Research on the Communication and Development of Heilongjiang Cultural and Creative Industry under the Background of“Belt and Road”

This paper focuses on the research on the dissemination and development of cultural and creative industries in Heilongjiang Province under the background of“Belt and Road.”Firstly,the paper analyzes the main characteristics of cultural and creative industries in Heilongjiang Province and then puts forward the leading advantages of the government to promote the development of cultural and creative industries.The government gives full play to its regional advantages and creates Longjiang cultural products,while also accelerating regional industrial cooperation and innovative cultural communication forms.In-depth discussion is made on integrating scientific and technological means of the times and strengthening the cultivation of innovative talents.The government optimizes the communication and development path of the Heilongjiang cultural entrepreneurship industry and brings positive influence to the stable development of the Heilongjiang region in the future.

The role of cultural and creative industries in optimizing industrial structure under low-carbon emission constraint

In the post-financial crisis era,China is facing dual pressure from reducing carbon emissions and external demand stagnation.The industrial structure changing is in urgent needs.The cultural and creative industries can expand China's markets through creating and stimulating demands,and can reduce carbon emissions at the same time.By producing both demands and supplies,cultural and creative industries may lead the development of other industries.Since innovation plays a quite important role in the value chain,cultural and creative industries can promote the industrial upgrading and the industrial structure optimization by industrial convergence.

Development and Protection: Reshaping Cultural Policies——A Study of the UN's Advancement of Cultural and Creative Industry in Developing Countries

Cultural diversity originates from modern cultural industries. The UN's decade–long promotion of cultural diversity coincides with the advancement of China's cultural and creative industries; however, China's situation is different from the creative economy advocated by the UN in terms of developmental logic. The policy of cultural diversity provides a basis for the UN to push forward the development of cultural and creative industries in developing countries. It is derived from the developmental theories of developed countries, which regard creativity(innovation) as a "technique" and overlook its uniqueness. The digital revolution has never given fair play to developing countries which explains why the UN's promotion of cultural diversity has not yet helped developing countries to substantially increase their exports of cultural goods and services in the past ten years. Nevertheless, the development of the in ternet and digital technology may create an opportunity for developing countries to catch up with and surpass their developed neighbors. China's unique approach to cultural and creative development may serve as a model for the international community to pursue sustainable development in the future.

The Enlightenment and Impact of Western Culture in Brand Design on the Cultural and Creative Industry

As one of the important aspects of cultural life,brand has obvious cultural attributes.As an important branch of the cultural and creative industry,brand design is not only the concrete expression of human wisdom,but also a product in the process of continuous cultural development,which can positively interpret human’s innovative spirit and innovative concept.Therefore,a systematic study on the effective use of western culture in brand design and a detailed analysis on the impact as well as enlightenment of the use of western culture in brand design on the cultural and creative industry are carried out,so as to lay a solid foundation for the improvement of the cultural innovation level in the field of brand design and the all-round development of cultural and creative industry in China.

The Sports Culture Creative Industry in the UK and its Enlightenment on Sports Industry of China

This research is based on creative industry of sports culture of the U.K. Firstly, the literature research method is used to collect relevant authoritative economic data, and clarify and identify concepts of the sports culture creative industry with the ＂rule of thirds＂ of creative industry of the U.K.; secondly, empirical research is conducted to describe an active and drive function of the 3 kinds of expansion effects-forward effect, bystander effect and backward effect on peripheral industries on sports industry and even national economy development by rapid development of the sports culture creative industry in the U.K.; thirdly, this paper figures out that the sports culture creative industry will become new economic growth, ixew development route for the sports industry in the future and new power for industrial structure optimization and upgrading; finally, the research outcome gives reference and guide to scientific development, transformation and upgrading of the sports industry of China in the new round of worlds＇ economic restructuring.

Research on the Development Path of Zigong Salt Culture and Creative Industry in the Era of Digital New Media

Salt culture is the main component of traditional culture in Zigong,Sichuan.With centuries of history,it has accumulated rich cultural connotations.At present,Zigong salt culture,as a precious traditional cultural wealth,has taken cultural and creative industries as a new carrier of communication in the rapid development of digital new media technology,giving full play to the resource advantages of its traditional culture.This article focuses on the study of the development path of Zigong salt cultural and creative industry in the new digital media era.Combining digital new media technology with cultural and creative industries,Zigong salt culture actively uses virtual technology to realize the innovative development of cultural and creative industries,promote the cultivation of cultural and creative brands based on digital new media technology.This article aims to give relevant strategies with reference value,so as to make corresponding contributions to the development path of Zigong salt culture in the future.

Development of Cultural and Creative Industries in China and Its Impacts on Urban Renovation

Emerging along with the economic restructuring and the increase of cultural demands after the reforms and opening-up in the late1970s,the cultural and creative industries have gone through rapid development in China driven by the reform on cultural system.Since the21stcentury,the development of cultural and creative industries has further become one of China’s national policies of industrial development,occupying a significant position in the national economy.Starting by clarifying various definitions on the conception of cultural and creative industry,this paper outlines the process of cultural and creative industry development in China since the reforms and opening-up,summarizes its development trends in the past decade and its contributions to the socio-economic development,and analyzes its potential influences on the urban renovation of certain kinds of areas,in particular the historic neighborhoods in regeneration,the industrial areas in redevelopment,and the peripheral urban villages in transformation.

