Theoretical Research and Practical Application of the Rural Cultural Enhancement by Creative Designs Under Rural Vitalization-A Case Study of Shanxi Province

To revive the nation,the rural area must be revitalized.Every regional cultural and creative industry has its own development path and practical mode.From the perspective of rural revitalization,this paper conducts research on the development model of cultural and creative design,and analyzes the significance of the integration of creative design with rural regional culture.Based on the current situation of rural cultural and creative development in Shanxi Province,this study proposes to form a brand communication chain through the integration between cultural design and rural culture,and the establishment of cultural and creative brands,furthermore,to establish trending topics through multiple channels.Finally,the important practical significance of cultural and creative design in promoting rural economic development and enhancing rural culture value is discussed in this design strategy,so as to actively help the new journey of rural revitalization.

Integrating Salt Culture into Rural Revitalization: Planning and Design of a Thematic Creative Agricultural Garden in Jintan, Jiangsu, China

This research establishes a strategic framework for developing a salt culture-themed agricultural garden in Jintan,Jiangsu to boost rural vibrancy and cultural tourism while honoring local salt heritage.It employs the Analytic Hierarchy Process(AHP)for a data-driven and structured approach to evaluate the sustainability and cultural significance of agricultural initiatives.This framework ensures a balanced blend of agriculture,culture,and tourism to foster a sustainable and culturally rich experience.The study highlights the value of structured methodologies in planning culturally impactful agricultural projects.

Research on Narrative Design of Creative Products Based on Regional Cultural Elements

The research explored the ways and means of narrative design in which regional cultural elements are integrated into cultural and creative products.It also researched a new way of thinking and methods of creative product design based on regional cultural elements in order to satisfy consumers’emotional and cultural experiences.Narrative theory takes the perspective of narrative expression in the design of cultural and creative products.The regional cultural elements were used for better interactive communication with consumers in the form of cultural and creative products.In the narrative of cultural and creative product design,intervening in the development of regional cultural and creative design from the perspective of narratology can better exert and create the cultural value of the region itself,with cultural and creative products playing an important role in“local cultural stories.”This research adopted a qualitative approach and provided ideas and guidance for the narrative design and expression of regional cultural elements in creative products through comparative analysis of case studies.The research highlighted the role of narrative design in creating multi-layered experiences,weaving regional cultural stories into products,and the importance of deep understanding and effective use of regional cultural elements in design.

Design Strategies of Cultural and Creative Products Based on Regional Culture

Based on the characteristics of regional culture,the application strategies of regional cultural elements in the design of cultural and creative products were analyzed.The aim is to effectively combine cultural and creative design with regional cultural elements to provide contemporary life with regional cultural and creative products,better serve modern needs,and enhance public awareness in the form of aesthetics.Firstly,the research status of regional culture and cultural and creative product design was summarized,and then the relationship between regional culture and product design was discussed from the aspects of appearance,material and craftsmanship.Afterwards,the value of regional cultural and creative product design was proposed,and the general strategies of regional cultural and creative products were further sorted out to make people feel the pleasure brought by the deep and strong regional culture.

Research on Design Methods of Poetry City Cultural and Creative Products Based on Regional Culture

By studying the design status of cultural and creative products based on regional culture,the design principles that should be followed in the design of cultural and creative products based on regional culture are summarized.From the perspective of user experience and emotional cognition,the innovative design of poetry city cultural and creative products is carried out,which will accelerate the wide spread of traditional regional culture in Ma’anshan,promote the regional cultural,economic and social development of Ma’anshan,arouse the public’s correct cognition and common love for urban culture of Ma’anshan,and provide technical reference and improvement methods for the design and creation of more cultural and creative art products inheriting and developing traditional regional culture with city features.

The Enlightenment and Impact of Western Culture in Brand Design on the Cultural and Creative Industry

As one of the important aspects of cultural life,brand has obvious cultural attributes.As an important branch of the cultural and creative industry,brand design is not only the concrete expression of human wisdom,but also a product in the process of continuous cultural development,which can positively interpret human’s innovative spirit and innovative concept.Therefore,a systematic study on the effective use of western culture in brand design and a detailed analysis on the impact as well as enlightenment of the use of western culture in brand design on the cultural and creative industry are carried out,so as to lay a solid foundation for the improvement of the cultural innovation level in the field of brand design and the all-round development of cultural and creative industry in China.

Analysis of the Design and Development Path of the Cultural and Creative Derivatives of Marquis of Haihun Site

This paper firstly analyzes the culture of Marquis of Haihun site and explores the cultural and creative derivatives,followed by the value of these cultural and creative derivatives of Marquis of Haihun site and the design and development path of the cultural and creative derivatives of Marquis of Haihun site for the reference of relevant scholars.

