The aviation industry is a sector that is developing, changing and growing every day in terms of technological and legal framework. There are generally three factors that enable airlines to hold on to the market. Thes...The aviation industry is a sector that is developing, changing and growing every day in terms of technological and legal framework. There are generally three factors that enable airlines to hold on to the market. These factors are safety, service quality and price. Airline companies can analyze the customers in the market with a focus on price and quality and develop a business model according to their expectations. For example, business class and economy class passenger expectations are different from each other, so the service and price to be offered to them will be different. However, all customers have one common expectation and that is safety. No matter how high quality the service is or how cheap the price is, no one wants to fly with an airline or plane that is not safe. From an airline company’s point of view, an accident or breakdown of one of the company’s aircraft can cause irreparable image loss and financial damage. If we look at past examples, we see that there are many airline companies or maintenance organizations that could not recover after an accident and went bankrupt. Safety is an indispensable factor. Therefore, there is a unit in the sector called the safety management system (SMS), which collects data by taking a proactive and reactive approach. The way and purpose of the safety management system is to take a proactive approach to recognize and prevent unsafe situations before they cause accidents or breakdowns, or to take a reactive approach to find the causes of accidents and breakdowns that have occurred as a result of certain factors and to take the necessary measures to prevent the same situations from happening again in the sector. The field of data mining, which is necessary to predict the future behavior of customers in the field of marketing, is an area that marketing also values. In this study, data mining studies to ensure safety in the aviation industry and the security of customer information in marketing will be emphasized, firstly, the concept and importance of data mining will be mentioned.展开更多
Customer churns remains a key focus in this research, using artificial intelligence-based technique of machine learning. Research is based on the feature-based analysis four main features were used that are selected o...Customer churns remains a key focus in this research, using artificial intelligence-based technique of machine learning. Research is based on the feature-based analysis four main features were used that are selected on the basis of our customer churn to deduct the meaning full analysis of the data set. Data-set is taken from the Kaggle that is about the fine food review having more than half a million records in it. This research remains on feature based analysis that is further concluded using confusion matrix. In this research we are using confusion matrix to conclude the customer churn results. Such specific analysis helps e-commerce business for real time growth in their specific products focusing more sales and to analyze which product is getting outage. Moreover, after applying the techniques, Support Vector Machine and K-Nearest Neighbour perform better than the random forest in this particular scenario. Using confusion matrix for obtaining the results three things are obtained that are precision, recall and accuracy. The result explains feature-based analysis on fine food reviews, Amazon at customer churn Support Vector Machine performed better as in overall comparison.展开更多
More and more practice proves that focusing on customer needs is the key to business success.So studying on customer relationship management is very important for its implementation in enterprises.In recent years,data...More and more practice proves that focusing on customer needs is the key to business success.So studying on customer relationship management is very important for its implementation in enterprises.In recent years,data mining in customer relationship management(CRM) application has always been one of the hot spots.This paper shows the relevant methods of data mining application in CRM taking Telecom as an example.展开更多
In recent years, the telecommunications have used the concept of NPS(Net Promoter Score) for customer relationship management, but there is neither definite theory research nor instructive instance research. However, ...In recent years, the telecommunications have used the concept of NPS(Net Promoter Score) for customer relationship management, but there is neither definite theory research nor instructive instance research. However, this paper summarizes an approach with instance case analysis to improve customer loyalty via NPS data mining, which has extensive and practical significance for tele-companies. First, this paper finds some driven forces of customer loyalty, which are relative to customer consumption such as the call duration, the usage of data, ARPU, etc., by using some innovative reasoning-analysis based on IG(Information Gain) and xg-boost decision-making tree model, so the tele-companies can predict the role of individual customer and form daily monitoring on big data, which will save a lot of NPS survey cost. Second, this paper summarizes how customer group feature impacts the relationship between NPS and financial performance. Taking ARPU value as the performance goals, we divide the sample customers into 6 groups and summarize their characteristics based on k-means clustering, and give targeted suggestion of each group.展开更多
