Approaches for Improvement of Competitiveness of Bama Rural Health-caring Tourism from the Deep Perspective of Tourism,China

After analysis of characteristics of Bama rural health-caring tourism,it had highlighted monopolisticness of longevity culture,diversity of tourist resources,and harmony between human and nature.The paper pointed out that,to accelerate new countryside construction of Bama rural health-caring tourism,it should realize nearby employment and increase farmers' income;complete construction of rural basic facilities;ameliorate rural sanitary condition and transform villagers' thought;promote adjustment of rural industrial structure;and establish protection mechanism of longevous people.After survey on development of Bama rural tourism,it concluded bottlenecks restricting Bama rural tourism development,which were that environment at longevity area had suffered pollution;that the development was disordered and lacked of management;and that basic facilities waited for improvement.On this basis,approaches for improvement of competitiveness of Bama health-caring tourism had been proposed.It emphasized that it should enhance protection of longevity tourist resources,build farmhouse inn demonstration base,implement admittance system,establish community health-care system,beneficial to realizing economic,social and ecological benefits,and further manifesting its exuberant vitality.

Rural Tourism, Shanxi Merchants’ Culture and New Rural Construction of Socialism

Rural tourism was a new form of tourism gradually emerging in China in recent years. It satisfied urban residents' pursuit of nature and had a promising market prospect. New rural construction of socialism was an important historical task in the process of economic and social development of China at present and in future period. New rural construction was the important basis of rural tourism development and meanwhile rural tourism development could promote new rural construction. Shanxi Merchant's Culture of Xi Village in Jinzhong City was a kind of excellent rural tourism resource. Developing rural tourism was one of the effective ways to promote new rural construction of socialism in Xi Village.

Impact of Characteristic Culture on the Optimization of Rural Tourism Industry

Based on current rural tourism development of China and its typical modes,this paper on the basis of studying significance and impact of characteristic culture on rural tourism proposes the concept of"integrating characteristic culture and rural tourism,elaborates significance of attractive force of folk cultures,expressive power of vernacular cultures,appeal of characteristic cultures for the optimization of rural tourism industry.

A research on the path of rural culture protection and tourism utilization using memetics

Through the review and reflection on the protection of rural culture,this paper thinks that there are many factors affecting the protection of rural culture,which need to be analyzed systematically.This paper takes the cultural meme theory as the basic theory of rural cultural protection and inheritance,and constructs a set of factors affecting the protection of rural culture from two aspects of external environment and group psychology.Based on 335 questionnaires of rural tourism destination residents in Jiangsu Province,this paper deeply analyzes the influence of rural cultural protection and its driving factors,and uses structural equation model to calculate.The empirical results show that the group psychological factors as an intermediate variable,physical environmental factors and social environmental factors significantly affect the group psychological factors,thus affecting the rural cultural protection.At the same time,the impact of cultural and tourism utilization factors on rural cultural protection is also significant.From the perspective of the main body of rural cultural protection,this paper explores the psychology of the main body of rural cultural protection,promotes the upgrading of rural tourism quality and efficiency while protecting rural culture,deepens theoretical research and strengthens practical application,which has important enlightenment significance for realizing the healthy inheritance of rural culture.On the other hand,this paper can provide reasonable suggestions for the governance and development of rural traditional tourism.

Rural Tourism Development Model of Rice Cultivation Terrace Culture Heritage in Chongyi

The development of rural tourism is one of important measures for the protection and inheritance of agricultural cultural heritage,while agricultural cultural heritage also becomes decisive factor of promoting rural tourism development.They complement each other and develop together.In this paper,Hakka terrace of Chongyi,Ganzhou City,Jiangxi Province is taken as the research object,and its cultural heritage is interpreted and classified.It could be roughly divided into four aspects:farming belief and cultural legend,processing techniques of agricultural by-products,traditional farming technology experience,traditional eco-agricultural system and landscape.Based on the four aspects,combining local current tourism resource use situation,four kinds of rural tourism development models based on rice cultivation terrace culture heritage are summarized.