Refinement and Drawing Lessons from Traditional Chinese Cultural Elements for Cultural and Creative Product Design

Chinese culture has been continuously developing for 5000 years of historical development.Its traditional culture has had an impact on social development,and this traditional culture is rooted in the development of the society.The traditional Chinese culture also has certain significance for the design of modem cultural and creative works,which does not only inject vitality for cultural and creative products,but it also enhances the artistry of cultural and creative products.Therefore,based on this,this paper expounds the concept of traditional Chinese culture with cultural and creative products,analyzes the value of traditional culture in cultural and creative products,and explores how to refine and draw lessons from traditional Chinese cultural elements in the process of cultural and creative product design.

Application of Fuyang Paper Cutting Art in Cultural and Creative Design from the Perspective of Rural Revitalization

The application significance of Fuyang paper cutting art in cultural and creative design from the perspective of rural revitalization was discussed,and the implementation principles and specific practices of applying the elements and techniques of Fuyang traditional paper cutting art in cultural and creative products with local features were analyzed to provide reference for rural revitalization and development of cultural industry.

基于Hofstede文化维度理论的满洲里文创产品设计研究

运用Hofstede文化维度理论对本地区多元文化进行差异和认同分析,获取其价值特征、行为特征和产品取向的差异与共性,依据文化共性寻求最终的产品定性。文章围绕产品定性,运用模型筛选典型文化元素以及对应的设计要素,运用跨文化包容性设计方法展开具体的设计实践,构建了混合文化、跨文化设计的基本路径,探索了多元混合文化文创产品设计的可能,提升了满洲里地区文创产品的品质,丰富了文创产品的类型。

用户体验视角下的文创产品互动设计研究

目的 基于用户体验视角探究文创产品的设计,尤其是探索文创产品的互动性设计策略,以优化文创设计,创造能更符合用户需求、更好地满足用户体验的产品。方法 采用文献资料法对当前用户体验视角下的文创产品研究现状展开研究,并采用案例法进一步了解基于用户体验的文创设计成功案例,为设计提供参考。结论 用户体验包括感官体验、行为体验、情感体验、思考体验和关联体验,文创产品设计应该关注用户体验,设计符合用户需求的、具有互动性的文创产品。

莫高窟壁画文创产品转喻设计方法研究

立足当下国内各区域文旅发展需求,构建文创产品转喻设计创新方法,促进多样化设计方案生成,并满足消费者对文创产品的深度文化体验和情感共鸣需求。通过内涵外延传承说的类层级结构的建立,挖掘、构建文化目的域内涵项与外延项两者间的传承关系;通过转喻映射三层级的建立,得出产品源域的多个映射结果,最终产生多样化的设计方案,并应用于莫高窟文创产品设计实践中。在转喻认知相邻逻辑视角下建立的“用户”“文化”“文创产品”多路径认知关联,为用户深度认知莫高窟文化提供了新的思路与方法。

能指与所指在革命历史建筑文创中的设计研究

革命历史建筑是我国特殊的历史文化,蕴含特殊情感镌刻其中,是建筑技术与革命文化的体现。革命历史建筑文化面临“内涵弱化、同质化严重”等困境。因此,旨在运用能指与所指符号的设计理论与方法。将地域文化、传统手工艺与革命历史建筑融合设计,纵深内涵探索,扩宽传承路径。首先,分析能指与所指在革命历史建筑旅游类文创产品属性中的物质层与精神层价值;其次,提出能指与所指在革命历史建筑旅游类文创产品设计创新探索过程:其从能指符号的外放呈现、所指符号的内核挖掘总结创新;最后,进行黑龙江革命历史建筑元素具体的设计实践。验证上述创新设计思路的可行性与有效性,可为其他革命历史建筑旅游类文创产品提供参考。

基于层次分析法的崂山旅游文创设计

基于层次分析法,建立一种旅游文创产品设计流程,并将崂山旅游文化融入文创产品的设计中,发挥崂山当地文化特色,深入挖掘崂山旅游文化内涵,为旅游文创产品设计提供多元化设计思路。首先,从线上线下两方面调研崂山旅游文化,构建文化筛选评价模型并以此为参考,筛选合适的崂山旅游文化要素,然后将筛选出的文化要素用因子提取的方法进行图案提炼,并将其运用到文创产品的设计中,最后,运用模糊综合评价法对设计出的方案进行评价。建立旅游文创设计流程,完成崂山旅游文创产品设计。在崂山旅游文创产品设计中,通过运用AHP层次分析法,初步构建满足旅游文创开发的设计需要;能够更加客观完善地选取崂山道教旅游文化元素,结合当地文旅特色完成文创产品的创作,力求传播当地文化特色,是文旅产品设计的新思路。

