Corporate identity construction of external publicity image is an important part of the development of enterprises.Based on Wodak’s discourse-historical approach,this study takes the text of COFCO’s English promotio...Corporate identity construction of external publicity image is an important part of the development of enterprises.Based on Wodak’s discourse-historical approach,this study takes the text of COFCO’s English promotional video as the research object,analyzes the corporate brand image,media image,organizational image,and environmental image constructed by the enterprises from three steps:linguistic expression,discourse strategy,and theme to provide references for Chinese enterprises to enhance their international influence.展开更多
As one of major textbooks wildly used in China among secondary school students and high schools, Go For It series published by People's Education Press have obtained and still maintained unshakeable since last cen...As one of major textbooks wildly used in China among secondary school students and high schools, Go For It series published by People's Education Press have obtained and still maintained unshakeable since last century. This study aims at exploring and investigating English texts by People's Education Press trying to find out the conduct of environmental education through English Learning to uncover how language choices in English textbooks are invested with ideological implications based on Discourse-Historical Approach(DHA).展开更多
Based on the English version of the Sustainability Report of China Mobile and the Annual Report of AT&T published in 2019 to 2020,this paper uses discourse analysis framework Discourse-Historical Approach.It expla...Based on the English version of the Sustainability Report of China Mobile and the Annual Report of AT&T published in 2019 to 2020,this paper uses discourse analysis framework Discourse-Historical Approach.It explains and analyses the identity of China Mobile and AT&T and discusses the ideological factors behind their images through the analysis of referential strategy,strategies of perspectivation and strategies of intensification and mitigation.By combining the use of corpus,this paper also analyses the identity of China Mobile and AT&T from the perspective of the use of high-frequency content words,modal verbs and their concordance.By doing so,the research shows that the identity created by the English version of China Mobile’s Sustainability Report is mainly authentic and practical,focusing on management and sustainable development as well as the development of technology.While the identity of AT&T is people-friendly,concerning about equity of female,male and black people,and focusing on diversity and inclusion.展开更多
文摘Corporate identity construction of external publicity image is an important part of the development of enterprises.Based on Wodak’s discourse-historical approach,this study takes the text of COFCO’s English promotional video as the research object,analyzes the corporate brand image,media image,organizational image,and environmental image constructed by the enterprises from three steps:linguistic expression,discourse strategy,and theme to provide references for Chinese enterprises to enhance their international influence.
文摘As one of major textbooks wildly used in China among secondary school students and high schools, Go For It series published by People's Education Press have obtained and still maintained unshakeable since last century. This study aims at exploring and investigating English texts by People's Education Press trying to find out the conduct of environmental education through English Learning to uncover how language choices in English textbooks are invested with ideological implications based on Discourse-Historical Approach(DHA).
文摘Based on the English version of the Sustainability Report of China Mobile and the Annual Report of AT&T published in 2019 to 2020,this paper uses discourse analysis framework Discourse-Historical Approach.It explains and analyses the identity of China Mobile and AT&T and discusses the ideological factors behind their images through the analysis of referential strategy,strategies of perspectivation and strategies of intensification and mitigation.By combining the use of corpus,this paper also analyses the identity of China Mobile and AT&T from the perspective of the use of high-frequency content words,modal verbs and their concordance.By doing so,the research shows that the identity created by the English version of China Mobile’s Sustainability Report is mainly authentic and practical,focusing on management and sustainable development as well as the development of technology.While the identity of AT&T is people-friendly,concerning about equity of female,male and black people,and focusing on diversity and inclusion.
