In the recent years, posting online job advertisements has become a major way for a growing number of multinational cor-porations to publicize their employment information and to recruit job seekers. Nevertheless, the...In the recent years, posting online job advertisements has become a major way for a growing number of multinational cor-porations to publicize their employment information and to recruit job seekers. Nevertheless, the language and space of online jobadvertisement are uneven, which may affect the companies to attract and communicate with the potential candidates. Based on thetheoretical framework of moves and steps analysis suggested by Swales(1990) and Bhatia(2004), the study aims to explore thestructural pattern of this genre and to examine the lexico-grammatical features of each move and step. After analyzing four piecesof job advertisements retrieved from different recruiting websites, the study reveals that there are six moves in the whole structureof online job advertisement, among these, three moves are obligatory, named: establishing credential, introducing the position, to-gether with specifying required qualifications, skills, and experiences. Meanwhile, in each move, the positive adjectives, verbs, andfirst person are frequently used to serve the promotional function, and therefore to intensify the communicative purpose. The studymay contribute to the application of genre analysis in business English teaching, and also be instructive to the reading and writingof online job advertisement.展开更多
The third-person effect hypothesis has become one of the most important aspects in the research field within the American empirical school.A large number of studies have adopted empirical research methods to verify th...The third-person effect hypothesis has become one of the most important aspects in the research field within the American empirical school.A large number of studies have adopted empirical research methods to verify the reliability of the third-person effect.With the rise of the network society,local research on the third-person effect has gradually extended to the verification or falsification of the third-person effect in the network environment.This article begins with a study on the third-person effect of online commercial advertisements based on the students from Guangzhou Huashang College.Through the study,the research hypotheses have been proposed and questionnaires have been distributed to the research subjects for analysis.Based on a series of quantitative operations,such as data analysis,empirical observations,and empirical research,this study provides a source of reference and reflection for research in this field.展开更多
This study examined the Impact of Online Advertising on Customers Satisfaction of E-tailing Firms in Nigeria. A survey research design was adopted. The source of data used in this study was mainly primary data from th...This study examined the Impact of Online Advertising on Customers Satisfaction of E-tailing Firms in Nigeria. A survey research design was adopted. The source of data used in this study was mainly primary data from the issuance of questionnaire and secondary data from the review of relevant literature bothering on both variables which formed the basis for the argument. Out of a total of three hundred and eighty four (384) copies of questionnaire distributed, two hundred and eighty five (285) copies was used for analysis and analyzed using Spearman’s Rank Order Correlation Coefficient with the help of Statistical Package for Social Sciences (SPSS). The findings of the study reveal amongst others that there is a positive and strong relationship between online advertising and customers’ satisfaction;and online advertising significantly affects customer satisfaction. The study concludes that online advertising influenced satisfaction of the customers to a strong extent. However, online advertising is a key determinant of customer satisfaction as it is considered as a point of interaction between customers and the company from which they buy their products. A heuristic model was proposed to show our contribution to knowledge that the relationship between e-mail marketing and measures of customer satisfaction is very strong and is moderate on all other tested hypotheses. And the study recommends that advertising managers of e-tailing firms must develop and formulate e-mail marketing programs that will satisfy the needs of consumers and advert should be placed on stations and places where consumers can easily identify with them and make a purchase. Suggestions for further studies were outlined.展开更多
