Research on the O2O model of consumer behavior under the perspectives of culture and values

In this paper, we conduct research on the O2O model of the consumer behavior under the perspectives of culture and values.Electronic commerce is striding forward O2O will follow the pace of history. O2O mode obvious advantages, is helpful to promote thedevelopment of the electricity industry. O2O model development has quietly changed our life, is not only the change of consumption patterns,but also poses challenges to the traditional industry. O2O core is through the sale, to provide information and services, to push offl ine storesales promotion information to Internet users, and take them to the entity shop to consumer goods or enjoy. This paper integrates the consumerbehavior to propose the new O2O model which is innovative.

The Contemporary Value and Significance of Chinese Culture

1.Introduction History has endowed the Chinese people with a very influential and unique culture,which advocates harmony in diversity and integrates different cultures in practice.While unfolding a spectacular scene,and spreading benefits around the world,it also quietly nourishes ordinary households without even being noticed.More importantly,having witnessed many thousand years of vicissitudes。

The Translingual Practice of Human Rights: Value Tyranny and Overlapping Consensus of Cultures

I. The Value Tyranny of the Universality of Western Human Rights Discourse From the perspective of history, human rights discourse originating in the West is first of all a kind of special discourse, rather than universal words. ＂Human rights discourse is a language of rights, which is a language of Western culture. Therefore, in terms of concept, there is no concept of ＇human rights＇ in traditional Confucianism, not even the concept of ＇rights＇. In this sense, the concept ＇human rights＇ is a product of typical Western culture, although it appeared in modern times and it was the out- come of the development of civil society and democracy.TM Marked by unique Western color, human rights discourse originated from the special Western economic, political, histori- cal and cultural background and has its unique consciousness of problems and practical direction. For example,

Pearl S. Buck’s Values of “Cultural Convergence” and Their Application

The typical features of internal and external integration of cultures as revealed by the conception of“cultural convergence”provide a new perspective on the study of cultural exchanges and mutual learning.In the context of“a global community of shared future for humankind”,this paper adopts the novel idea of“cultural convergence”to probe the growth of Pearl S.Buck’s cultural values and the specific contents and representation of Pearl S.Buck’s conception of“cultural convergence”,highlighting the application of Pearl S.Buck’s values to cultural education,growth and success,family education,cultural exchanges,humanistic practices,etc.Feasible suggestions and countermeasures are put forward to better promote the cultural exchanges and mutual learning as well as the convergence of different cultures.

The Penetration of American Value： American Companies＇ Ads in China

In an information age, soft power and smart power coined by Joseph Nye has captured the imagination of academics and politicians around the world. He distinguishes between soft power as a guiding principle and public diplomacy as an executive practice when he combines soft power with Mark Leonard＇s three principal dimensions of public diplomacy： daily communication, strategic communication and building lasting relationship. Nye views American culture values as an element of soft power and he thinks American companies play an important role in boosting the country＇s soft power. Advertisements have long been the main weapon for American companies to attract other countries＇ consumers and advertise American culture values and way of life. By analyzing American movie trailers, car ads and commercials of fast food chains, this essay wants to present how American companies exert their influence in the field of public diplomacy and transform abstract soft power of culture values and way of life into tangible and visible forces.

Approaches of Realizing Cultural Value of Red Revolutionary Site in Jiangxi Province:A Case Study of Chinese Workers' and Peasants' Red Army in Xiushui County

Red revolutionary site is a significant carrier for inheriting and spreading red culture,a witness of revolutionary history and stones,and also the best place to show connotations and value of red culture.Taking the regiment headquarter and the division headquarter of the First Division of the First Army in Xiushui County,Jiangxi Province for example,this paper explored cultural value of red site,analyzed the existing problems,tried to figure out scientific approaches of realizing cultural value of red site,so as to promote the sharing and inheritance of cultural value of red revolutionary site.

Differences in Values Between Mother and Daughter in Cord

Edna O＇Brien （1930-）, an Irish novelist, poet, and short story writer, is considered as a pioneer for her frank portrayals of women and the most gifted woman writing in English at her time. Her first novel, The Country Girls （1960）, was an immediate success. Her writing is lyrical and intense with passions and aspirations. Set in Britain, the short story Cord describes a story about how the mother and the daughter got along in the short reunion after a long separation. The paper mainly explores different religious values, cultural values, and social values between them which caused irreconcilable conflicts. The present paper concludes that the ＂Cord＂, the blood tie, can never get rid of the spiritual barrier. Only mutual understanding can eliminate the gap and acquire a harmonious relation between parents and children.

Kincaid＇s Cultural Values in The Bridges of Madison County

Robert James Waller （1939-2014） does not catch readers＇ attention until his popular novel The Bridges of Madison County （1996） wins him great admirations since its publication in 1992 which brings him instant success. The story explores the dilemma between responsibility of family and fulfillment of desires. Set in America in the 1960s, the novel is woven by the romantic story of the two middle-aged man and woman after they countered and gathered together for four days. Though simple in plot, it really deserves detailed interpretation and appreciation. This paper will mainly discuss Kincaid＇s cultural values reflected not only in the romance between his lover and him, but also in his attitudes towards women＇s rights.