Study on Landscape Design of Rural Tourism Based on Guilin Scenery Culture

For the local rural tourism landscape, Guilin scenery is a rare natural and cultural scenic resort. Interpretation of Guilin scenery culture could show beautiful and moving natural and cultural artistic charm. In this paper, landscape design measures of Guilin scenery are analyzed from the angle of rural tourism landscape design. Via advocated planning opinion, scientific construction case on rural tourism landscape design of Guilin scenery is proposed, and it is emphasized playing recommendation and presentation role of digital media art on tourism landscape of Guilin scenery.

Driving factors and innovation paths of rural tourism transformation and upgrading under the background of industrial integration:From the perspective of ecological integration of culture and tourism

This paper analyzes the interactive process of the integration of ecological agriculture and cultural tourism industry from the aspects of rural tourism products,technology and market,and points out that the integration of tourism products constitutes the basis of industrial integration;The integration of technology plays a role in the whole process of industrial integration development;Market level integration is the core goal of industrial integration development.Then,it explains the driving factors of the integrated development of the two industries from two aspects:the relevance of the two industries,the diversification of demand and the diversity of investment constitute the internal driving force of the integration of cultural tourism industry and ecological agriculture under the background of rural revitalization;Multiple factors,such as policy guidance,economic drive and technological innovation,together constitute the external driving force for the integration of cultural tourism industry and ecological agriculture under the background of rural revitalization.On this basis,it puts forward the path of the integrated development of innovative cultural tourism industry and ecological agriculture from six aspects:first,the government actively guides and constructs a perfect policy support system;Second,the development of industrial projects create basic conditions for industrial integration;Third,to strengthen publicity and promotion,strengthen industrial integration and form brand effect;Fourth,to encourage scientific and technological innovation and provide technical support for industrial integration;Fifth,to build industrial alliance and help industrial integration through multi-dimensional cooperation;Sixth,to promote the construction of legal system and build a perfect market access system.

Rural Tourism Format Network Mode Based on Community Participation:A Case Study of Jindatian Village of Zhejiang Province

Because of the existing problems, features and demands in China ’s rural tourism development, sustainability in modern rural tourism necessitates the own ca-pability of rural vil ages and the active participation of community residents. The structure of rural community with the impact of rural tourism is analyzed, and the coupling relation between rural tourism development mode and rural community is discussed. With the integration of rural tourism resource and community capability, network of rural tourism formats is organized starting with the possibility and ways of participation of community＆#39;s vil agers, and formats of public resource type, plat-form investment type, smal and micro enterprises type, and general investment type are constructed to realize the positive cycle of rural community factors and tourism development. A case study of Jindatian Vil age demonstrates the feasibility of rural tourism network mode based on community development, which can depend on community＇s capability to realize the sustainable rural tourism, the protection and heritance of rural culture, and the regeneration of rural economy.

Rural Tourism Development Theory and Practice of Intangible Cultural Heritage in Rural Minority Areas of Sichuan Province,China——A Case Study of Kasidawen in Heishui County,Aba Prefecture of Sichuan

Researches on tourism development of intangible cultural heritage were introduced,and market gaps in the tourism development of intangible cultural heritage in ruralminority areas of China were proposed.On the basis of investigation and interview about Kasidawen in Heishui County the author participated in,a National-level Intangible Cultural Heritage,interview and questionnaire survey were adopted in this study,and the following problems were concluded:tourists having only limited knowledge about tourism development of Kasidawen;multilayered demands of tourist market;intangible cultural heritage of Sichuan Province as a whole is not widely-known because of insufficient publicity;tourists preferring tourism products that they participated in.Characteristics of intangible cultural heritage in Heishui County were summarized as strong national characteristics and unique cultural heritage,on the basis of which the "Kasidawen-based" Tourism Development Mode was proposed to change its present condition of "having only natural landscapes but no cultural connotation",and improve the cultural taste and level of tourism development in Heishui County,by arranging cultural functions and industries from the perspectives of both hardware and software facilities,and taking other types of resources as the supplement,useful theoretical references were given for rural tourism development of intangible cultural heritage inminority areas of China.