Because most people consider advertising as an irritant and a distraction and would avoid it, should there be an alternative, advertising agencies strive to utilize the interactive, demassifying, and asynchronous qual...Because most people consider advertising as an irritant and a distraction and would avoid it, should there be an alternative, advertising agencies strive to utilize the interactive, demassifying, and asynchronous qualities of newer technologies to create an appealing advertisement. The current study investigates whether college students＇ attitudes toward advertising on traditional media are different when online advertising is used, especially on Social Media Networking Sites （SMNSs）. Employing the concept of reciprocity （of replicating offline attitudes online） and the flow theory that relates one＇s concentration on an activity and its impact on other occurrences happening around him/her, 287 college students responded to a questionnaire on their perceptions of online advertising, their preferred SMNS, and the SMNS on which they would consider viewing an advertising message. The results showed that 57.8% of the participants avoid online advertising at all costs, which is similar to their offline perception of advertising. Some 42.2% reported that they may consider viewing online advertising if the attributes of relevance, interest, creativity, and interactivity are present, as in viral advertisement. In addition, among the four SMNSs reviewed--Facebook, MySpace, Twitter, and Linkedln--a majority of students indicated that Facebook is their preferred site for online advertising because it allows for creativity and they consider those messages credible, especially if their Facebook friends tagged, liked, or shared the advertisement.展开更多
In the contemporary world, digital content that is subject to copyright is facing significant challenges against the act of copyright infringement.Billions of dollars are lost annually because of this illegal act. The...In the contemporary world, digital content that is subject to copyright is facing significant challenges against the act of copyright infringement.Billions of dollars are lost annually because of this illegal act. The currentmost effective trend to tackle this problem is believed to be blocking thosewebsites, particularly through affiliated government bodies. To do so, aneffective detection mechanism is a necessary first step. Some researchers haveused various approaches to analyze the possible common features of suspectedpiracy websites. For instance, most of these websites serve online advertisement, which is considered as their main source of revenue. In addition, theseadvertisements have some common attributes that make them unique ascompared to advertisements posted on normal or legitimate websites. Theyusually encompass keywords such as click-words (words that redirect to installmalicious software) and frequently used words in illegal gambling, illegal sexual acts, and so on. This makes them ideal to be used as one of the key featuresin the process of successfully detecting websites involved in the act of copyrightinfringement. Research has been conducted to identify advertisements servedon suspected piracy websites. However, these studies use a static approachthat relies mainly on manual scanning for the aforementioned keywords. Thisbrings with it some limitations, particularly in coping with the dynamic andever-changing behavior of advertisements posted on these websites. Therefore,we propose a technique that can continuously fine-tune itself and is intelligentenough to effectively identify advertisement (Ad) banners extracted fromsuspected piracy websites. We have done this by leveraging the power ofmachine learning algorithms, particularly the support vector machine with theword2vec word-embedding model. After applying the proposed technique to1015 Ad banners collected from 98 suspected piracy websites and 90 normal orlegitimate websites, we were able to successfully identify Ad banners extractedfrom suspected piracy websites with an accuracy of 97%. We present thistechnique with the hope that it will be a useful tool for various effective piracywebsite detection approaches. To our knowledge, this is the first approachthat uses machine learning to identify Ad banners served on suspected piracywebsites.展开更多
This paper presents the design and implementation of a web-based application for an advertising system. There are many places in our country where billboard advertising has not become popular yet. Also, there are many...This paper presents the design and implementation of a web-based application for an advertising system. There are many places in our country where billboard advertising has not become popular yet. Also, there are many companies that don’t prefer to promote their services or products through billboards for not having a proper advertising system. There is also no such platform where vehicles can be used for advertisement purposes. While researching on these issues, there was found no connecting bridge between the vendors and the customers, which is one of the main reasons for not utilizing the billboards properly and kept them empty. To solve the mentioned problem, we came up with an idea to develop a website to allow the vendors to showcase their empty billboards and vehicles which can be used for advertising purposes and it allows the customer to choose any of the available billboards/vehicles for advertising without hassle. The main purpose of this research work is to create a web-based common platform for companies who want to rent advertising space on billboards and on the walls of vehicles, and also for the owners of the billboards and vehicles. The main contribution of this paper is to develop an online web application for companies who want to rent empty space on billboards and the walls of vehicles. In order to maintain the advertising system, the admin of the website has made appropriate rules and regulations which will fulfill the demands of the vendors and customers. Here, the system has discussed all the details, such as the connection between the vendors and customers, the efficiency of the website, transaction method, etc. The proposed web application developed in this paper has been tested and it is found to be user-friendly and very efficient.展开更多
