechanism of politeness intention processing,and how it is related to pragmatic failure during cross-cultural communication.Using 30 Chinese EFL university students who were instructed to finish a probe word judgment task with 96 virtual scenarios,the results indicate that within both mono-and cross-cultural contexts,the response time in the experimental scenarios was significantly slower than that of the filler scenarios.This suggests that politeness intention was activated while understanding the surface meaning of the conversation;however,the EFL learners could not completely avoid the negative transfer of their native politeness conventions when they were comprehending the conversational intention of the target language.Furthermore,no significant differences in response time were found between the groups with high and low English pragmatic competence,illustrating that transferring the pragmatic rules and principles into cross-cultural communication skills was more cognitively demanding.Overall,this study adds to the literature on politeness research and provides some implications for foreign language pragmatic instructions.

Lecturers’Efforts in Building Rapport in the English-Medium Instruction(EMI)Context:Focus on the Use of Communication Strategies

Past studies reveal the prevalence of anxiety,coupled with low motivation and disengagement among students in English-medium instruction(EMI)programs.Given the detrimental impact these negative emotions can have on learning outcomes,it is imperative that teachers establish positive emotional rapport with their students.This study explores how experienced and highly rated EMI lecturers at a Chinese university’s overseas campus use communication strategies to build rapport with their students during interactive academic activities.It identifies the strategies used by these lecturers and examines how the strategies facilitate the teaching-learning process.The data,consisting of 10 hours of tutorials and 10 hours of supervisor-student supervision meetings,is analyzed using an adapted Conversation Analysis(CA)approach.The analysis reveals three types of communication strategies(CSs)frequently used by lecturers:back-channeling,codeswitching,and co-creation of messages.By employing these strategies,the lecturers established a strong rapport with the students,which created an encouraging and supportive learning environment.Consequently,this positive atmosphere facilitated students’learning of content knowledge through English.The findings of this study have implications for the training of lecturers who encounter difficulties in establishing rapport with multilingual students in the EMI setting.

Innovation Analysis of College English Teaching from the Perspective of Cross-Cultural Communication

With the increasingly integrated international communication and cooperation,cross-cultural communication can enable talents to understand the cultural concepts and backgrounds of different countries,and thus form positive values.Language is the key carrier of communication and its role is also evident.Colleges are gathering places for cultural collisions,and in the context of cross-cultural communication,colleges need to play their role in optimizing English teaching and improving teachers’teaching levels,in order to cultivate more high-quality talents.This article mainly analyzes the strategies for innovative English teaching in colleges from the perspective of cross-cultural communication,hoping to provide references and inspiration for the research of cultivating cross-cultural communication talents.

Strategies for Video Producers to Tell Their Good Stories Under the 5W Model of Communication

In recent years,with the rise of video media such as YouTube and Tik Tok,the short video creation industry has emerged.How to spread China's excellent culture and how to“tell a good Chinese story”have become a hot concern.Using the 5W Model of Communication as a framework for analysis,this paper selects Chinese short videos with high popularity on YouTube as the object of the study.Studies found that the success of these videos was associated with five factors in the process of communication,which are communication main forces,communication content,communication channels,communication audience,and audience effects.Through theoretical and data analysis,the study concluded five strategies in video production to help promote Intercultural communication.

Online International Peer Interaction:An Exploration of Impacts on Comprehensive Competencies,Global Perspectives,and Cross-Cultural Communication Skills

With the increasing trend of globalization and the rapid advancement of information technology,online learning platforms such as Zoom are becoming increasingly influential in the field of education.The focus of this study was the online international peer interaction based on the Zoom platform,detailing how such interaction programs are conducted and exploring in depth the specific impacts of this interaction mode on students’comprehensive competencies,global perspectives,and cross-cultural communication skills.This research not only provides new practical references for online learning and international education but also offers new research perspectives and directions for educators and researchers.

Strategies for Promoting Cross-Cultural Communication under the“Belt and Road”Initiative

The“Belt and Road”initiative is of great importance to the development of China and the great rejuvenation of the Chinese nation.Improving the cultural exchange between countries along the“Belt and Road”is vital to its success.It can be achieved by facilitating public diplomacy,spreading of the Silk Road spirit and promoting contacts among the peoples.

