Indonesia,particularly Bali,is a feasible destination to hold whether an international or national event conference,however its standard needs to improve,since it is below other countries.As the green meeting,several ...Indonesia,particularly Bali,is a feasible destination to hold whether an international or national event conference,however its standard needs to improve,since it is below other countries.As the green meeting,several conference events still are concerned in preserving the environment,and also reducing the negative environment implication.Thus,the service quality is very necessary to support the conference events.Generally,this study is to analyze the service quality,green meetings towards satisfaction,loyalty,and the development strategy of Bali as a center of sustainable conference events.This research uses a sequential explanatory model,which is a mixed method between quantitative and qualitative approach.Quantitative approach used SEM,and focus group discussion for the qualitity to obtain stake holders’opinion.SWOT was used to develop the strategies and QSPM to obtain the alternatives that are prioritized to the development center of event conference that has quality and green environment.This research was located in several places,such as Nusa Dua,Kuta,and Airport.展开更多
文摘Indonesia,particularly Bali,is a feasible destination to hold whether an international or national event conference,however its standard needs to improve,since it is below other countries.As the green meeting,several conference events still are concerned in preserving the environment,and also reducing the negative environment implication.Thus,the service quality is very necessary to support the conference events.Generally,this study is to analyze the service quality,green meetings towards satisfaction,loyalty,and the development strategy of Bali as a center of sustainable conference events.This research uses a sequential explanatory model,which is a mixed method between quantitative and qualitative approach.Quantitative approach used SEM,and focus group discussion for the qualitity to obtain stake holders’opinion.SWOT was used to develop the strategies and QSPM to obtain the alternatives that are prioritized to the development center of event conference that has quality and green environment.This research was located in several places,such as Nusa Dua,Kuta,and Airport.