The house rental issue is one of the elemental parts of society. Nowadays, it is extremely difficult to find suitable accommodation in city areas if people search for it physically. On the other hand, the land owner a...The house rental issue is one of the elemental parts of society. Nowadays, it is extremely difficult to find suitable accommodation in city areas if people search for it physically. On the other hand, the land owner also needs to rent the house. It can be difficult to find tenants just to hang a lease sign on a building, and as a result, they lose money. An online common platform can play a vital role in this case. The purpose of the study is to develop a common web-based online platform for both tenants and house owners so that both tenants and landowners will mutually benefit from the system. This paper presents the development of web applications for the people of Bangladesh where both house owners and tenants can register and tenants can have houses for rent via sophisticated contact with the house owner. In this paper, a common online-based smart house rental web application has been developed both for tenants and for house owners. This web application is very user-friendly, efficient and it has got many unique features that are not offered by other currently available house rental websites here in Bangladesh. Tenants can register using their phone number, store information about their identity, search for available houses, send messages to house owners, and choose a suitable house using developed web applications. House owners can also register for the system, which will manually verify and authenticate the knowledge provided by the house owner can view a tenant’s information history whenever a tenant makes contact through text and supply house-related information accordingly. The proposed online smart house system has been tested and validated. It works very efficiently with many features. The application provided faster and improved opportunities to get houses, as well as ensuring the availability of houses for rent in the greatest number of areas. The system will help to spread trustworthy services nationwide and supply users with the chance to speak and improve the house rent in Bangladesh. Because it has many smart features, this developed online smart house rental web application will make it very easy for tenants to find a house to rent. House owners, on the other hand, can easily rent out their properties.展开更多
With the development of the internet,online pop-up advertisements(hereinafter,referred to as pop-up ads)have emerged.However,online users may disdain and reject online advertisements,which affects online purchase inte...With the development of the internet,online pop-up advertisements(hereinafter,referred to as pop-up ads)have emerged.However,online users may disdain and reject online advertisements,which affects online purchase intention.This study is on reducing the negative impact of pop-up ads on users and improving the commercial effect.Self-administered questionnaires were used to survey online users and website designers.The data collected were analyzed using SPSS and the open answers were sorted out by thematic analysis.The results revealed that attractive storylines,background music,and exquisite visual presentations are effective in reducing users5 rejection to pop-up ads as well as advertisement customization.It is better for pop-up ads to appear in the middle or end of videos.The VIP system is also a choice for users to eliminate them.Designers are supposed to keep a balance between users and advertisers.In addition,internet regulation needs to be strengthened to reduce eroticism and violence in pop-up ads as well as avoid the negative impact of these kind of pop-up ads on minors.展开更多
在线展示广告发展迅猛,按点击付费(cost per click,CPC)的保量合同是在线展示广告的一种重要合同形式。基于实际,在制定广告投放决策时曝光供应量通常是不确定的,其概率分布难以精确获知,仅知部分分布信息。本文利用分布鲁棒优化框架,...在线展示广告发展迅猛,按点击付费(cost per click,CPC)的保量合同是在线展示广告的一种重要合同形式。基于实际,在制定广告投放决策时曝光供应量通常是不确定的,其概率分布难以精确获知,仅知部分分布信息。本文利用分布鲁棒优化框架,构建寻求以已知信息为特征的不确定集,并在最坏情形下寻求最优广告投放策略。建立分布鲁棒机会约束模型并给出求解算法,进行了仿真分析。数值算例结果显示,设计的广告投放优化模型和相应的求解算法具有较好的表现。展开更多
