With the development of behavioral operational management, human behavior such as altruism, fairness and trust has received considerable attention. This paper studies the effect of altruism on retailer’s and manufact...With the development of behavioral operational management, human behavior such as altruism, fairness and trust has received considerable attention. This paper studies the effect of altruism on retailer’s and manufacturer’s pricing strategy in two classic dual-channel supply chains by presenting Stackelberg game models. The analysis shows that the player’s altruism preference strongly affects their pricing strategies. The more altruistic one player is, the more profits the other player obtains. Moreover, the effect of manufacturer’s altruistic preference is larger than that of retailer’s. In addition, online price is always lower than offline price in dual-channel supply chain, which still holds true considering altruism. The results also reveal that the product web-fit has significant effect on the player’s optimal pricing strategies. The more compatible with online market the product is, the lower the retail price is set, and the more profit the manufacturer obtains whereas the less the retailer gets.展开更多
This study introduced a dual model on an original linear programming to obtain those shadow prices of resources that take part in optimizing. Of feed formulation, the shadow prices of nutrient resources show their inf...This study introduced a dual model on an original linear programming to obtain those shadow prices of resources that take part in optimizing. Of feed formulation, the shadow prices of nutrient resources show their influencing degree on a diet last cost when increasing or decreasing expected diet nutrient values. The higher the shadow price of one nutrient resource, the more obvious its influencing action on a diet last cost. When the shadow price of a kind of resource equals 'zero', it means that reaching of this nutrient value does not have influence on a special diet last cost within a particular value range. At the same time, this paper discussed the future development direction of feed formulation optimizing techniques in China.展开更多
文摘With the development of behavioral operational management, human behavior such as altruism, fairness and trust has received considerable attention. This paper studies the effect of altruism on retailer’s and manufacturer’s pricing strategy in two classic dual-channel supply chains by presenting Stackelberg game models. The analysis shows that the player’s altruism preference strongly affects their pricing strategies. The more altruistic one player is, the more profits the other player obtains. Moreover, the effect of manufacturer’s altruistic preference is larger than that of retailer’s. In addition, online price is always lower than offline price in dual-channel supply chain, which still holds true considering altruism. The results also reveal that the product web-fit has significant effect on the player’s optimal pricing strategies. The more compatible with online market the product is, the lower the retail price is set, and the more profit the manufacturer obtains whereas the less the retailer gets.
基金The study was supported by“Tenth Five Year”National Science and Technology Plan of China(2001 BA513B04-01).
文摘This study introduced a dual model on an original linear programming to obtain those shadow prices of resources that take part in optimizing. Of feed formulation, the shadow prices of nutrient resources show their influencing degree on a diet last cost when increasing or decreasing expected diet nutrient values. The higher the shadow price of one nutrient resource, the more obvious its influencing action on a diet last cost. When the shadow price of a kind of resource equals 'zero', it means that reaching of this nutrient value does not have influence on a special diet last cost within a particular value range. At the same time, this paper discussed the future development direction of feed formulation optimizing techniques in China.
