On the basis of analyzing defi nitions and signifi cance of cultural soft power, signifi cant value of brand culture marketing of Chinese tourism destinations was clarified. Basic contents of cultural soft power-based...On the basis of analyzing defi nitions and signifi cance of cultural soft power, signifi cant value of brand culture marketing of Chinese tourism destinations was clarified. Basic contents of cultural soft power-based brand culture marketing of tourism destinations were explored from two perspectives: resource characteristics and marketing strategies of brand culture of tourism destinations.展开更多
As a form of urban culture,urban reading plays an important role in the improvement of the citizens’quality,urban quality,and urban spirit.In the new era,there are imbalances in the supply and demand,content construc...As a form of urban culture,urban reading plays an important role in the improvement of the citizens’quality,urban quality,and urban spirit.In the new era,there are imbalances in the supply and demand,content construction,regional structure,and ecological structure of urban reading.It is necessary to analyze and grasp its development trend,optimize the development path of urban reading,and promote the improvement of urban cultural soft power.展开更多
基金Sponsored by Key Projects of National Social Sciences Fund(12&ZD024)"985-III"Overall Promotion of Social Science Research Program of Fudan University(2012SHKXYB002)National Natural Science Fund(71373054,71073029)
文摘On the basis of analyzing defi nitions and signifi cance of cultural soft power, signifi cant value of brand culture marketing of Chinese tourism destinations was clarified. Basic contents of cultural soft power-based brand culture marketing of tourism destinations were explored from two perspectives: resource characteristics and marketing strategies of brand culture of tourism destinations.
基金This study was supported by the Humanities and Social Sciences Project of Chongqing Education Commission(Item Number:21SKSZ092).
文摘As a form of urban culture,urban reading plays an important role in the improvement of the citizens’quality,urban quality,and urban spirit.In the new era,there are imbalances in the supply and demand,content construction,regional structure,and ecological structure of urban reading.It is necessary to analyze and grasp its development trend,optimize the development path of urban reading,and promote the improvement of urban cultural soft power.
