This study examines how fashion designer-entrepreneurs(FDEs)leverage digital storytelling on social media to build brand identity and engage audiences,focusing on the case of Jicheng,a Chinese FDE on Weibo.By analyzin...This study examines how fashion designer-entrepreneurs(FDEs)leverage digital storytelling on social media to build brand identity and engage audiences,focusing on the case of Jicheng,a Chinese FDE on Weibo.By analyzing posts over nine months,the research explores how storytelling formats(text,photos,videos)and cultural themes(such as human nature and time/space)affect audience engagement,measured through likes,comments,and shares.The findings indicate that text-photo combinations and relatable,timely content are the most effective in fostering interaction and social capital.The paper offers recommendations for FDEs to enhance digital storytelling,emphasizing the importance of balancing thematic consistency with content novelty to support brand growth and audience loyalty.This approach underscores the critical role of cultivating sustainable relationships between FDEs and their audiences.展开更多
Power Designer是一个运行在Windows平台上的系统建模工具,它可以使软件开发人员和数据库管理员协同工作,快速建立起软件的系统模型,为开发一个稳定可靠的软件打下基础。文中通过实例的建设过程,介绍了Power Designer的分析设计过程及...Power Designer是一个运行在Windows平台上的系统建模工具,它可以使软件开发人员和数据库管理员协同工作,快速建立起软件的系统模型,为开发一个稳定可靠的软件打下基础。文中通过实例的建设过程,介绍了Power Designer的分析设计过程及软件代码、数据库的生成过程。展开更多
文摘This study examines how fashion designer-entrepreneurs(FDEs)leverage digital storytelling on social media to build brand identity and engage audiences,focusing on the case of Jicheng,a Chinese FDE on Weibo.By analyzing posts over nine months,the research explores how storytelling formats(text,photos,videos)and cultural themes(such as human nature and time/space)affect audience engagement,measured through likes,comments,and shares.The findings indicate that text-photo combinations and relatable,timely content are the most effective in fostering interaction and social capital.The paper offers recommendations for FDEs to enhance digital storytelling,emphasizing the importance of balancing thematic consistency with content novelty to support brand growth and audience loyalty.This approach underscores the critical role of cultivating sustainable relationships between FDEs and their audiences.