Brand extension is one of the central issues in marketing research.The current study employs event-related potentials(ERPs)to investigate the electrophysiological process when subjects make a decision to accept or re...Brand extension is one of the central issues in marketing research.The current study employs event-related potentials(ERPs)to investigate the electrophysiological process when subjects make a decision to accept or reject a brand extension composed of two words(W1W2).W1 is always a beverage brand name,and W2 a product name among three product categories:household appliance product(extension type BH),snack product(BS),and beverage product(BB).The behavior and ERPs data showed that subjects found it easy to accept the brand extension in the BB condition,medium in the BS and hard in the BH situation.The negative slow waves in different cortexes suggested that there are two cognitive conflict processes in evaluating a brand extension in the W1W2 paradigm:the conflict between W1 and W2,and the conflict between the whole information of W1W2 and the information retrieved from memory about the products under the brand name in W1.展开更多
The paper discussed the impact of dual distribution channel conflicts on financial performance of garment enterprises by multiple regression and mediation effect has been analyzed with market benefit as the mediated v...The paper discussed the impact of dual distribution channel conflicts on financial performance of garment enterprises by multiple regression and mediation effect has been analyzed with market benefit as the mediated variable based on the survey data of Shanghai region. The results show that： first, channel contention, channel areal differences and channel perception differences have a negative effect on financial performance and channel communication has a positive effect on financial performance significantly; second, market benefit has a positive effect on financial performance significantly; third, channel contention, channel areal differences and channel perception differences have a negative effect on market benefit and channel communication has a positive effect on market benefit significantly; forth, market benefit has a partial mediation effect on the influence of channel areal differences and channel communication on financial performance. Therefore, channel areal differences and channel communication are two major aspects among the dual distribution channel conflicts which may have influences on financial benefit of garment enterprises, and clothing company should lay emphasis on the settling of these two matters.展开更多
Wilde's comedy "Importance of being earnest" describes superior class's life picture in Victory. In the drama, dual life of the two main characters becomes key of the conflict of the drama. Wilde in ...Wilde's comedy "Importance of being earnest" describes superior class's life picture in Victory. In the drama, dual life of the two main characters becomes key of the conflict of the drama. Wilde in real life also led a dual life, which can be related to his works. With the help of Freud's theory of personality, the essay will show the psychology and social cause under the dual life.展开更多
To explore the potential capacity of dual-fight-turn lanes at signalized intersections under mixed traffic conditions, we defined two conflict zones between right turn vehicles and through bicycle corresponding to dif...To explore the potential capacity of dual-fight-turn lanes at signalized intersections under mixed traffic conditions, we defined two conflict zones between right turn vehicles and through bicycle corresponding to different right turn flows from dual-right-turn lanes. Relationships between the arrival rate of bicycle group at each conflict zone and the saturation flow rate of right turn movement were investigated. A model based on gap acceptance theory was adopted to estimate the capacity of dual-right-turn lanes under mixed traffic conditions. An analysis was carried out using the collected data from three four-leg signalized intersections in Beijing, China, where the dual-right-turn lanes were used. In addition, we also discussed the patterns of bicycle lane in the urban area of Beijing, and classified it based on its characteristics in use. It is concluded that the two lanes of dual-fight-turn lanes produce different capacities under mixed traffic conditions, and the analysis on scenarios of dual-right-turn movement traversing bicycle traffic plays a key role in explaining the different capacity performance of the two right turn lanes. Error analysis of the model indicated that the model was rational.展开更多
基金This work was supported by grant No.09JZD0006the State Education Ministry of China as a key project,No.09CGGL008YBBthe Social Science Foundation of Zhejiang Province,and obtained financial support from the 211 Project of the State Education Ministry.
文摘Brand extension is one of the central issues in marketing research.The current study employs event-related potentials(ERPs)to investigate the electrophysiological process when subjects make a decision to accept or reject a brand extension composed of two words(W1W2).W1 is always a beverage brand name,and W2 a product name among three product categories:household appliance product(extension type BH),snack product(BS),and beverage product(BB).The behavior and ERPs data showed that subjects found it easy to accept the brand extension in the BB condition,medium in the BS and hard in the BH situation.The negative slow waves in different cortexes suggested that there are two cognitive conflict processes in evaluating a brand extension in the W1W2 paradigm:the conflict between W1 and W2,and the conflict between the whole information of W1W2 and the information retrieved from memory about the products under the brand name in W1.
文摘The paper discussed the impact of dual distribution channel conflicts on financial performance of garment enterprises by multiple regression and mediation effect has been analyzed with market benefit as the mediated variable based on the survey data of Shanghai region. The results show that： first, channel contention, channel areal differences and channel perception differences have a negative effect on financial performance and channel communication has a positive effect on financial performance significantly; second, market benefit has a positive effect on financial performance significantly; third, channel contention, channel areal differences and channel perception differences have a negative effect on market benefit and channel communication has a positive effect on market benefit significantly; forth, market benefit has a partial mediation effect on the influence of channel areal differences and channel communication on financial performance. Therefore, channel areal differences and channel communication are two major aspects among the dual distribution channel conflicts which may have influences on financial benefit of garment enterprises, and clothing company should lay emphasis on the settling of these two matters.
文摘Wilde's comedy "Importance of being earnest" describes superior class's life picture in Victory. In the drama, dual life of the two main characters becomes key of the conflict of the drama. Wilde in real life also led a dual life, which can be related to his works. With the help of Freud's theory of personality, the essay will show the psychology and social cause under the dual life.
文摘To explore the potential capacity of dual-fight-turn lanes at signalized intersections under mixed traffic conditions, we defined two conflict zones between right turn vehicles and through bicycle corresponding to different right turn flows from dual-right-turn lanes. Relationships between the arrival rate of bicycle group at each conflict zone and the saturation flow rate of right turn movement were investigated. A model based on gap acceptance theory was adopted to estimate the capacity of dual-right-turn lanes under mixed traffic conditions. An analysis was carried out using the collected data from three four-leg signalized intersections in Beijing, China, where the dual-right-turn lanes were used. In addition, we also discussed the patterns of bicycle lane in the urban area of Beijing, and classified it based on its characteristics in use. It is concluded that the two lanes of dual-fight-turn lanes produce different capacities under mixed traffic conditions, and the analysis on scenarios of dual-right-turn movement traversing bicycle traffic plays a key role in explaining the different capacity performance of the two right turn lanes. Error analysis of the model indicated that the model was rational.