Beijing:Government-Led Development of Cultural and Creative Industrial Clusters

The development of creative cities in China currently shows strong government-led characteristics.Therefore,taking Beijing as an example,this paper discusses the government-led development model of cultural and creative industrial clusters.By analyzing the cultural and creative resources in Beijing,it explores the approaches initiated by the Municipal Government to promote cultural and creative industrial clusters.Based on the exploration of the industrial structure and spatial distribution of such clusters,this paper points out their role in urban renewal,industrial heritage utilization,New Countryside Construction,industrial park development,etc.,and further proposes measures for their future improvement.

Reflections on Economic and Cultural Driving Factors for the Development of Creative Industry:A Book Review on Creative Cities in Practice:European and Asian Perspectives

Creative Cities in Practice:European and Asian Perspectives Authors:Yan TANG,Klaus R.Kunzmann Year:2013Publisher:Tsinghua University Press ISBN:9787302325192(281 pages,in Chinese)The book,titled Creative Cities in Practice:European and Asian Perspectives,by Dr.Yan TANG and Prof.Klaus R.Kunzmann,is an outstanding piece of work introducing creative industry and creative cities in a fairly comprehensive and

Creative Chinese Countryside? Township-Village Enterprises as Incubators

Since the turn of the century,creative industries have displayed considerable power in transforming the social and economic landscapes of most global metropolises,including such Chinese mega-cities as Beijing and Shanghai.However,the story of creative industries does not end there.Recent studies have focused on the role of creative sector in the countryside.It has been argued that the creative sector can effectively contribute to diver­sifying socio-economic development in rural areas by increasing employment,enhancing the quality of life,and promoting social inclusion and community development.With the aim to chart new paths for China’s rural revitalisa­tion and address the country’s‘three rural issues’(i.e.agriculture,rural areas and farmers),this paper examines the potentials and challenges to developing the creative sector in rural China.It first reviews the academic debate about expanding the development of creative industries from urban to rural areas.Drawing on the research and classifica­tion of creative industries in rural Western Ireland,this study identifies industries characterised by‘content creation and production’and‘creative design services’,which would have potential in rural China.The major impediments to and crucial factors for developing rural creative industries in China are investigated and appraised within the frame­work of‘creative people,creative place,and creative support’.After analysing emerging practices in Jiangsu Province,this paper highlights the potential of abandoned industrial complexes in rural parts of China’s coastal regions,which can act as incubators for creative industries.Those former manufacturing plants are the remains of township-village enterprises(TVEs),which constituted part of China’s flagship policy for rural regeneration in the 1980s.Not only do they have special architectural attributes favourable for creative production,but also represent the socio-economic entity of the village collective and are the carriers of cultural meanings and memories.This paper concludes with a set of recommendations for both public and private sectors.It calls for a more proactive stance from governments to promote the creative sector in rural areas and revitalise rural economies and communities through the reuse or regeneration of former TVEs.

Hong Kong:Creative City Between East and West

The slogan 'One Country,Two Systems' guides the political,economic and cultural development of Hong Kong – one of the world's most important financial centers.However,the city is more than just a financial center and a tradehub.The city also has a strong civil society,and the members of the civil society have much interest in culture and cultural identity.The city aims to strengthen its position as a prominent center of higher education in Asia.Therefore,cultural facilities,infrastructure,festivals(such as the Hong Kong Film Festival) and culturerelated fairs,as well as cultural and creative industries,are high on the political agenda,dedicated to promoting Hong Kong to be a cultural center in Asia.In recent years,a number of studies have been commissioned to explore the potential of cultural and creative industries under the urban economy.The findings suggest that cultural and creative industries are one of the economic development fields that the Hong Kong Special Administrative Region(HKSAR) Government should support and promote in the future.A design center and agency,called Cyberport,has been established to create institutions that can support the evolution of cultural and creative industries.In addition,the Hong Kong Special Administrative Regional Government of China decided in 2008 to develop a prime location in the middle of the city into a cultural district.The West Kowloon Cultural District will position the city on the cultural map of Asia.

Taipei:A Creative City Based on Innovation and Traditional Culture

Taipei is a city full of oriental traditional culture.Different from other Chinese cities,Taipei has a very specific urban fabric and development context that provides excellent conditions for the development of cultural and creative industries(CCIs).Since 2011,Taipei City Government has set up 11 creative quarters that have demonstrated the unique features and lifestyles of Creative Taipei.In this paper,the authors introduce Creative Taipei in 4 parts:examining the CCIs conditions of Taipei,identifying strengths of Taipei’s CCIs,understanding governance strategies and policies,and analyzing creative city governance through case studies.Looking into the future of Creative Taipei,this paper concludes that the clear leading policies,the attractive investment environment for private investors,and the cross-boundary integration are three dimensions to further strengthen the power of CCIs in Taipei.