An appropriate advertising mode selection and allocation of advertising budgets considering advertising budget constraints are developed with the game theory and optimization model.The results show that the advertisin...An appropriate advertising mode selection and allocation of advertising budgets considering advertising budget constraints are developed with the game theory and optimization model.The results show that the advertising budget and the weakening factor of the online advertising effects on the traditional advertising affect sellers advertising,pricing strategies and budget allocation.The effectiveness of combination advertising is a Pareto optimum relative to the traditional advertising in a certain range.The weakening effect of the online advertising on the traditional advertising has a nonlinear effect on the advertising strategy and pricing strategy.In addition,sellers choose combination advertising with different budget constraints,and there is an optimal budget allocation ratio.In certain cases,sellers can obtain an optimal advertising expenditure less than the budget constrain.When sellers adopt combination advertising with enough budget,they do not invest in traditional advertising without limit.Moreover,compared with enough budget,when sellers adopt combination advertising with budget constrain,sellers do not decrease the advertising allocation of online advertising since online advertising is more efficient.展开更多
文摘In the recent years, posting online job advertisements has become a major way for a growing number of multinational cor-porations to publicize their employment information and to recruit job seekers. Nevertheless, the language and space of online jobadvertisement are uneven, which may affect the companies to attract and communicate with the potential candidates. Based on thetheoretical framework of moves and steps analysis suggested by Swales(1990) and Bhatia(2004), the study aims to explore thestructural pattern of this genre and to examine the lexico-grammatical features of each move and step. After analyzing four piecesof job advertisements retrieved from different recruiting websites, the study reveals that there are six moves in the whole structureof online job advertisement, among these, three moves are obligatory, named: establishing credential, introducing the position, to-gether with specifying required qualifications, skills, and experiences. Meanwhile, in each move, the positive adjectives, verbs, andfirst person are frequently used to serve the promotional function, and therefore to intensify the communicative purpose. The studymay contribute to the application of genre analysis in business English teaching, and also be instructive to the reading and writingof online job advertisement.
文摘The third-person effect hypothesis has become one of the most important aspects in the research field within the American empirical school.A large number of studies have adopted empirical research methods to verify the reliability of the third-person effect.With the rise of the network society,local research on the third-person effect has gradually extended to the verification or falsification of the third-person effect in the network environment.This article begins with a study on the third-person effect of online commercial advertisements based on the students from Guangzhou Huashang College.Through the study,the research hypotheses have been proposed and questionnaires have been distributed to the research subjects for analysis.Based on a series of quantitative operations,such as data analysis,empirical observations,and empirical research,this study provides a source of reference and reflection for research in this field.
文摘This study examined the Impact of Online Advertising on Customers Satisfaction of E-tailing Firms in Nigeria. A survey research design was adopted. The source of data used in this study was mainly primary data from the issuance of questionnaire and secondary data from the review of relevant literature bothering on both variables which formed the basis for the argument. Out of a total of three hundred and eighty four (384) copies of questionnaire distributed, two hundred and eighty five (285) copies was used for analysis and analyzed using Spearman’s Rank Order Correlation Coefficient with the help of Statistical Package for Social Sciences (SPSS). The findings of the study reveal amongst others that there is a positive and strong relationship between online advertising and customers’ satisfaction;and online advertising significantly affects customer satisfaction. The study concludes that online advertising influenced satisfaction of the customers to a strong extent. However, online advertising is a key determinant of customer satisfaction as it is considered as a point of interaction between customers and the company from which they buy their products. A heuristic model was proposed to show our contribution to knowledge that the relationship between e-mail marketing and measures of customer satisfaction is very strong and is moderate on all other tested hypotheses. And the study recommends that advertising managers of e-tailing firms must develop and formulate e-mail marketing programs that will satisfy the needs of consumers and advert should be placed on stations and places where consumers can easily identify with them and make a purchase. Suggestions for further studies were outlined.
