Study on the Promoting Role of Animating Zhuang Non-Heritage Folktales in the Ethnic Culture Industry

This study aims to explore the role of animating Zhuang non-heritage folktales in promoting the national culture industry.Using literature research,case studies,and comparative research methods,the positive impacts are analyzed in depth across four dimensions:cultural value inheritance,market demand,dissemination channels,and industrial innovation.The results show that animating Zhuang non-heritage folktales can help inherit national culture,meet market demand,broaden communication channels,and promote industrial innovation.Finally,this paper proposes corresponding policy suggestions and implementation paths to provide references for the sustainable development of the ethnic culture industry.

Routes Choice of Urban Agriculture,Ecotourism and Cultural Innovation Industry Fusion

The fusion of urban agriculture, ecotourism and cultural innovation industry has been a necessary way for industry updating, value increase and income im- provement of farmers in suburbs. The methods available of the fusion are as fol- lows： corporation development and operation, led by government with an integrated plan; corporation management and development under guidance of market with sup- port from government; collective development under guidance of market and policies; individual development and operation with the model of ＂villagers participation de- pending on infrastructure provided by government＂. The four routes enjoy exclusive advantages and characters. Hence, different villages and towns should adopt the most suitable one according to local conditions for further development and management.

Construction of a Multi-Level Strategic System for Cultivating Cultural Industry Management Talents in Colleges and Universities

Through SWOT(strengths,weaknesses,opportunities,and threats)and PEST(political,economic,social,and technological)analysis,this study discusses the construction of a multi-level strategic system for the cultivation of cultural industry management talents in colleges and universities.First of all,based on SWOT analysis,it is found that colleges and universities have rich educational resources and policy support,but they face challenges such as insufficient practical teaching and intensified international competition.External opportunities come from the rapid development of the cultivation of cultural industry management talents and policy promotion,while threats come from global market competition and talent flow.Secondly,PEST analysis reveals the key factors in the macro-environment:at the political level,the state vigorously supports the cultivation of cultural industry management talents;at the economic level,the market demand for cultural industries is strong;at the social level,the public cultural consumption is upgraded;at the technological level,digital transformation promotes industry innovation.On this basis,this paper puts forward a multi-level strategic system covering theoretical education,practical skill improvement,interdisciplinary integration,and international vision training.The system aims to solve the problems existing in talent training in colleges and universities and cultivate high-quality cultural industry management talents with theoretical knowledge,practical skills,and global vision,so as to adapt to the increasingly complex and diversified cultural industry management talents market demand and promote the long-term development of the industry.

On the Development of the Culture Industry of China under the Western Popular Cultural Criticism Horizon

Among the schools researching the Western popular cultural theories,the most influential are the Frankfurt School and the Birm ingham School. They have disputed whether the popular culture is the disaster or the blessedness for human beings and whether the popular culture is ideological or not,exploring the economic benefit and the social benefit of the popular culture,which provides enlightenment for the developm ent of the cultural industry of China. Firstly,we shall develop the cultural industry to satisfy the growing demand of the people for cultural products; secondly,with the development of the cultural industry,we shall balance the social benefit and economic benefit; finally,the socialist core value system is the necessity for the development of the cultural industry.

The Enlightenment and Impact of Western Culture in Brand Design on the Cultural and Creative Industry

As one of the important aspects of cultural life,brand has obvious cultural attributes.As an important branch of the cultural and creative industry,brand design is not only the concrete expression of human wisdom,but also a product in the process of continuous cultural development,which can positively interpret human’s innovative spirit and innovative concept.Therefore,a systematic study on the effective use of western culture in brand design and a detailed analysis on the impact as well as enlightenment of the use of western culture in brand design on the cultural and creative industry are carried out,so as to lay a solid foundation for the improvement of the cultural innovation level in the field of brand design and the all-round development of cultural and creative industry in China.

Culture Industry:从批判性术语到新经济符号的概念演变

作为Mass Culture(晚期资本主义社会中的大众文化)的替代性语词,主要由阿多诺发明的Culture Industry,是一个说明Mass Culture工业化生产机制并揭示其文化统治实质的批判性概念。该术语在改革开放初传入中国并译作"文化工业",其批判性意涵在上世纪九十年代中期曾一度高扬。但随着学术与实践因素的双重解构,"文化工业"逐渐被作为新经济概念的"文化产业"(Culture Industries)所替代。这一概念演绎,固然有助于文化产业的大发展,但文化批判意识的日益弱化,乃至缺失,客观上助长了文化产业领域中急功近利、一哄而上的"大跃进"局面。加快发展文化产业,需要重新确立文化批判的基础性位置,建立中国的文化批判理论,形成宽容风气。

Theodor W.Adorno's Culture Industry Theory

As one of the central figures in the Frankfurt school.Theodor W.Adorno thinks the rise of culture industry is resulting from increased rationalization and standardization within the society.The culture industry is an entertainment industry system which copies and delivers the commercialized noncreative culture product on a large scale through modern science and technology.And it may deceive,enslave and rein the people through the entertainment products,and cause several negative impacts on the mass culture.