Cross-Cultural Communication Skills Training Strategies in College English Education

With the increasing exchange of countries,the role of English as an international official language has become more and more prominent.First and foremost,how to improve the comprehensive quality of students in the teaching process and further en hance students'cross-cultural communication ability is what teachers should think about in the course of teaching.English,as the second language of students,has its own language characteristics and cultural backgrounds,starting from the root of culture,which lay the foundation for students'cross-cultural communication abilities,but also require a better environment for students to master English.After all,English learning is not only about reading and writing,but also about the comprehensive use of hearing and un derstanding.This paper mainly discusses the value of cross-cultural communicative ability training in college English education and the strategy of cross-cultural communicative ability in college English education.

A Study on Cross-Cultural Communication and the Cultivation of Cross-Cultural Competence in German Language Teaching in Universities

In the concept of German,cross-cultural competence is regarded as an important skill,which can help learners to better understand the differences between two cultures and establish mutual cognition.This competence can effectively reduce unnecessary misunderstandings and improve communication efficiency.In college German classes,teachers should realize that cross-cultural communication skills are crucial to the development of students’communicative competence.Therefore,they should strive to improve their teaching methods and make the courses more interesting to help students to communicate better.

Strategies to Save Face in Chinese and Western Cross-culture Communication

As the economic globalization develops and science advances, the exchange between China and the West becomes increasingly frequent. On the basis of previous studies on face theory and face saving strategy, this research analyzes the problems of face in Chinese and western communication, the differences of face views and values between them and discusses the strategies to save face of the Chinese and westerners as well as during Chinese and western cross-cultural communication, reducing the cultural conflicts resulted from face and improving cross-cultural communication.

Ultimately Bounded Output Feedback Control for Networked Nonlinear Systems With Unreliable Communication Channel: A Buffer-Aided Strategy

This paper concerns ultimately bounded output-feedback control problems for networked systems with unknown nonlinear dynamics. Sensor-to-observer signal transmission is facilitated over networks that has communication constraints.These transmissions are carried out over an unreliable communication channel. In order to enhance the utilization rate of measurement data, a buffer-aided strategy is novelly employed to store historical measurements when communication networks are inaccessible. Using the neural network technique, a novel observer-based controller is introduced to address effects of signal transmission behaviors and unknown nonlinear dynamics.Through the application of stochastic analysis and Lyapunov stability, a joint framework is constructed for analyzing resultant system performance under the introduced controller. Subsequently, existence conditions for the desired output-feedback controller are delineated. The required parameters for the observerbased controller are then determined by resolving some specific matrix inequalities. Finally, a simulation example is showcased to confirm method efficacy.

Understanding the Global Identification with China’s Stories: A Cross-Cultural Perspective

Cross-cultural storytelling is a primary way for humankind to seek mutual recognition of value orientations between cultures,which facilitates the ability to jointly address the problems of human existence in the context of globalization.In this study,we conducted an interview survey of 6,130 respondents who were college students or graduates from 107 countries.The results show that there were a number of cross-cultural values embodied in China’s stories seen by the respondents as part of a common vision for the future of humankind and widely identified guidance on collaborative responses to global challenges.These cross-cultural values are common prosperity,ecological harmony,individual-collective integration,the urgency of global peace,as well as respect for multicultural and indigenous development paths.

A Comparative Study between Chinese and Western Food Culture in Cross-cultural Communication

The differences of food culture play an important role in cross-cultural communication.Learn the cultural rooted causes of food culture between Chinese and Western countries,will promote mutual understanding between people and enjoy different feelings different foods brings,enhance cultural exchange,complement and integration.

Translation Studies from a Cross-Cultural Perspective:Reinventing Subjectivity-A Case Study of English Translation of A Dream of Red Mansions

The integration of cross-cultural inquiries into the realm of translation has given rise to a distinct subfield known as cross-cultural translation studies.This approach emphasizes the importance of delving into the cultural subtleties and the awareness of cultural subjectivity within the translation process.Central to this framework is the concept of reshaping cultural nuances and the subjectivity of culture.This paper introduces three principal translation strategies that emerge from a cross-cultural standpoint:the alienation translation strategy,the‘cannibalism’translation strategy,and the destructive translation strategy.Utilizing the English translation of“Dream of the Red Chamber”as a case study,the paper examines how cultural nuances and cultural subjectivity influence the selection of translation strategies and demonstrates the practical application of cross-cultural research within the translation sphere.Hence,the significance of cross-cultural translation studies lies in its capacity to offer a novel lens through which to view translation studies.It encourages a reevaluation of cultural nuances and subjectivity in translation,which is of profound practical importance for advancing the field of translation studies,enhancing cross-cultural communication,and facilitating the spread of Chinese discourse on the global stage.