The Path of Fine Leisure Agriculture in Southern Shaanxi from the Perspective of Rural Revitalization

Under the strategy of rural revitalization in China, the existing leisure agriculture needs to constantly think about how to make better use of the geographical resources of each region in the process of development, and to improve the quality of local leisure agriculture projects. Taking the leisure agriculture in the southern part of Shaanxi Province of China for example, this paper summarized the existing problems in the development, and proposed the path of fine leisure agriculture based on these problems, so as to provide direction to specify the planning orientation of fine leisure agriculture in Southern Shaanxi and improve the brand value of leisure agriculture and provide a reference for the fine development of leisure agriculture in other parts of China.

Research on Rural Landscape Design from the Perspective of Ecological Culture

Although rural landscape design brings convenience to farmers,there are many problems such as severe homogenization,lack of local culture and lack of comprehensive planning.The distant points of planning are refl ected by highlighting distinctive regional culture,advocating construction of ecological culture,and encouraging protection of traditional architecture.The problems in rural landscape design are settled by solving three agricultural problems and promoting the development of rural tourism,so as to achieve the coordinated development of rural economy and culture.

The Research on the Communication of the Short Videos on Rural Cultural Tourism in China

Since the era of tourism gaze,in the process of shaping cultural tourism images,film and television works have influenced the landscape formation and cultural transmission of a place through the lens and the attention of the audiences.With the evolution of media and the development of technology,the short videos on rural cultural tourism in China in the digital era go beyond gazing but directly generate the landscape and culture of a place in the real-time multi-directional interaction.With the mobilization mode of dual sensory integration,the short videos on rural cultural tourism in China become geographic media attracting users to participate in emotional communication and tourism practice beyond the objective rational orientation.They attract users to integrate re-localization experiences in real world from the media localization image presentation,and trigger embodied practice from virtual sensory presence.By the ubiquitous interactive nature of digital media and reality,the short videos demonstrate the constructive and generative power of symbolic reality for reality.With the help of technology,the short videos spread local culture all over the world via pre-storing the physical tourism in the callable space and topological time.Through the free transduction of relational logical networks,the short videos make the transition from Plato’s cave,the mimicry environment into the real world,to awaken perception of Chinese solar terms from the time-less sequence,and construct tourism and culture,online,and offline.

Tourism Resources' Protective Development of Folk Cultural Heritages——A Case of Stone Carvings in Quyang,Hebei,China

Taking Yangping Village,Quyang County,Hebei Province for an example,folk culture tourism in rural areas of Quyang County was analyzed,on the basis of which advantages were pointed out as rich tourist resources,excellent location,already-developed tourism industry,and also disadvantages as poor road landscaping,serious environment pollution,shortage of high-quality talents,and inadequate development of small commodities.In view of this,corresponding principles and development strategies were proposed to supervise the folk culture tourism in rural areas,such as interaction of commerce and tourism,culture-based,dynamic participation,systematic planning,all-round consideration and so on.As for Yangping Village,key construction projects were discussed from the perspectives of environment construction,design of recreational zone in Shigang Carvings Park,design of functional zone on Huangshi Plaza,design of rural tourist commodities,so as to provide useful references for the development of folk culture tourist resources in China.

共生理论视角下城乡公共文化服务体系一体建设路径研究

共生理论为城乡公共文化服务体系一体建设提供了新的解释框架。城市与乡村公共文化系统形成的共生单元,在共生环境不断变化中经历了非共生、寄生和偏利共生阶段,朝着互惠共生关系迈进。以共生理论为指导,城乡公共文化服务体系一体建设目标的实现,需要树立城市与乡村平等互惠的发展理念,激活城乡公共文化共生单元的内生活力,增加共生度、增强共生密度,持续完善城乡公共文化共生环境和共生机制,让城乡公共文化建设形成对称互惠的共生关系。

文旅融合下乡村红色文化旅游发展路径探究

红色基因能赋予乡村地区文化旅游产业发展以新内涵,通过大力挖掘及深度开发红色资源,使之有机植入并与文化旅游发展相融合,俨然已经成为新时期推动乡村地区文化旅游市场增长的新动能。通过运用文献分析法,分析归纳乡村红色文化旅游发展的现状及面临的困境,提出优化乡村红色文化旅游发展的路径。研究表明,文旅融合下的乡村红色文化旅游发展应以全域旅游理念推进深度开发、充分依托新技术加强营销推广、多措并举加快专业人才培养,从而推动乡村地区红色文化旅游产业的高质量发展,最终为乡村地区创造更多经济价值和社会效益。

