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基于消费者潜在需求视角的企业营销第二增长极研究 被引量:1
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作者 陈蕾 刘子超 《商业经济研究》 北大核心 2015年第36期47-48,共2页
在营销学基础理论框架中,企业营销的第一增长极是基于显性供求曲线的动态平衡,产品单价P与销量Q在D-S曲线中远离原点的最大位移构成最优营销点。然而在营销实践中,消费者显性需求曲线D_1与潜在需求曲线D_2并不重合,谋求市场供给S与消费... 在营销学基础理论框架中,企业营销的第一增长极是基于显性供求曲线的动态平衡,产品单价P与销量Q在D-S曲线中远离原点的最大位移构成最优营销点。然而在营销实践中,消费者显性需求曲线D_1与潜在需求曲线D_2并不重合,谋求市场供给S与消费者潜在需求D_2的最优匹配则构成企业营销的第二增长极。本文通过分析企业营销第二增长极的潜在需求驱动机制,分别从营销理念、产品以及渠道三个维度提出了基于第二增长极概念的营销创新策略,以期能够对为企业营销创新与挖掘潜在消费需求提供理论参考。 展开更多
关键词 企业营销 潜在需求 增长极d-S曲线
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In situ Nanomechanical Research on Large-Scale Plastic Deformation of Individual Ultrathin Multi-walled Carbon Nanotube
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作者 Guo-xin Chen Jun-feng Cui +4 位作者 Huan-ming Lu Jin-hong Yu Yan Liu He Li Nan Jiang 《Chinese Journal of Chemical Physics》 SCIE CAS CSCD 2019年第4期485-490,I0003,共7页
Carbon nanotubes are a promising candidate for the application of flexible electronics due to the ultrahigh intrinsic conductivity and excellent mechanical flexibility. In the present work, the morphology of the ultra... Carbon nanotubes are a promising candidate for the application of flexible electronics due to the ultrahigh intrinsic conductivity and excellent mechanical flexibility. In the present work, the morphology of the ultrathin (diameter<20 nm) multi-walled carbon nanotubes (MWCNTs) under an axial compression was investigated by using in-situ transmission electron microscopy. Moreover, the overall dynamic deformation processes and the force-displacement (F-D) curves of the MWCNTs were also examined. Interestingly, the MWCNTs almost restored their original morphology after 15 loading-unloading cycles. The deformation and recovery process indicate that the MWCNTs are flexible and exhibit excellent durability against compression. The Young’s modulus of the MWCNTs is estimated with the value of ∽0.655 TPa derived from the F-D curves fitting. Our results suggest that the ultrathin carbon nanotube structures may have great application potentials in flexible devices. 展开更多
关键词 Carbon nanotubes In-situ transmission electron microscopy Large-scale deformation Young's modulus F-D curve
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银行业放松管制的理论分析与宏观效果——兼论中国加入WTO对大陆和香港的影响 被引量:8
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作者 赵志君 马跃 +3 位作者 郭益耀 曾澍基 姚兆锋 刘树成 《经济研究》 CSSCI 北大核心 2002年第6期14-22,共9页
本文建立了一个包含银行、消费者和生产者的三部门一般均衡模型 ,获得了短期均衡和长期均衡条件 ,分析了存贷差扩大和国有银行改革的关系。本文有两个重要理论发现 :一个是发现了用于短期分析的D 曲线和G 曲线。另一个是发现了长期稳定... 本文建立了一个包含银行、消费者和生产者的三部门一般均衡模型 ,获得了短期均衡和长期均衡条件 ,分析了存贷差扩大和国有银行改革的关系。本文有两个重要理论发现 :一个是发现了用于短期分析的D 曲线和G 曲线。另一个是发现了长期稳定均衡状态对国有银行体制改革和长期经济增长的含意。理论分析表明 ,银行业实行资产负债比例管理与利率的严格控制存在矛盾 ;中国加入WTO后 ,银行业放松管制 ,引入竞争 ,不仅能推动中国大陆的GDP、投资、消费和储蓄的增长 ,而且可以缓解通货紧缩压力 ;但是国有银行的垄断利润将下降。中国加入WTO将给香港的银行部门带来新的发展机会。 展开更多
关键词 银行业 d-曲线 G-曲线 竞争 银行业管制 GDP 投资 消费 储蓄 通货紧缩 中国 利润 存贷差 成因 香港 WTO
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Hyperbolic structure and stickiness effect: A case of a 2D area-preserving twist mapping
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作者 ZHOU LiYong LI Jian +1 位作者 CHENG Jian SUN YiSui 《Science China(Physics,Mechanics & Astronomy)》 SCIE EI CAS 2014年第9期1737-1750,共14页
The stickiness effect suffered by chaotic orbits diffusing in the phase space of a dynamical system is studied in this paper.Previous works have shown that the hyperbolic structures in the phase space play an essentia... The stickiness effect suffered by chaotic orbits diffusing in the phase space of a dynamical system is studied in this paper.Previous works have shown that the hyperbolic structures in the phase space play an essential role in causing the stickiness effect.We present in this paper the relationship between the stickiness effect and the geometric property of hyperbolic structures.Using a two-dimensional area-preserving twist mapping as the model,we develop the numerical algorithms for computing the positions of the hyperbolic periodic orbits and for calculating the angle between the stable and unstable manifolds of the hyperbolic periodic orbit.We show how the stickiness effect and the orbital diffusion speed are related to the angle. 展开更多
关键词 stickiness effect hyperbolic structure stable and unstable manifolds
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