A Comparative Study on Cultural Values in Luxury Advertisements

With China’s economy speeding up, the continually evolving market of China became the second largest luxurygoods market in the world. Luxury brands invest a larger amount of money in advertising every year. This papertries to analyze the different cultural values reflected in Chinese and Western luxury advertisements based on thetheory of Hofstede’s value dimensions. We hope that a comparative cultural study on luxury advertisements willenable us to comprehend the main cultural values and enhance the tolerance and mutual understanding betweenChina and the Western countries.

Chinese society develop culture include path

the 21st century is the century of a diversified. Carrying forward and fostering national spirit, it must in the world all kinds of ideology and culture of mutual reaction, fully develop the spirit of Chinese traditional culture complement each other, promoting each other. Path selection of implementations of cultural tolerance is explored, in order to promote the multicultural communication, blending, win influence, let the world know more about Chinese culture, will realize the great rejuvenation of the Chinese nation.

On the Productive Protection of Intangible Cultural Heritage in Handicrafts and Its Human Values——A Case Study of the“Wuhan Model”

Among the three methods of intangible cultural heritage （ICH） protection--salvage, integrity and productivity^--productive protection is the most complex and controversial one. Through a comprehensive analysis of legal relations, coordination mecha- nisms and modes of operation by the Wuhan Tourism Investment Group in the course of safeguarding intangible cultural heritage in handicrafts, this paper discusses the sustainable ＂Wuhan Model＂ and its human values.

Hospital management priorities and key factors affecting overall perception of patient safety: a cross-sectional study

Objective:Evaluating a staff’s perception of safety culture is a critical factor in hospital management,and the knowledge of value and efficiency in hospitals is still inadequate.This study aimed to investigate the perceptions of safety culture among medical staffs and determine priorities for clear and better management.Methods:A cross-sectional survey of 595 medical staff members was conducted at 2 ter tiary hospitals in Western China using a hospital survey on patient safety culture(HSOPSC)and its value and efficiency in the hospital.Results:The dimensions with a disadvantaged positive response were nonpunitive response to error(44.6%)and staffing(42.0%).Five dimensions can explain 37.7%of the variation in the overall perception of patient safety,and handoffs and transitions are the most important dimensions(standardized coefficients 0.295).Conclusions:Hospital managers should pay more attention to nonpunitive management and staffing.Handoffs and transitions are the most important areas of potential improvement in patient safety in hospitals.

Cultural study on trade disputes between China and the West

In recent years, China＇s international trade has made great actuevements, However, when carefully reviewing its performance in the international market, we have to admit a fact that ＂Chinese businessmen＂ and ＂Made in China＂ are encountering great challenges, even aversion in many foreign markets. The so-called ＂Yellow peril theory＂ and ＂China threat theory＂ have caught on once again. Faced with such frequent trade conflicts, we fall into contemplation. Why did trade conflicts so frequently happen？ Do these conflicts merely remain at the commercial level？ Or, are there any deep-seated conflicts leading to trade conflicts？ What are the root causes of these conflicts？ How to overcome and avoid these conflicts in the future？ With these questions, this paper is designed to inquire into the root cause of trade conflicts and the constructive suggestions to settle trade conflicts from a cultural perspective.

Identifying Factors of Obesity in Papua New Guinea: A Descriptive Study

Obesity and overweight are complex phenomena due to causes and consequences as these are the predisposing factors for developing lifestyle-related diseases. In the recent times, obesity and chronic diseases are being taken very seriously than ever before. Once upon a time, obesity was considered as a problem only in developed countries, now it is of a serious concern in low- and middle-income countries. In Papua New Guinea (PNG), a few studies have been conducted on obesity-related issues. However, there is not enough data on obesity to clearly understand about the leading contributing factors. Our research group designed this study to assess the influencing factors of obesity and as well as to identify the principal cause. It is a descriptive study, used structured and semi-structured interview and survey questionnaire. This study was conducted in the capital city of PNG, Port Moresby, and recruited 87 adults aged 30 - 50 years. According to interview and analysis findings, the contributing factors of obesity are less physical movement, unhealthy diet, lifestyle, cultural value system, low education and social system. Government strategies and initiatives are not strong enough to educate and motivate the community people. This study suggests developing an effective coordination among all stakeholders to ensure quality education and increase awareness to prevent obesity and its complications. The standard health policies and strategies are also recommended at the local, national and international level with strong commitment.

