This paper discusses the definition and connotation of Theme Shopping Tourism(TST) destination,and reveals the attractive distance of TST destination based on the utility function derived from the supposed demand func...This paper discusses the definition and connotation of Theme Shopping Tourism(TST) destination,and reveals the attractive distance of TST destination based on the utility function derived from the supposed demand function.An attractive model is deduced.According to this attractive model,it is can be known that the attractive distance is related to the price difference of the theme commodities between TST destination and tourist origin place,the average expenditure of transport,the demand elasticity of price,the actual price of sightseeing spot,the critical price that a tourist will afford,the number of nights that a tourist stays on the TST destination and the price level of accommodation in the TST destination.The change mechanism of attractive distance of TST destinations is revealed in this paper,and implications on TST marketing are put forward.First,theme commodities should be luxuries.Second,lower price is the primary pulling factor of theme shopping tourism.Third,the route combining with sightseeing spots is beneficial to shopping tourism.At last,TST development is one way of rejuvenating the falling destinations.展开更多
In the digital era,more and more people tend to look for travel-related information on the Internet.Hence,destination marketing organization(DMO)websites can play a decisive role in affecting people’s destination cho...In the digital era,more and more people tend to look for travel-related information on the Internet.Hence,destination marketing organization(DMO)websites can play a decisive role in affecting people’s destination choices.Based on the study of Pai,Xia,and Wang,Macao’s DMO website received the lowest score in the effectiveness when compared to the other four tourism destinations:Japan,Korea,Hong Kong,and Thailand.This paper aimed to carry out a comparative analysis on the functionality among three DMO websites in Asia.Each website was examined in great detail,and the features were categorized according to a well-established conceptual framework pioneered by Li and Wang.Consequently,the results of this study gave useful information and new insights to destination marketing managers in terms of gap analysis and the development of new features for their websites.The results of this research could be used as benchmarking purposes in regards to website functionality.In addition,DMO websites in western countries,such as Canada,were also examined for a better understanding of the comprehensiveness of the available website functionality aimed for prospective visitors.Business and managerial implications were also discussed.展开更多
由于旅游研究的实地田野调查往往受时间、空间和成本等因素的限制,互联网与民族志相遇催生的网络民族志使旅游研究中的在线调查成为可能,因此也逐渐成为旅游研究的重要方法和关注热点。首先对从web of science核心集数据库中获取的网络...由于旅游研究的实地田野调查往往受时间、空间和成本等因素的限制,互联网与民族志相遇催生的网络民族志使旅游研究中的在线调查成为可能,因此也逐渐成为旅游研究的重要方法和关注热点。首先对从web of science核心集数据库中获取的网络民族志与旅游研究的相关论文进行总体态势分析;其次,通过逐篇研读和对文献的内容分析,总结出旅游者体验和目的地网络营销与价值创造这2个网络民族志的应用主题,其中,旅游者体验主题包括旅游体验动机、行为、真实性研究,目的地网络营销与价值创造主题包括对目的地营销组织及旅游企业的营销管理实践研究;最后,结合网络民族志的研究步骤从优势特点与局限应对来论述网络民族志是如何应用于旅游研究,并就网络民族志可进一步关注的研究主题和使用注意提出思考展望。展开更多