乡村振兴背景下文旅产业融合发展

随着人民生活水平的提高和旅游需求的不断多样化,文旅产业融合的概念开始出现在大众的视野,当前我国正处于经济转型的关键时期,文化和旅游产业作为21世纪的朝阳产业,大力推进文旅产业融合发展,不仅对于乡村振兴具有重要意义,同时对于我国产业结构转型也有着重要意义。本文利用1042份调查问卷数据,采用线性回归模型分析政府措施在乡村产业振兴中对文旅产业融合发展的影响,搭建中介和调节效应模型,并进一步探讨农户参与度影响文旅产业融合发展的可能路径和变化规律。研究表明:政府措施有助于文旅产业融合发展;政府措施以农户参与度为中介有助于文旅产业融合发展。在乡村产业振兴背景下,政府通过实施相关措施,提升了农民积极性,增加了农户参与度,对政府措施产生调节效应,促进文旅产业融合发展。因此,为促进文旅产业融合发展与乡村振兴,引导性的政策措施亟须出台,并带动当地农民群众,提升农户的参与度,以此来提升文旅产业融合发展水平。

古田镇发展旅游业推进乡村振兴的成效与启示——基于扎根理论的研究

上杭古田镇依托当地丰富的红色文化、生态旅游、客家文化等资源,发展特色旅游,推动了乡村振兴。为深入研究古田镇旅游发展与乡村振兴的关系,利用扎根理论,根据收集的资料和实地调研获取的资料,具体分析古田镇旅游业发展在思想、组织、文化、生态、产业、设施、人才等七方面对于乡村振兴的推动作用。古田镇旅游业推动乡村振兴的案例为其他革命老区发展提供了启示:创新旅游管理模式、塑造乡村新型组织,深入挖掘文化资源、培育区域特色,优化基础设施建设、改善农村人居环境,完善人才培养制度、培育乡村旅游型人才。

乡村振兴战略下文旅融合产业发展模式研究

乡村振兴战略是基层发展的一种创新机制,与此同时,在建设乡村文旅产业的过程中,也要根据基层治理的实践逻辑,逐步地将其与民众的需要相结合。“乡村振兴”是乡村文旅产业向纵深发展的宏伟蓝图。本文就当前乡村振兴背景下的乡村文旅产业融合发展中所遇到的一些问题进行了探讨,以期为乡村文旅融合的可持续发展提供参考,通过科学、理性的方式,解决乡村文旅融合产业发展中存在的矛盾,促进乡村文旅产业发展与乡村振兴的有效结合。

乡村文化振兴战略下民族节庆助推文旅融合发展研究

民族节庆是各民族在长期生产和劳动生活中产生的主要文化活动,同时也是人们在社会发展过程中的实践产物,是一种发展速度最快、辐射带动性最强、收益面积最广的民俗事象。乡村经济蓬勃发展,民族节庆活动成为驱动乡村文化振兴的重要方式和途径,探索民族节庆文化助推文旅融合成为人们关注的焦点问题。要解决民族节庆助推文旅融合发展等一系列问题,就需要在文旅融合发展主体维度上合理调动内生产力和外激活力,培养乡村文化振兴人才,提升民族节庆文化含量;助推文旅融合赋能乡村文化振兴,积极消解民族文化活动与人们文化生活需求的矛盾冲突,赋能新时代乡村文化振兴战略,并加大对各民族地区乡村文化振兴战略的支持力度。

文旅融合与乡村振兴的耦合共生、现实困境及优化策略

文章基于耦合理论和共生理论的双重视角,构建了文旅融合与乡村振兴的耦合共生理论模型,并采用案例分析的方法,剖析了文旅融合与乡村振兴的耦合共生现实情况。结果表明:文旅融合与乡村振兴的耦合共生体现在以目标耦合促价值共创、以场域耦合促设施共建、以功能耦合促风貌共塑三方面;文旅融合与乡村振兴的耦合共生存在着政策方案有待完善、基础设施有待提升、资源开发有待创新的现实困境。建议相关部门从做好顶层设计、加强基础建设、创新开发形式三方面入手,促进文旅融合与乡村振兴耦合共生的未来发展。