Cultured meat in western media: The disproportionate coverage of vegetarian reactions, demographic realities, and implications for cultured meat marketing

This paper examines the media coverage of the 2013 London cultured meat tasting event, particularly in the United States, Canada, and the United Kingdom. Using major news outlets, prominent magazines covering food and science issues, and advocacy websites concerning meat consumption, the paper characterizes the overall emphases of the coverage, the tenor of the coverage, and compares the media portrayal of the important issues to the demographic and psychological realities of the actual consumer market into which cultured meat will compete. In particular, the paper argues that Western media gives a distorted picture of what obstacles are in the path of cultured meat acceptance, especially by overemphasizing and overrepresenting the importance of the reception of cultured meat among vegetarians. Promoters of cultured meat should recognize the skewed impression that this media coverage provides and pay attention to the demographic data that suggests strict vegetarians are a demographically negligible group. Resources for promoting cultured meat should focus on the empirical demographics of the consumer market and the empirical psychology of mainstream consumers.

Research on the correlation between regional economic growth and culture industry of our nation

For a nation, culture is not only the promotion and enhancement to the national spirit and the realm of life, but also an essential content and indispensable support force to achieve economic development, it is the important cause and prominent of the overall strength and the main carrier and specific embodiment of a nation＇s ＂soft power＂, besides, it also represents the degree of civilization, level of development and height of this nation. Culture and cultural industry endow with the modern culture with new meaning, it requires that at the time we achieve the prosperity and development of culture, we must actively explore and operate a scientific mechanism which is most able to release the energy of the culture and play cultural efficiency, and then develop the industrial pathway of the cultural. Cultural industry is a little different from the general industry. This causes the special natm-e of the cultural industry which is different from other industries. Different water and soil raised different people, inheriting national culture and developing cultural industry can be described as the unity of the three ones.

A Study on the Integration of Culture Industry and Tourism Industry--A Case Study of Yancheng City in Jiangsu Province

On the basis of the domestic and foreign research results,combined with the reality of Yancheng,this paper puts forward that spatial layout is the key,the development of tourist product is the crux,the brand image is the core,and regional cooperation is the main way of development.

Research on Mechanism and Promotion Path of Culture and Tourism Industry Integration in Tai'an City

Based on in-depth analysis of dynamic mechanism of industry integration under the background of industry integration,as well as current situation and existing problems of integrated development of culture and tourism industry in Tai’an City,the paper puts forward the selection path and policy guarantee for the integrated development of culture and tourism industry in Tai’an City following the theory of industry integration and dynamic mechanism,which is of important policy guiding significance for promoting the coordinated development of culture and tourism industry in Tai’an City.

Impact of Safety-Maintenance Practices on the Overall Performance of an Industry

The study aims to evaluate how safety-maintenance practices affect the mechanical engineering industry’s overall performance in Ghana. The study used a descriptive survey design technique to ascertain the type of maintenance engineering that was practiced in Ghanaian mechanical engineering workshops at the time of the study. In the mechanical engineering workshops, respondents provided both qualitative and quantitative data using a variety of data collecting instruments, with the quantitative approach being more common. The study employed Kumasi, Tamale, and Accra’s mechanical engineering workshops as a case study. The number of mechanical engineering workshop enterprises that made up the sample size for the questionnaire administration was sixty (60), chosen at random from the AGI membership registry. Primary data was gathered using interview guides and questionnaires. To analyse the data, descriptive statistics were employed. According to the study’s findings, mechanical engineering companies combined different maintenance techniques in order to best fit their organisational culture and equipment. Preventive shut-down, with a mean score of 4.78 and RII = 0.98, placing first (1st) in the Likert rating order, is the most frequently used maintenance system by respondents. The maintenance procedures employed by mechanical engineering organisations were influenced not only by their equipment and organisational culture but also by other factors such as cost, personnel expertise and external partnerships.

Analysis of the Problems and Countermeasures on the Development of Yanbian Culture Industry

With the rapid development of the global economic tide,the economic development has entered a new stage.The traditional pattern of economic development gradually farewell to history and the cultural industry is striding forward in a brand-new posture into the public's view.Culture is the soul of a nation;it brings not only a gift of value,but also a new economic growth point.Whether this economic turning point can be grasped or not is crucial to the development of the regional economy.This paper will make a brief summary of the cultural development and cultural industry in Yanbian,which hoping to find out the problems and provide some constructive suggestions for the long-term development of the cultural industry.

The Impact of the Integration of Culture and Tourism Industry on the Upgrading of Tourism Industry Performance

Based on the provincial data of tourism and cultural industries from 2009 to 2019,this paper studies the impact of the integration of culture and tourism on the economic benefits of regional tourism in China.The results show that:①The integration level of the two industries is generally low in all provinces and regions,and the regional differences are obvious.The integration degree of the central and eastern regions is generally higher than that of the western regions.②The integration degree of culture and tourism has a significant positive impact on the economic benefits of regional tourism.The influence on the central and eastern regions is greater than that on the western regions.③The level of informatization has a positive moderating effect on the economic benefits of regional tourism caused by the integration of culture and tourism.④Government intervention has a negative moderating effect on the economic benefits of tourism.In addition,the level of regional economic development,accessibility and tourism resource endowment are also significant factors affecting the economic benefits of regional tourism.The results show that promoting the deep integration of culture and tourism,promoting the informatization of tourism and moderate government intervention in the industry are conducive to improving the economic benefits of regional tourism.