“十四五”时期,烟草行业面临社会环境发生巨大变革的挑战。从行业现状来说,烟草市场面临消费需求日益多元化、市场竞争日趋激烈、销售结构提升矛盾突出等问题。随着数字技术的不断发展,数据驱动逐渐成为烟草行业的新推手。零售户数据...“十四五”时期,烟草行业面临社会环境发生巨大变革的挑战。从行业现状来说,烟草市场面临消费需求日益多元化、市场竞争日趋激烈、销售结构提升矛盾突出等问题。随着数字技术的不断发展,数据驱动逐渐成为烟草行业的新推手。零售户数据作为最基本的数据来源,可以帮助企业有针对性地优化市场布局。本文以河南中烟CRM客户管理系统中的零售户信息为数据基础,以CRISP-DM(Cross Industry Standard Process forData Mining)为研究框架,结合逻辑回归、ARIMA时间序列、BP神经网络等机器学习和深度学习模型,对黄金叶(天叶)规格卷烟在2021年第四季度的销售数据进行建模验证,助力精准把控未来零售户价值走向。展开更多
基金Under the auspices of National Natural Science Foundation of China (No 40571059)
文摘This paper discusses the definition and connotation of Theme Shopping Tourism(TST) destination,and reveals the attractive distance of TST destination based on the utility function derived from the supposed demand function.An attractive model is deduced.According to this attractive model,it is can be known that the attractive distance is related to the price difference of the theme commodities between TST destination and tourist origin place,the average expenditure of transport,the demand elasticity of price,the actual price of sightseeing spot,the critical price that a tourist will afford,the number of nights that a tourist stays on the TST destination and the price level of accommodation in the TST destination.The change mechanism of attractive distance of TST destinations is revealed in this paper,and implications on TST marketing are put forward.First,theme commodities should be luxuries.Second,lower price is the primary pulling factor of theme shopping tourism.Third,the route combining with sightseeing spots is beneficial to shopping tourism.At last,TST development is one way of rejuvenating the falling destinations.
文摘In the digital era,more and more people tend to look for travel-related information on the Internet.Hence,destination marketing organization(DMO)websites can play a decisive role in affecting people’s destination choices.Based on the study of Pai,Xia,and Wang,Macao’s DMO website received the lowest score in the effectiveness when compared to the other four tourism destinations:Japan,Korea,Hong Kong,and Thailand.This paper aimed to carry out a comparative analysis on the functionality among three DMO websites in Asia.Each website was examined in great detail,and the features were categorized according to a well-established conceptual framework pioneered by Li and Wang.Consequently,the results of this study gave useful information and new insights to destination marketing managers in terms of gap analysis and the development of new features for their websites.The results of this research could be used as benchmarking purposes in regards to website functionality.In addition,DMO websites in western countries,such as Canada,were also examined for a better understanding of the comprehensiveness of the available website functionality aimed for prospective visitors.Business and managerial implications were also discussed.
文摘由于旅游研究的实地田野调查往往受时间、空间和成本等因素的限制,互联网与民族志相遇催生的网络民族志使旅游研究中的在线调查成为可能,因此也逐渐成为旅游研究的重要方法和关注热点。首先对从web of science核心集数据库中获取的网络民族志与旅游研究的相关论文进行总体态势分析;其次,通过逐篇研读和对文献的内容分析,总结出旅游者体验和目的地网络营销与价值创造这2个网络民族志的应用主题,其中,旅游者体验主题包括旅游体验动机、行为、真实性研究,目的地网络营销与价值创造主题包括对目的地营销组织及旅游企业的营销管理实践研究;最后,结合网络民族志的研究步骤从优势特点与局限应对来论述网络民族志是如何应用于旅游研究,并就网络民族志可进一步关注的研究主题和使用注意提出思考展望。
文摘“十四五”时期,烟草行业面临社会环境发生巨大变革的挑战。从行业现状来说,烟草市场面临消费需求日益多元化、市场竞争日趋激烈、销售结构提升矛盾突出等问题。随着数字技术的不断发展,数据驱动逐渐成为烟草行业的新推手。零售户数据作为最基本的数据来源,可以帮助企业有针对性地优化市场布局。本文以河南中烟CRM客户管理系统中的零售户信息为数据基础,以CRISP-DM(Cross Industry Standard Process forData Mining)为研究框架,结合逻辑回归、ARIMA时间序列、BP神经网络等机器学习和深度学习模型,对黄金叶(天叶)规格卷烟在2021年第四季度的销售数据进行建模验证,助力精准把控未来零售户价值走向。
