This study examines generational differences in media use based on pooled-data analysis of CGSS(Chinese General Social Survey)2010-2015.In order to show a full picture of the substitutability between new and old media...This study examines generational differences in media use based on pooled-data analysis of CGSS(Chinese General Social Survey)2010-2015.In order to show a full picture of the substitutability between new and old media,the study brings age heterogeneity of respondents and time effect into consideration.This study distinguishes four generations based on the year of birth,with the“newspaper generation”(people who born before 1969),“broadcast generation”(1970-1979),“TV generation”(1980-1989),and“Internet generation”(born after 1990)and aims to explore whether generations differ in their frequency of media use.The research analyses five-year pooled data CGSS 2010-2015(CGSS 2014 data is missing)to examine the influence of Internet on old media among different birth cohorts and how this effect changes over time.New media refers to the Internet;old media includes newspaper,broadcast,and television.The results are summarized as follows:First,for the“newspaper generation”,“broadcast generation”,and“TV generation”,Internet heavy users are usually more willing to use newspaper and broadcast as well.Internet heavy users are information seekers.They have a strong need of information and usually are involved in multi-tasking media activities.Nevertheless,only the Internet heavy users in“TV generation”will regard TV as another channel to get more information,which indicates that generations may adopt specific patterns of media use when they are young and remain faithful to those throughout their lifespans.“TV generation”have a stronger attachment to television than their previous and later generation.Second,in terms of the time effect,the empirical data proved that the broadcast shows a stronger vitality in digital age compared with newspaper and television.The frequency of broadcast use does not drop significantly until 2015.However,the frequency of newspaper and television use has shown a significant downward trend since 2011.Third,for the“Internet generation”,the use of the Internet has no effect on the use of other media.Even Internet heavy user,the one who has strong need of information,would not choose other media to search more information.This suggests that these digital natives would rather confine themselves to the Internet cocoon than collect new information through old channels.This study provides new insight to understand the current media ecology.The relationship between the new and the old media is a changeable and dynamic process and cannot be simply understood as“more-more”or“more-less”relationship.展开更多
目的农村老年人参加被征地农民养老保险已成为一种新形势,了解新形势下农村老年人的生活质量,探讨其影响因素。方法采用量性研究和质性研究相结合的方法,应用人口学资料调查问卷、简明健康测量量表(the medical outcomes study 36-item ...目的农村老年人参加被征地农民养老保险已成为一种新形势,了解新形势下农村老年人的生活质量,探讨其影响因素。方法采用量性研究和质性研究相结合的方法,应用人口学资料调查问卷、简明健康测量量表(the medical outcomes study 36-item short-form health survey,SF-36)、匹兹堡睡眠质量指数问卷(Pitsburgh sleep quality index,PSQI)对日照市某县农村的108名60岁以上老年人进行调查,同时围绕目前农村老年人生活质量的变化对10名老年人进行深入访谈。结果108名老年人的心理健康(PCS)得分为(61.81±24.25)分,心理健康(MCS)得分为(73.37±20.12)分,其生活质量与年龄、文化程度、是否有职业、是否患有慢性病以及睡眠质量等有关(P<0.05或P<0.01)。结论全社会必须共同努力,充分发挥老年人自身、家庭和相关部门的积极性,共同提高农村老年人的生活质量。展开更多
文摘This study examines generational differences in media use based on pooled-data analysis of CGSS(Chinese General Social Survey)2010-2015.In order to show a full picture of the substitutability between new and old media,the study brings age heterogeneity of respondents and time effect into consideration.This study distinguishes four generations based on the year of birth,with the“newspaper generation”(people who born before 1969),“broadcast generation”(1970-1979),“TV generation”(1980-1989),and“Internet generation”(born after 1990)and aims to explore whether generations differ in their frequency of media use.The research analyses five-year pooled data CGSS 2010-2015(CGSS 2014 data is missing)to examine the influence of Internet on old media among different birth cohorts and how this effect changes over time.New media refers to the Internet;old media includes newspaper,broadcast,and television.The results are summarized as follows:First,for the“newspaper generation”,“broadcast generation”,and“TV generation”,Internet heavy users are usually more willing to use newspaper and broadcast as well.Internet heavy users are information seekers.They have a strong need of information and usually are involved in multi-tasking media activities.Nevertheless,only the Internet heavy users in“TV generation”will regard TV as another channel to get more information,which indicates that generations may adopt specific patterns of media use when they are young and remain faithful to those throughout their lifespans.“TV generation”have a stronger attachment to television than their previous and later generation.Second,in terms of the time effect,the empirical data proved that the broadcast shows a stronger vitality in digital age compared with newspaper and television.The frequency of broadcast use does not drop significantly until 2015.However,the frequency of newspaper and television use has shown a significant downward trend since 2011.Third,for the“Internet generation”,the use of the Internet has no effect on the use of other media.Even Internet heavy user,the one who has strong need of information,would not choose other media to search more information.This suggests that these digital natives would rather confine themselves to the Internet cocoon than collect new information through old channels.This study provides new insight to understand the current media ecology.The relationship between the new and the old media is a changeable and dynamic process and cannot be simply understood as“more-more”or“more-less”relationship.
文摘目的农村老年人参加被征地农民养老保险已成为一种新形势,了解新形势下农村老年人的生活质量,探讨其影响因素。方法采用量性研究和质性研究相结合的方法,应用人口学资料调查问卷、简明健康测量量表(the medical outcomes study 36-item short-form health survey,SF-36)、匹兹堡睡眠质量指数问卷(Pitsburgh sleep quality index,PSQI)对日照市某县农村的108名60岁以上老年人进行调查,同时围绕目前农村老年人生活质量的变化对10名老年人进行深入访谈。结果108名老年人的心理健康(PCS)得分为(61.81±24.25)分,心理健康(MCS)得分为(73.37±20.12)分,其生活质量与年龄、文化程度、是否有职业、是否患有慢性病以及睡眠质量等有关(P<0.05或P<0.01)。结论全社会必须共同努力,充分发挥老年人自身、家庭和相关部门的积极性,共同提高农村老年人的生活质量。