Diaspora Writings： Epiphany, Emotions and Ethics

These writings as an image of adjustments in the host culture of their migrated place, as graphics of invert expectations, as words of subconscious memory and as signs of a flash of insight present social conditioning and pressures of migrants in alien lands, who traversed across cross-borders for some or the other reasons. Migration is mostly an economic, escape, expatriate, exile activity. It encourages cultural inflow and cultural outflow. Migration to abroad indeed brings good-feel factor, but there is emotional crisis of self and nationality. There is a discovery of one＇s ＂Self＇ as the center of human existence and for interdependence. Because of ＂Videsiya bhav＂, lots of narratives, memoirs, letters, and travelogues have been written to search roots of nativity, belongingness in their imagination. Besides manifestation, it is the catharsis of their wings/flight. With their spatial paradigms, the novelists go beyond the past. They perceive present by way of imaginary construction of memory, nostalgia, and myth in order to dispossess the past. To remove the sense of otherness, they eliminate western standardization and reorient their cultural tradition. The paper aims to interrogate the human displacement across borders and rupture in relationships. The study attempts to sensitize the migrants＇ memories and emotional loss and to understand mobility in terms of the social structure and cultural process. It examines Western psyche with Indian psyche in a context of the emotional history of migrants. The stories of emotional disposition, remembrance, missing, searching evoke resilient attitude towards one＇s own and towards the place they live. Emotion is a child like activity for Indian migrants as well as for those who are left behind in their homeland.

Human Dignity and Human Rights： A Universal Language for Bioethics

One of the aims of the Universal Declaration on B ioethics and Human Rights （UNESCO） is to ＂promote respect for human dignity and protect human rights＂,l Here are two overarching principles at work, ensuring that the biomedical sciences fulfill their task within an ethical framework. The principle of respect for human dignity is a universal moral concept, meant to be applied in human encounters. Protecting human rights underscores the legal principle of not only affirming the fundamental equality of all human beings, but equally safeguarding it. These two principles are universally defined, but are ordinarily specified by the particular value system of individual cultures in which they are employed. It is within such particular cultural application that their relevance stands out. The thrust of this paper is that, since principles are general action guides, they actually constitute a universal language for the analysis and evaluation of all human conduct. However, there is also recognition of the fact that moral contexts vary from culture to culture, and that while the scope of the two principles above is not restricted by any particular culture, it is indeed those cultural specifics of each moral context that constitute the framework within which the principles become operational. As general action guides, I will argue that these principles lack moral relevance outside of those particular cultural settings wherein they are contextualized. Without such relevance, these principles become meaningless mantras. I will further show that such principles do not merely uphold values informed by particular cultures, but they are an embodiment of values inherent to human nature in general. Consequently, these principles do not just serve as instruments for addressing issues peculiar to ＂Western bioethics＂ or any other particular cultural setting in an exclusive sense, but are also used for moderating bioethics discourse that transcend particular cultural boundaries. I will further explain that such universal discourse is potentially instructive with regards to how cultural universals are viewed in relation to the cultural particulars, and that this discourse essentially becomes a lingua franca for cross-cultural dialogue in bioethics.

East and West： Different Perceptions of Effective Ethos Exhibited in Chinese and American College Students＇ Persuasive Essays

This paper studies how different cultural values and rhetorical traditions may influence students＇ perceptions and understanding of effective ethos in persuasive essays. Fifty Chinese EFL （English as a foreign language） college students and 50 American college students participated in writing English persuasive essays on the selected topics. The essays were then compared for similarities and differences in the use of rhetorical appeals with a focus on ethos, the credibility, and trustworthiness of an author. The study revealed that participants from both groups established ethos as an important rhetorical tool to persuade the audience to accept their viewpoints. However, they displayed different perceptions of what effective ethos entailed. For Chinese participants, effective ethos seemed to come from using detailed explanations that reflected an author＇s intention to advocate an ethical or moral message based on some Chinese cultural values. But, strong ethos for American participants appeared to mean the use of evidence--facts and personal testimony--to establish the writer＇s trustworthiness. The interpretation of the results from the perspective of different cultural value orientations was also discussed.

Literary Art as a Vehicle for the Diffusion of Cultural Imperialism in the Nigerian Society： The Example of Chimamanda Adichie＇s Purple Hibiscus

This paper takes a cursory look at the conceptual framework of what cultural imperialism entails with particular study of its socio-political consequences in contemporary Nigerian society, and a closer look at the transportation and importation of western cultural values and the implantation of same in Nigeria thereby almost completely eclipsing the hitherto African cultural conservatism of the Nigerian state. Clear examples of this cultural transplant are given in this work, including but not limited to the use of English language in place of the indigenous languages for communication even when there are no foreigners, smoking of cigarettes, ladies putting on trousers, abortions as a means of birth control, free premarital and extramarital sexual relationships, and homosexuality and gay practices. These which were viewed as an anathema to Nigeria＇s cultural values have supplanted the traditional conservatism of the Nigerian people. This work particularly looks at Chimamanda Adichie＇s Purple Hibiscus and distills classical cases of cultural imperialism. Adichie through the character Eugene, captures cultural imperialism as seen in the life of this vastly brainwashed ＂been-to＂ who is clearly portrayed as an imperial lackey, capitalist, and apologist. Also, the character of Rev. Father Benedict, a Briton, who often found any indigenous songs in St. Agnes Parish was quite offensive. The work also captures cultural imperialism in the ironical contempt with which the catholic devotee, Eugene, treats his own father, Papa Nnukwu, steeped in the traditional African cultural values, and Eugene viewes him as Godlessness. The essay concludes by identifying the cultural crises that cultural imperialism creates in the Nigerian state, and recommends ways of diluting and diffusing the present cultural imperialism as a solution to the myriad of socio-political crises currently experienced by the Nigerian society.