原生文化视角下早期云冈石窟雕塑造型与体育身体文化的互动研究

文章以原生文化视角为切入点,从人类学、考古学和艺术史学的角度出发,通过对云冈石窟雕塑的解析及文献资料的整理,系统地剖析了这些雕塑的特征和意义,从早期云冈石窟雕塑造型体现的北魏时期体育身体运动的文化表征找出相应规律,挖掘云冈早期雕塑造型背后身体文化成因与特征,发现这些雕塑在形态上与体育运动有着密切关联,其中不乏舞蹈、武术等身体表现形式。

形状文法审美下的七曲山文昌文化之纹样衍生设计研究

目的为促进七曲山景区文昌文化和景区自然资源的可持续性发展,提高景区文化宣传价值和经济价值,建立景区文化自信,提出一种基于形状文法的纹样衍生设计方案。该方案既包含形状文法的秩序之美,又融合景区的自然特征,可与景区相关产品设计进行有机融合,形成特色文创产品。方法筛选、整理、分析素材,形成感性词汇。结合文昌文化特征元素及关联传统纹样设计图元因子,并运用用户感知评价、层次分析矩阵等进行图元因子排序。随后,运用形状文法设计纹样创新图案,以相关文创产品进行设计验证。结论纹样方案包含七曲山景区特征,拓展了形状文法审美外延,形成秩序与自由的对比之美。该方案可有机融合于景区文创产品设计中,从而有效宣传景区文化,提高旅游和经济价值。

基于Kano模型的中国非遗文创设计需求研究

目的 近年来,我国非物质文化遗产日益受到重视,探索中国非物质文化遗产的活态遗产传承路径和方法成为重要的研究领域。然而,目前设计师用于需求研究的工具和方法受到主观性的显著影响,因此使用定量方法来探索用户需求。方法 通过KJ法对初步访谈要素数据进行定性分析,并确定最终的一级和二级需求,使用Kano模型对分散的用户需求进行需求类型的运算和归纳。结论 形成非遗当代化的用户需求模型,并对其中各项进行了解释说明,通过需求模型的构建揭示了当代非遗文创的用户需求项和关系脉络,为非遗文创转化的设计实践过程提供一定的指导作用和借鉴价值。

基于地域文化的公共图书馆文创产品设计研究

针对当下公共图书馆文创产品发展中出现的对外特色不明、对内文化单一问题,研究其如何对外加深文化印象、对内丰富文化内涵,打造特色产品,从而推进文化传承。采用实地调研法、文献研究法和问卷调查法,考察公共图书馆文创产品实际情况、归纳公共图书馆文创产品研究文献内容和收集分析消费者对公共图书馆文创产品需求资料。提出“产品旅游化”“创意时代化”“内涵延伸化”3种设计方法。这3种设计方法可为地域文化的公共图书馆文创产品设计提供参考。

基于地域红色文化的遵义红色文创产品设计

本文在乡村振兴战略背景下,对遵义红色文创产品的设计思路进行分析,探索地域文化和红色文化的有机结合模式。开发本土红色文创产品对促进乡村产业文化、传承红色文化都有积极意义。文章针对目前遵义地区文创产品存在的问题,以乡村振兴战略为前提,地域文化和红色文化为核心,从设计思维、符号元素、体验方式等方面创新,进行遵义红色文创产品及包装设计,使其成为历史文化和产品情境的“桥梁”,探索符合时代契机的遵义地域红色文化的传播途径,寻求在乡村振兴背景下红色基因的活态传承。

中国结艺术在服饰家居产品中的应用探析

中国结具有浓郁的中国文化意蕴,将其融合于时尚服饰家居产品设计具有十分重要的现实意义。文章通过查阅历史文献与寻找中国结技艺传承人,在充分了解中国结类型与美好寓意基础上,通过基础结设计、组合结设计、造型设计、色彩设计、配饰设计、材料设计、综合设计等实践方法,设计制作出的服饰家居产品既具有时尚卖点又具有中华文化内涵。研究认为:1)将不同中国结类型经过多种设计方法的处理,巧妙地融入到服饰家居产品设计中,可以形成时尚前卫的中国风产品,还能提升中国结的文化美誉度。2)中国结融入服饰家居的设计是具有生命力的传承,是中国结文化保护的最好举措。对中国结技艺融入市场化的探索,旨在带动相关同仁关注中国结技艺,为中国结手工技艺在现代产品设计领域中开辟了新思路。