文摘Because most people consider advertising as an irritant and a distraction and would avoid it, should there be an alternative, advertising agencies strive to utilize the interactive, demassifying, and asynchronous qualities of newer technologies to create an appealing advertisement. The current study investigates whether college students＇ attitudes toward advertising on traditional media are different when online advertising is used, especially on Social Media Networking Sites （SMNSs）. Employing the concept of reciprocity （of replicating offline attitudes online） and the flow theory that relates one＇s concentration on an activity and its impact on other occurrences happening around him/her, 287 college students responded to a questionnaire on their perceptions of online advertising, their preferred SMNS, and the SMNS on which they would consider viewing an advertising message. The results showed that 57.8% of the participants avoid online advertising at all costs, which is similar to their offline perception of advertising. Some 42.2% reported that they may consider viewing online advertising if the attributes of relevance, interest, creativity, and interactivity are present, as in viral advertisement. In addition, among the four SMNSs reviewed--Facebook, MySpace, Twitter, and Linkedln--a majority of students indicated that Facebook is their preferred site for online advertising because it allows for creativity and they consider those messages credible, especially if their Facebook friends tagged, liked, or shared the advertisement.
基金This research project was supported by the Ministry of Culture,Sports,and Tourism(MCST)and the Korea Copyright Commission in 2021(2019-PF-9500).
文摘In the contemporary world, digital content that is subject to copyright is facing significant challenges against the act of copyright infringement.Billions of dollars are lost annually because of this illegal act. The currentmost effective trend to tackle this problem is believed to be blocking thosewebsites, particularly through affiliated government bodies. To do so, aneffective detection mechanism is a necessary first step. Some researchers haveused various approaches to analyze the possible common features of suspectedpiracy websites. For instance, most of these websites serve online advertisement, which is considered as their main source of revenue. In addition, theseadvertisements have some common attributes that make them unique ascompared to advertisements posted on normal or legitimate websites. Theyusually encompass keywords such as click-words (words that redirect to installmalicious software) and frequently used words in illegal gambling, illegal sexual acts, and so on. This makes them ideal to be used as one of the key featuresin the process of successfully detecting websites involved in the act of copyrightinfringement. Research has been conducted to identify advertisements servedon suspected piracy websites. However, these studies use a static approachthat relies mainly on manual scanning for the aforementioned keywords. Thisbrings with it some limitations, particularly in coping with the dynamic andever-changing behavior of advertisements posted on these websites. Therefore,we propose a technique that can continuously fine-tune itself and is intelligentenough to effectively identify advertisement (Ad) banners extracted fromsuspected piracy websites. We have done this by leveraging the power ofmachine learning algorithms, particularly the support vector machine with theword2vec word-embedding model. After applying the proposed technique to1015 Ad banners collected from 98 suspected piracy websites and 90 normal orlegitimate websites, we were able to successfully identify Ad banners extractedfrom suspected piracy websites with an accuracy of 97%. We present thistechnique with the hope that it will be a useful tool for various effective piracywebsite detection approaches. To our knowledge, this is the first approachthat uses machine learning to identify Ad banners served on suspected piracywebsites.
文摘This paper presents the design and implementation of a web-based application for an advertising system. There are many places in our country where billboard advertising has not become popular yet. Also, there are many companies that don’t prefer to promote their services or products through billboards for not having a proper advertising system. There is also no such platform where vehicles can be used for advertisement purposes. While researching on these issues, there was found no connecting bridge between the vendors and the customers, which is one of the main reasons for not utilizing the billboards properly and kept them empty. To solve the mentioned problem, we came up with an idea to develop a website to allow the vendors to showcase their empty billboards and vehicles which can be used for advertising purposes and it allows the customer to choose any of the available billboards/vehicles for advertising without hassle. The main purpose of this research work is to create a web-based common platform for companies who want to rent advertising space on billboards and on the walls of vehicles, and also for the owners of the billboards and vehicles. The main contribution of this paper is to develop an online web application for companies who want to rent empty space on billboards and the walls of vehicles. In order to maintain the advertising system, the admin of the website has made appropriate rules and regulations which will fulfill the demands of the vendors and customers. Here, the system has discussed all the details, such as the connection between the vendors and customers, the efficiency of the website, transaction method, etc. The proposed web application developed in this paper has been tested and it is found to be user-friendly and very efficient.