Communication Strategies for Chinese Documentaries from High-context to Low-context Culture: A Comparative Study of “Wild China” of BBC and CCTV Version

As an important means of cultural transmission,documentaries are a powerful tool to make known the five thousand years of Chinese civilization to people all over the world.The“Wild China”of BBC version,popular among the great majority of overseas audience,serves as a successful carrier of Chinese culture export.Based on the theory of low-context and high-context culture,this paper uses the method of text analysis and focuses on the study of the texts in the Chinese and English versions of“Wild China”and explores the differences in the texts in terms of content and rhythm.The purpose of this study is to avoid cultural misunderstanding and optimize communication effect.Findings of this study show that against the background of low-context(English)and high-context(Chinese)culture,the English version has a good sense of rhythm,uses rhetoric for vivid description,expresses ideas directly,and provides explanation for phenomena through narrating or telling a story.But Chinese version has plainer descriptions,uses more euphemistic or abstract words,analyzes phenomena in less detail and narrates more formally.So,it is suggested that in translating texts into English,concepts need to be made accessible,logical and direct with more explanation,more rhetoric,more objective evaluation,and less pursuit of artistic abstraction.These communication strategies conforming to low-context culture can help overseas audience accept Chinese culture more easily.

Research on College English Listening Teaching Based on Cross-cultural Communication

This paper clarified the importance of improving cross-cultural communicative competence in listening teaching from the perspective of the relationship between cross-cultural communicative competence and listening teaching. For the hearing obstacles caused by cultural differences,the author presented that cross-cultural awareness should be permeated in the classroom to improve students' English listening skills.

On Significance of Cross-cultural Communication in International Business-Specified on Accounting Internationalization

There is limited information about intercultural communication during the process of accounting internationalization,and Chinese accounting still has a long way to go because of the disparity in accounting principles,business culture and so on.This paper talks about the necessity of accounting internationalization and the importance of intercultural communication skill,aiming at reminding people that a good command of intercultural communication skill is a must.Some suggestions are given in hope of contributing to cross-cultural communication during the process of Chinese accounting internationalization.

China English in Cross-cultural Communication

China English,as an international variant of English, is gradually known and recognized by scholars around the world. Its emergence has its own objectivity and rationality. China English plays a very important role in cross-cultural communication and its functions can not be ignored in cross-cultural communication.

A Study of Pragmatic Failure of Address Forms in Cross-cultural Communication

As the process of globalization moves on,cross-cultural communication has been a part of people' s daily lives.It is quite important for people to know how to behave properly in many situations.The present study analyses the phenomena of pragmatic failure of address forms.The study may help enhance peoples' awareness on polite address in cross-cultural communi cation and improve their communicative competence.Foreign language teachers can get implications for their teaching methods,paying more attention on cultural teaching.In addition,the author hopes that equal cultural communication and multi-cultural concept can be achieved.

How to Develop College Students’Competence of Cross-Cultural Communication

Nowadays many college students lack the competence of cross-cultural communication.They can not communicate with each other appropriately.In response to the problem,this paper analyses its cause and puts forward two countermeasures:fostering students'cultural-awareness and positive attitude towards cross-cultural communication;creating an authentic or semi-authentic language environment.A teacher should combine them together and put them into practice in order to improve students'competence of cross-cultural communication.

The Application of Non-verbal Communication Strategies in International Business Negotiations

As the economic globalization deepens, trades among nations are steadily increasing. Therefore, the international business negotiations become more and more significant. In the process of negotiations, the application of appropriate strategies is necessary for negotiators to reach an agreement smoothly. However, the non-verbal communication plays an important role to some extent in real international business negotiations. This article tends to explore the application of non-verbal strategies in the international business negotiations.