With the rapid development of China's reform and opening up and the socialist market economy, the development of Internet technology has promoted the prosperity of e-commerce, and further promoted the rapid developme...With the rapid development of China's reform and opening up and the socialist market economy, the development of Internet technology has promoted the prosperity of e-commerce, and further promoted the rapid development of China's economy. Data mining technology is an advanced science and technology, which has important implications for the e-commerce data processing. Through the summary of the data mining technology, this article puts forward the application of data mining technology in electronic commerce, in order to better promote the development of electronic commerce.展开更多
In B2C e-commerce activities, it is involving vast amounts of customer data information. Introducing data mining technology to the electronic commerce, it provides a large number of valuable business information to el...In B2C e-commerce activities, it is involving vast amounts of customer data information. Introducing data mining technology to the electronic commerce, it provides a large number of valuable business information to electronic business enterprise, enhances the core competition of the electronic commerce enterprise. This paper starts from the model of data mining, analyzes the steps of the data mining and puts forward the application of data mining technology in B2C e-commerce.展开更多
Web data extraction is to obtain valuable data from the tremendous information resource of the World Wide Web according to the pre - defined pattern. It processes and classifies the data on the Web. Formalization of t...Web data extraction is to obtain valuable data from the tremendous information resource of the World Wide Web according to the pre - defined pattern. It processes and classifies the data on the Web. Formalization of the procedure of Web data extraction is presented, as well as the description of crawling and extraction algorithm. Based on the formalization, an XML - based page structure description language, TIDL, is brought out, including the object model, the HTML object reference model and definition of tags. At the final part, a Web data gathering and querying application based on Internet agent technology, named Web Integration Services Kit (WISK) is mentioned.展开更多
Due to a great deal of valuable information contained in the Web log file, the result of Web mining can be used to enhance the decision making for electronic commerce (EC) operation and management. Because of ambiguo...Due to a great deal of valuable information contained in the Web log file, the result of Web mining can be used to enhance the decision making for electronic commerce (EC) operation and management. Because of ambiguous and abundance of the Web log file, the least decision making model based on rough set theory was presented for Web mining. And an example was given to explain the model. The model can predigest the decision making table, so that the least solution of the table can be acquired. According to the least solution, the corresponding decision for individual service can be made in sequence. Web mining based on rough set theory is also currently the original and particular method.展开更多
The diversity of e-commerce Business to Consumer systems and the significant increase in their use during the COVID-19 pandemic as a one of the primary channels of retail commerce, has made all the most important the ...The diversity of e-commerce Business to Consumer systems and the significant increase in their use during the COVID-19 pandemic as a one of the primary channels of retail commerce, has made all the most important the need to measuring their quality using practical methods. This paper presents a quality evaluation framework for web metrics that are B2C specific. The framework uses three dimensions based on end-user interaction categories, metrics internal specs and quality sub-characteristics as defined by ISO25010. Beginning from the existing large corpus of general-purpose web metrics, e-commerce specific metrics are chosen and categorized. Analysis results are subjected to a data mining analysis to provide association rules between the various dimensions of the framework. Finally, an ontology that corresponds to the framework is developed to answer to complicated questions related to metrics use and to facilitate the production of new, user defined meta-metrics.展开更多
文摘With the rapid development of China's reform and opening up and the socialist market economy, the development of Internet technology has promoted the prosperity of e-commerce, and further promoted the rapid development of China's economy. Data mining technology is an advanced science and technology, which has important implications for the e-commerce data processing. Through the summary of the data mining technology, this article puts forward the application of data mining technology in electronic commerce, in order to better promote the development of electronic commerce.
文摘In B2C e-commerce activities, it is involving vast amounts of customer data information. Introducing data mining technology to the electronic commerce, it provides a large number of valuable business information to electronic business enterprise, enhances the core competition of the electronic commerce enterprise. This paper starts from the model of data mining, analyzes the steps of the data mining and puts forward the application of data mining technology in B2C e-commerce.
基金Note:Contents discussed in this paper are part of a key project,No.2000-A31-01-04,sponsored by Ministry of Science and Technology of P.R.China
文摘Web data extraction is to obtain valuable data from the tremendous information resource of the World Wide Web according to the pre - defined pattern. It processes and classifies the data on the Web. Formalization of the procedure of Web data extraction is presented, as well as the description of crawling and extraction algorithm. Based on the formalization, an XML - based page structure description language, TIDL, is brought out, including the object model, the HTML object reference model and definition of tags. At the final part, a Web data gathering and querying application based on Internet agent technology, named Web Integration Services Kit (WISK) is mentioned.
文摘Due to a great deal of valuable information contained in the Web log file, the result of Web mining can be used to enhance the decision making for electronic commerce (EC) operation and management. Because of ambiguous and abundance of the Web log file, the least decision making model based on rough set theory was presented for Web mining. And an example was given to explain the model. The model can predigest the decision making table, so that the least solution of the table can be acquired. According to the least solution, the corresponding decision for individual service can be made in sequence. Web mining based on rough set theory is also currently the original and particular method.
文摘The diversity of e-commerce Business to Consumer systems and the significant increase in their use during the COVID-19 pandemic as a one of the primary channels of retail commerce, has made all the most important the need to measuring their quality using practical methods. This paper presents a quality evaluation framework for web metrics that are B2C specific. The framework uses three dimensions based on end-user interaction categories, metrics internal specs and quality sub-characteristics as defined by ISO25010. Beginning from the existing large corpus of general-purpose web metrics, e-commerce specific metrics are chosen and categorized. Analysis results are subjected to a data mining analysis to provide association rules between the various dimensions of the framework. Finally, an ontology that corresponds to the framework is developed to answer to complicated questions related to metrics use and to facilitate the production of new, user defined meta-metrics.