Medicines advertising can be discussed from several perspectives. The study can be directed to its informational content, current legislation, characteristic (persuasive, informative) and the use of euphemisms. In thi...Medicines advertising can be discussed from several perspectives. The study can be directed to its informational content, current legislation, characteristic (persuasive, informative) and the use of euphemisms. In this paper, the authors indicated the values present in the advertising content of the Centrum brand, classified by the World Health Organization (WHO) as Over the Counter—OTC Medicine, based on the content analysis [1] of whose evaluations will be based on advertising objects published on Facebook.展开更多
文摘Medicines advertising can be discussed from several perspectives. The study can be directed to its informational content, current legislation, characteristic (persuasive, informative) and the use of euphemisms. In this paper, the authors indicated the values present in the advertising content of the Centrum brand, classified by the World Health Organization (WHO) as Over the Counter—OTC Medicine, based on the content analysis [1] of whose evaluations will be based on advertising objects published on Facebook.
