Design Method for Optimizing the Interactive Interface of Live Broadcasting Platform for the Elderly Users

In the era of network live broadcasting for everyone,the development of live broadcasting platforms is also more intelligent and diversified.However,in the face of a large group of elderly users,the interface interaction design mode used is still mainly based on the interaction mode for young groups,and is not designed for elderly users.Therefore,a design method for optimizing the interaction interface of live broadcasting platform for elderly users was proposed in this study.Firstly,the case study method and Delphi expert survey method were used to determine the design needs of elderly users and the design mode was analysed.Secondly,the orthogonal design principle was used to design a test sample of the interactive interface of live broadcasting platform applicable for the elderly users,and then a user evaluation system was established to calculate the weights of the design elements using hierarchical analysis,and then the predictive relationship between the design mode of the interactive interface of live broadcasting platform and the elderly users was established by Quantitative Theory I.Finally,Genetic Algorithm was applied to generate the optimized design scheme.The results showed that the design method based on the Genetic Algorithm and the combination of Quantitative Theory can scientifically and effectively optimize the design of the interactive interface of the live broadcasting platform for the elderly users,and improve the experience of the elderly users.

Research on Current Situation and Legal Regulation of Cosmetics Live Streaming E-commerce in China

Analyze the compatibility between cosmetics and live streaming e-commerce from its own nature,marketing means and supply chain characteristics.According to the prominent problems,sort out the relationship between all parties in the cosmetics live e-commerce industry chain.Combined with the latest regulatory policies of live streaming e-commerce and cosmetics,the responsibilities of different subjects in cosmetics live streaming e-commerce are summarized,and relevant suggestions and countermeasures are put forward for the standardization and development of live streaming e-commerce.Cosmetics brand owners are the first responsible persons for product quality.Anchors,as a mixed identity between intermediary,advertising spokesperson and operator,should bear stricter joint and several liability when recommending products related to consumers’health.If anchors fail to clearly identify themselves in the recommendation process,thus causing consumers to mistake them for the operator of the cosmetics,they should assume the obligations of the operator.

Research on the Marketing Mechanism of E-commerce Live Broadcast - Based on The Perspective of Brand Value Co-Creation

Today,the e-commerce live broadcast industry has formed a huge market,and it has become one of the important ways for most netizens to purchase goods.Live streaming has brought new opportunities for e-commerce and new growth for brand value.The interaction between brands and customers has gradually expanded,in this case,the importance of value co-creation has become more and more prominent.This article will take e-commerce live broadcast marketing as the research object,and the brand value co-creation as the research perspective,then provide a direction based on the value co-creation perspective for the healthy and long-term development of e-commerce live broadcast marketing by studying and analyzing the cases of brand value co-creation.

Live Video Services Using Fast Broadcasting Scheme

The Fast Broadcasting scheme is one of the simplest schemes that provide video services. In this scheme, the video is divided into equal-sized segments depending upon the bandwidth allocated by the video server. If the video length is not known, then this scheme cannot be applied as the number of video segments cannot be determined. In a live video wherein the video size is unknown, especially the ending time of the live broadcast, e.g., cricket match, this scheme cannot be applied. In this paper, we propose a model that helps the Fast Broadcasting scheme to support live video broadcasting. The basic architecture of the system consists of a live system with one video channel that broadcasts the live video and a video server that broadcasts the already broadcast live video to users.

Design and Implementation of the Dance Teaching Live Broadcasting System Based on the Distance Education Platform

With the rapid development of the modem information technologies,to promote the education informatization and share the educational and teaching resources,the live classroom in the distance education emerges as the times require.The live classroom expands the space-time boundaries in our education and teaching,and changes the traditional teaching methods.It is a new model of the distance education.In order to recognize and understand the impact of the live teaching on the dance teaching and promote the development of the live teaching in the dance education,this paper,from the perspective of the distance education,uses the theories and methods of the distance education to analyze the characteristics of the live teaching,which is a feasible way.

Research on the Problems and Governance of Live E-commerce Based on Blockchain Technology

With the advent of the digital age,new e-commerce formats emerge one after another.As a new mode of e-commerce,live e-commerce plays an important role in helping economic development and increasing social welfare.Based on the current research situation of live broadcast e-commerce,this paper analyzes the problems of irregular behavior and ineffective supervision in the operation of live broadcast e-commerce,and puts forward that the government should strengthen the legislation of live broadcast e-commerce and rationally use blockchain to provide technical support to the government and regulatory agencies,aiming at standardizing the behavior of live broadcast e-commerce and promoting the sound development of live broadcast e-commerce.

