China,as a beautiful country with her long history and splendid culture,attracts so many tourists from different countries. Meanwhile,her various geography conditions and abundant propagation resources are also specta...China,as a beautiful country with her long history and splendid culture,attracts so many tourists from different countries. Meanwhile,her various geography conditions and abundant propagation resources are also spectacular. China is a big touristy country. However,as the necessary component of China's tourism,the translation can't follow the step of the development of China's tourism. Sometimes,there are even some problems and mistakes in the translation of China's tourism. So,here author wants to have a discussion about the translation in China's tourism.展开更多
Although on the surface translation deals with language,it actually deals with cultures due to the special relationship between language and culture.As a result,cultural elements play an important role in the translat...Although on the surface translation deals with language,it actually deals with cultures due to the special relationship between language and culture.As a result,cultural elements play an important role in the translation of tourist materials.The paper starts with the features of tourist materials and presents three major translation strategies on dealing with different kinds of tourist materials.展开更多
Chinese scholar Qiu Maoru points out that the aim of translation is,partly,to establish cultural equivalence between the source text and the target text.He also argues that whether or how to establish cultural equival...Chinese scholar Qiu Maoru points out that the aim of translation is,partly,to establish cultural equivalence between the source text and the target text.He also argues that whether or how to establish cultural equivalence depends on the following four factors:1) the type of source text;2) the significance of cultural flavor in the source text;3) the purpose of translation;4) the type of readers of the target text.This theory provides a good perspective for the C-E translation of cultural information in Tourist Publicity Materials.Under the guidance of this theory,this paper attempts to explore the methods of establishing cultural equivalence in translation of Tourist Publicity Materials.展开更多
China's booming tourism industry has aroused great demand to communicate with people of different cultural backgrounds.Therefore,the translated version of tourism promotional texts has become an increasingly impor...China's booming tourism industry has aroused great demand to communicate with people of different cultural backgrounds.Therefore,the translated version of tourism promotional texts has become an increasingly important medium for the outside world to know China's tourism resources.This paper analyzes the differences in culture and proposing strategies on translation,and the author hopes that this article can help to resolve the cultural conflicts,cultural prejudice and communicational obstacles so as to promote the communication among different cultures.展开更多
Tourism has become a hot topic in people' s daily life.In recent years,tourist industry in China has developed rapidly and has shown great business opportunities.Tourism English is the most widely used language in...Tourism has become a hot topic in people' s daily life.In recent years,tourist industry in China has developed rapidly and has shown great business opportunities.Tourism English is the most widely used language in the world.It bears the task to exchange eastern and western cultures to the tourists from all around the world.Because tourism translation is a kind of cross-cul tural communication,tourism material is a main channel to introduce China.The quality of the translation will directly affect the development of our tourist industry and the process of the globalization of tourism.展开更多
In order to make foreign tourists familiar with China's scenic spots, it is necessary that tourist publicity materials are properly translated. Cultural dimension, as one of the three key dimensions of eco-transla...In order to make foreign tourists familiar with China's scenic spots, it is necessary that tourist publicity materials are properly translated. Cultural dimension, as one of the three key dimensions of eco-translatology, plays a very important role in translating. With its basis on cultural dimension of eco- translatology, this paper aims to present transformation techniques of parataxis and hypotaxis between Chinese and English. It is suggested that, with the cultural dimensional transformation techniques of parataxis and hypotaxis, translators should exert their subjectivity and creativity to achieve in maximizing the degree of holistic adaptation and selection for achieving successful translations.展开更多
文摘China,as a beautiful country with her long history and splendid culture,attracts so many tourists from different countries. Meanwhile,her various geography conditions and abundant propagation resources are also spectacular. China is a big touristy country. However,as the necessary component of China's tourism,the translation can't follow the step of the development of China's tourism. Sometimes,there are even some problems and mistakes in the translation of China's tourism. So,here author wants to have a discussion about the translation in China's tourism.
文摘Although on the surface translation deals with language,it actually deals with cultures due to the special relationship between language and culture.As a result,cultural elements play an important role in the translation of tourist materials.The paper starts with the features of tourist materials and presents three major translation strategies on dealing with different kinds of tourist materials.
文摘Chinese scholar Qiu Maoru points out that the aim of translation is,partly,to establish cultural equivalence between the source text and the target text.He also argues that whether or how to establish cultural equivalence depends on the following four factors:1) the type of source text;2) the significance of cultural flavor in the source text;3) the purpose of translation;4) the type of readers of the target text.This theory provides a good perspective for the C-E translation of cultural information in Tourist Publicity Materials.Under the guidance of this theory,this paper attempts to explore the methods of establishing cultural equivalence in translation of Tourist Publicity Materials.
文摘China's booming tourism industry has aroused great demand to communicate with people of different cultural backgrounds.Therefore,the translated version of tourism promotional texts has become an increasingly important medium for the outside world to know China's tourism resources.This paper analyzes the differences in culture and proposing strategies on translation,and the author hopes that this article can help to resolve the cultural conflicts,cultural prejudice and communicational obstacles so as to promote the communication among different cultures.
文摘Tourism has become a hot topic in people' s daily life.In recent years,tourist industry in China has developed rapidly and has shown great business opportunities.Tourism English is the most widely used language in the world.It bears the task to exchange eastern and western cultures to the tourists from all around the world.Because tourism translation is a kind of cross-cul tural communication,tourism material is a main channel to introduce China.The quality of the translation will directly affect the development of our tourist industry and the process of the globalization of tourism.
文摘In order to make foreign tourists familiar with China's scenic spots, it is necessary that tourist publicity materials are properly translated. Cultural dimension, as one of the three key dimensions of eco-translatology, plays a very important role in translating. With its basis on cultural dimension of eco- translatology, this paper aims to present transformation techniques of parataxis and hypotaxis between Chinese and English. It is suggested that, with the cultural dimensional transformation techniques of parataxis and hypotaxis, translators should exert their subjectivity and creativity to achieve in maximizing the degree of holistic adaptation and selection for achieving successful translations.
