With the continuous development of modem science and technology,great changes have taken place in the advertising media industry where the traditional form of advertising has gradually changed into digital ones.Compar...With the continuous development of modem science and technology,great changes have taken place in the advertising media industry where the traditional form of advertising has gradually changed into digital ones.Compared with the traditional advertising,digital advertising has more flexibility and has a variety of forms in its advertising creation according to product itself.In addition,visual communication design plays a critical role where it is an important way to improve digital advertising.Therefore,it is necessary to optimize visual communication design in order to improve the quality of digital advertising.In this way,this article carries out an in-depth research and analysis on the visual communication design of digital media in digital advertising and put forward some reasonable suggestions and measures,aiming to further promote the development of China's advertising media industry.展开更多
One of the most significant advantages of the digital era is the fact that it presents a wide array of choices, without any time or place restrictions, to the target audience of the past who obtains information from t...One of the most significant advantages of the digital era is the fact that it presents a wide array of choices, without any time or place restrictions, to the target audience of the past who obtains information from the relatively passive and restricted sources. The role of the mobile devices that people carry with them almost everywhere and the Internet is undeniable in determining the speed of access to the information among these many choices. For brands, it is getting more and more difficult to reach users who spend their days and hours in front of different screens and consume information very quickly. Cross-device advertising, which has become one of the important subjects of the digital advertising studies in 2014, has established itself as an important method for reaching out to the customers of the digital age who use multiple devises. In this context, this study aims to discuss the essentials of a new advertising method called cross-device advertising. It is an advertising method utilized in digital platform by brands that would like to deliver their messages through the right ads, at the right place and time to the users who have multiple device options in today＇s world.展开更多
基金Project in the “3th Five-Year Plan”for the Development of Philosophy and Social Sciences in Guangzhou(Number:2020GZGJ211).
文摘With the continuous development of modem science and technology,great changes have taken place in the advertising media industry where the traditional form of advertising has gradually changed into digital ones.Compared with the traditional advertising,digital advertising has more flexibility and has a variety of forms in its advertising creation according to product itself.In addition,visual communication design plays a critical role where it is an important way to improve digital advertising.Therefore,it is necessary to optimize visual communication design in order to improve the quality of digital advertising.In this way,this article carries out an in-depth research and analysis on the visual communication design of digital media in digital advertising and put forward some reasonable suggestions and measures,aiming to further promote the development of China's advertising media industry.
文摘One of the most significant advantages of the digital era is the fact that it presents a wide array of choices, without any time or place restrictions, to the target audience of the past who obtains information from the relatively passive and restricted sources. The role of the mobile devices that people carry with them almost everywhere and the Internet is undeniable in determining the speed of access to the information among these many choices. For brands, it is getting more and more difficult to reach users who spend their days and hours in front of different screens and consume information very quickly. Cross-device advertising, which has become one of the important subjects of the digital advertising studies in 2014, has established itself as an important method for reaching out to the customers of the digital age who use multiple devises. In this context, this study aims to discuss the essentials of a new advertising method called cross-device advertising. It is an advertising method utilized in digital platform by brands that would like to deliver their messages through the right ads, at the right place and time to the users who have multiple device options in today＇s world.