文摘The house rental issue is one of the elemental parts of society. Nowadays, it is extremely difficult to find suitable accommodation in city areas if people search for it physically. On the other hand, the land owner also needs to rent the house. It can be difficult to find tenants just to hang a lease sign on a building, and as a result, they lose money. An online common platform can play a vital role in this case. The purpose of the study is to develop a common web-based online platform for both tenants and house owners so that both tenants and landowners will mutually benefit from the system. This paper presents the development of web applications for the people of Bangladesh where both house owners and tenants can register and tenants can have houses for rent via sophisticated contact with the house owner. In this paper, a common online-based smart house rental web application has been developed both for tenants and for house owners. This web application is very user-friendly, efficient and it has got many unique features that are not offered by other currently available house rental websites here in Bangladesh. Tenants can register using their phone number, store information about their identity, search for available houses, send messages to house owners, and choose a suitable house using developed web applications. House owners can also register for the system, which will manually verify and authenticate the knowledge provided by the house owner can view a tenant’s information history whenever a tenant makes contact through text and supply house-related information accordingly. The proposed online smart house system has been tested and validated. It works very efficiently with many features. The application provided faster and improved opportunities to get houses, as well as ensuring the availability of houses for rent in the greatest number of areas. The system will help to spread trustworthy services nationwide and supply users with the chance to speak and improve the house rent in Bangladesh. Because it has many smart features, this developed online smart house rental web application will make it very easy for tenants to find a house to rent. House owners, on the other hand, can easily rent out their properties.
文摘With the development of the internet,online pop-up advertisements(hereinafter,referred to as pop-up ads)have emerged.However,online users may disdain and reject online advertisements,which affects online purchase intention.This study is on reducing the negative impact of pop-up ads on users and improving the commercial effect.Self-administered questionnaires were used to survey online users and website designers.The data collected were analyzed using SPSS and the open answers were sorted out by thematic analysis.The results revealed that attractive storylines,background music,and exquisite visual presentations are effective in reducing users5 rejection to pop-up ads as well as advertisement customization.It is better for pop-up ads to appear in the middle or end of videos.The VIP system is also a choice for users to eliminate them.Designers are supposed to keep a balance between users and advertisers.In addition,internet regulation needs to be strengthened to reduce eroticism and violence in pop-up ads as well as avoid the negative impact of these kind of pop-up ads on minors.
文摘在线展示广告发展迅猛,按点击付费(cost per click,CPC)的保量合同是在线展示广告的一种重要合同形式。基于实际,在制定广告投放决策时曝光供应量通常是不确定的,其概率分布难以精确获知,仅知部分分布信息。本文利用分布鲁棒优化框架,构建寻求以已知信息为特征的不确定集,并在最坏情形下寻求最优广告投放策略。建立分布鲁棒机会约束模型并给出求解算法,进行了仿真分析。数值算例结果显示,设计的广告投放优化模型和相应的求解算法具有较好的表现。
基金The National Natural Science Foundation of China(No.71371050)
文摘An appropriate advertising mode selection and allocation of advertising budgets considering advertising budget constraints are developed with the game theory and optimization model.The results show that the advertising budget and the weakening factor of the online advertising effects on the traditional advertising affect sellers advertising,pricing strategies and budget allocation.The effectiveness of combination advertising is a Pareto optimum relative to the traditional advertising in a certain range.The weakening effect of the online advertising on the traditional advertising has a nonlinear effect on the advertising strategy and pricing strategy.In addition,sellers choose combination advertising with different budget constraints,and there is an optimal budget allocation ratio.In certain cases,sellers can obtain an optimal advertising expenditure less than the budget constrain.When sellers adopt combination advertising with enough budget,they do not invest in traditional advertising without limit.Moreover,compared with enough budget,when sellers adopt combination advertising with budget constrain,sellers do not decrease the advertising allocation of online advertising since online advertising is more efficient.