Enterprises have vast amounts of customer behavior data in the era of big data. How to take advantage of these data to evaluate custom forfeit risks effectively is a common issue faced by enterprises. Most of traditio...Enterprises have vast amounts of customer behavior data in the era of big data. How to take advantage of these data to evaluate custom forfeit risks effectively is a common issue faced by enterprises. Most of traditional customer churn predicting models ignore customer segmentation and misclassification cost, which reduces the rationality of model. Dealing with these deficiencies, we established a research model of customer churn based on customer segmentation and misclassification cost. We utilized this model to analyze customer behavior data of a telecom company. The results show that this model is better than those models without customer segmentation and misclassification cost in terms of the performance, accuracy and coverage of model.展开更多
文摘The aviation industry is a sector that is developing, changing and growing every day in terms of technological and legal framework. There are generally three factors that enable airlines to hold on to the market. These factors are safety, service quality and price. Airline companies can analyze the customers in the market with a focus on price and quality and develop a business model according to their expectations. For example, business class and economy class passenger expectations are different from each other, so the service and price to be offered to them will be different. However, all customers have one common expectation and that is safety. No matter how high quality the service is or how cheap the price is, no one wants to fly with an airline or plane that is not safe. From an airline company’s point of view, an accident or breakdown of one of the company’s aircraft can cause irreparable image loss and financial damage. If we look at past examples, we see that there are many airline companies or maintenance organizations that could not recover after an accident and went bankrupt. Safety is an indispensable factor. Therefore, there is a unit in the sector called the safety management system (SMS), which collects data by taking a proactive and reactive approach. The way and purpose of the safety management system is to take a proactive approach to recognize and prevent unsafe situations before they cause accidents or breakdowns, or to take a reactive approach to find the causes of accidents and breakdowns that have occurred as a result of certain factors and to take the necessary measures to prevent the same situations from happening again in the sector. The field of data mining, which is necessary to predict the future behavior of customers in the field of marketing, is an area that marketing also values. In this study, data mining studies to ensure safety in the aviation industry and the security of customer information in marketing will be emphasized, firstly, the concept and importance of data mining will be mentioned.
文摘Customer churns remains a key focus in this research, using artificial intelligence-based technique of machine learning. Research is based on the feature-based analysis four main features were used that are selected on the basis of our customer churn to deduct the meaning full analysis of the data set. Data-set is taken from the Kaggle that is about the fine food review having more than half a million records in it. This research remains on feature based analysis that is further concluded using confusion matrix. In this research we are using confusion matrix to conclude the customer churn results. Such specific analysis helps e-commerce business for real time growth in their specific products focusing more sales and to analyze which product is getting outage. Moreover, after applying the techniques, Support Vector Machine and K-Nearest Neighbour perform better than the random forest in this particular scenario. Using confusion matrix for obtaining the results three things are obtained that are precision, recall and accuracy. The result explains feature-based analysis on fine food reviews, Amazon at customer churn Support Vector Machine performed better as in overall comparison.
文摘More and more practice proves that focusing on customer needs is the key to business success.So studying on customer relationship management is very important for its implementation in enterprises.In recent years,data mining in customer relationship management(CRM) application has always been one of the hot spots.This paper shows the relevant methods of data mining application in CRM taking Telecom as an example.
基金Supported by Humanities and Social Sciences Foundation of Ministry of Education in China (Project No. 16YJA630063)
文摘In recent years, the telecommunications have used the concept of NPS(Net Promoter Score) for customer relationship management, but there is neither definite theory research nor instructive instance research. However, this paper summarizes an approach with instance case analysis to improve customer loyalty via NPS data mining, which has extensive and practical significance for tele-companies. First, this paper finds some driven forces of customer loyalty, which are relative to customer consumption such as the call duration, the usage of data, ARPU, etc., by using some innovative reasoning-analysis based on IG(Information Gain) and xg-boost decision-making tree model, so the tele-companies can predict the role of individual customer and form daily monitoring on big data, which will save a lot of NPS survey cost. Second, this paper summarizes how customer group feature impacts the relationship between NPS and financial performance. Taking ARPU value as the performance goals, we divide the sample customers into 6 groups and summarize their characteristics based on k-means clustering, and give targeted suggestion of each group.
文摘Enterprises have vast amounts of customer behavior data in the era of big data. How to take advantage of these data to evaluate custom forfeit risks effectively is a common issue faced by enterprises. Most of traditional customer churn predicting models ignore customer segmentation and misclassification cost, which reduces the rationality of model. Dealing with these deficiencies, we established a research model of customer churn based on customer segmentation and misclassification cost. We utilized this model to analyze customer behavior data of a telecom company. The results show that this model is better than those models without customer segmentation and misclassification cost in terms of the performance, accuracy and coverage of model.