Wal-Mart's Corporate Culture and the Suggestions for China's Retailing Industry in Culture-Building

With sales at a quarter of a trillion and over 1.3 million employees,Wal-Mart has been the biggest retailing success ever before.A lot of Wal-Mart’s success was attributed to the strong and pervasive culture at the company.China’s retailing industry should really learn something about corporate culture-building from this excellent enterprise,so that one day it would become a strong competitor both home and abroad in retailing industry.

Studies on the Belt and Road Initiative and the China—Mongolia—Russia Culture Industry Corridor

Culture is the concentrated reflection of national spirit and civilization, and is an important part of foreign exchanges since ancient times. Under the guidance of the Belt and Road Initiative, with the goal of reviving the Prairie Silk Road and Culture Industry Corridor suited to the China-Mongolia-Russia Economic Corridor, in accordance with the requirements in the China, Mongolia and Russia Tripartite Cooperation Medium-term Road Map approved by the three countries, government organs, enterprises and social organizations should make appropriate plans to develop cultural tourism in advance, highlight its characteristics, build the brand, build investment and financing platforms, new media platforms and carry out large-project-driving strategies, so that the value of cultural resources along the Prairie Silk Road can be fully tapped and resources can be integrated for industrial and economic advantages. The interconnection of China's Belt and Road Initiative, Mongolia's Prairie Road and Russia's Eurasian Economic Union will help establish closer cooperation between the three countries and form an arena of culture competition in Northeast Asia. This is of great practical significance and has promising prospects.

Corporate Social Responsibility and Corporate Financial Performance -Empirical Research of Chinese Culture, Sports and Entertainment industry

Since 2006, the public corporations in China are required to include its social responsibilities in its annual report by company law. Corporations’ business activities should not only focus on maximizing its economic profit but also serve the society. With the awareness of the importance of social responsibility, there are an increasing number of public corporations in China to undertake more charitable activities or employee training activities. There have been a lot of academic researches investigating the relationship between corporate social responsibilities and corporate financial performance. However, the results are inconsistent and vary according to different industries. This study chose Chinese culture, sports and entertainment industry as a sample to test the relationship between CSR and corporate financial performance. Four financial ratios were used to test whether the caproate’s reasonability to government, employee, investors and society has significant impact on its financial performance. The empirical results show that apart from the responsibility to employees which is negatively influence the corporate financial performance the other three factors are found not significantly influence corporate financial performance.

Research on the Development Path of Zigong Salt Culture and Creative Industry in the Era of Digital New Media

Salt culture is the main component of traditional culture in Zigong,Sichuan.With centuries of history,it has accumulated rich cultural connotations.At present,Zigong salt culture,as a precious traditional cultural wealth,has taken cultural and creative industries as a new carrier of communication in the rapid development of digital new media technology,giving full play to the resource advantages of its traditional culture.This article focuses on the study of the development path of Zigong salt cultural and creative industry in the new digital media era.Combining digital new media technology with cultural and creative industries,Zigong salt culture actively uses virtual technology to realize the innovative development of cultural and creative industries,promote the cultivation of cultural and creative brands based on digital new media technology.This article aims to give relevant strategies with reference value,so as to make corresponding contributions to the development path of Zigong salt culture in the future.

A Study on the Belt and Road Initiative and the Promotion of International Competitiveness of China's Culture Industry

China's pioneering the Belt and Road initiative not only provides a broad space for China's culture industry to enhance international competitiveness, but also puts forward a major project. It includes: optimize and integrate strategic resources through connectivity, cultivate export-oriented cultural enterprises to promote the main body of the industry, optimize the structure of cultural trade by expanding cultural services exports, and build win-win cooperation networks through the connections between Silk Road Cities. This will both contribute to the global distribution and resource allocation of China's culture industry, and benefit the construction of mutually beneficial and cooperative international culture industry communities, so the countries and people of the Belt and Road regions can share their cultural wealth.

The Influences of Chinese Culture on KFC＇ s Marketing Strategy

Kentucky Fried Chicken has been one of the most international brands in urban China since it opened its first Western-style quick service restaurant in Beijing China in 1987. As the present largest fried chicken restaurant company in the world, KFC regards China as the most promising market and succeeds in its localization strategies in the big China market. The biggest success of KFC in China is not only the outcome of KFC persistent tenets ＂quality, service and cleanliness＂ but also the achievements of its perception of cross-cultural marketing and its understanding of Chinese culture. This essay aims to investigate the process of KFC entry into China＇ s market, analyze its particular localization marketing strategies towards China, illustrate Chinese culture which have effect on KFC marketing strategy, and discuss the relevant issues and problems, in order to figure out the disadvantages of KFC marketing strategy and provide some instructive suggestion.