RESEARCH ON GROUPING STRATEGY OF SIP-BASED STREAMING MEDIA P2P LIVE BROADCAST NETWORK

The rapid development of Internet has led to the explosion of information sharing, and how to supervise the sharing is a main research topic on current Internet. Aiming at the disadvantage that the current Peer-to-Peer (P2P) is hard to manage and control, this paper presents a Session Initial Protocol (SIP)-based P2P network of three-level architecture. SIP middleware is introduced to the middle level of the three-layer architecture. By the connection function of the SIP signaling, the P2P transmission on media-level can be controlled. Using SIP’s register and authentication function, the manage layer can manage the whole P2P network. Based on the aforementioned architecture, this paper investigates the grouping strategy on a live broadcast application in P2P network. Combined with the function of SIP register, the paper works on several grouping strategies, sets up models to manage users by grouping them, presents a weight-based K-means IP address grouping algorithm, and realizes it. The experiment shows that the grouping strategy presented in this paper can solve the problem of group sharing of network resource, and can realize the efficient-sharing, reasonable-distributing of network resource.

直播电商背景下国货品牌崛起的演化机制研究

借助直播平台优势,通过政府扶持,实现国货品牌崛起,在当前经济形势下成为大势所趋。考虑政府、直播电商平台和国货品牌方的有限理性,构建三方演化博弈模型,研究不同环境条件下各博弈主体的策略选择。分析结果表明:在直播电商行业发展的不同阶段,直播电商平台和政府部门的策略选择不同,在直播电商行业发展初期,直播平台违规经营动机强烈,政府创新监管动力不足,国货品牌难以突破发展瓶颈;而在条件成熟时,政府和平台合力支持国货品牌发展,实现国货品牌崛起。

电商直播中消费者购买意愿影响因素研究——基于双路径模型视角

随着电商直播步入新的风口,其蕴藏的巨大商业潜力受到越来越广泛的关注,消费者购买意愿成为影响电商直播可持续发展的重要因素。研究运用双路径模型(ELM),基于中枢路径和边缘路径构建消费者购买意愿的影响因素,实证分析在电商直播中产品因素与主播特征对消费者购买意愿的影响。研究发现,产品质量、价格优惠性、主播吸引力和主播交互性对购买意愿有显著正向影响,但主播专业性对购买意愿的影响并不显著;在中枢路径下,产品质量和价格优惠性通过实用价值影响消费者购买意愿;在边缘路径下,主播专业性、主播吸引力和主播交互性通过享乐价值影响消费者购买意愿。

5G-live双向融合传播平台的设计与建设

5G-Live双向融合传播平台是以“5G+4K+IT+云技术”为技术支撑,创新媒体融合生产模式,通过大小屏端4D+双向融播,实现了实时采集流信号、互联网大数据、互动音视频图文、实时互动信号的多维展现和多元交互,做到了平台频道用户化实时生产和融媒化流程再造。本文对5G-live双向融合传播平台的设计与建设进行了较为全面的介绍。

融媒体时代直播电商经济发展问题分析

本文着眼于融媒体时代直播电商经济发展,旨在探究融媒体时代直播电商经济发展中存在的问题与有效解决路径。首先,文章从介绍融媒体时代的定义和特征、直播电商发展和趋势及融媒体时代对直播电商经济发展的影响入手,阐述研究的必要性和可行性;其次,分析直播电商经济发展中存在的问题,包括直播电商平台的数量和竞争激烈性、直播电商产品质量和消费者权益保护、直播电商购物体验和社交互动的平衡三方面内容,并针对直播电商经济发展中存在的问题提出相应的意见和建议,以供参考。

基于广电5G 的体育直播类高新视频技术方案研究

首先介绍高新视频的定义,提出基于5G网络传输的高新视频在体育直播类业务中的应用场景。其次阐述体育直播类高新视频业务对传输网络的需求,对广电5G网络能力进行分析,包括空口速率、网络时延及可靠性等内容。最后提出基于广电5G的体育直播类高新视频技术方案,包括总体技术架构及相关功能模块等内容,为广电行业探索高新视频应用创新提供参考。

观众效应对直播间消费行为的作用机制研究

运用直播平台数据,分析观众效应对直播间消费行为的作用机制,探讨主播身份和粉丝结构在其中的调节作用。研究表明:①观众效应对于主播奖励收入和销售收入均存在显著的正向作用,在有他人真实临场或虚拟临场的情境下,消费者的在线购买决策容易被激发。②当主播身份为网红明星时,观众效应对于主播奖励收入的正向作用会增强;当主播身份为意见领袖时,观众效应对于主播销售收入的正向作用也会增强。③粉丝群体在直播间承担着重要作用,在粉丝结构中,新粉丝占比较高时,观众效应对于主播销售收入的正向作用会增强。

直播平台内观众与主播间法律关系的性质研究

直播打赏关系的性质界定对消费者权益保护与纠纷预防具有重大意义。直播打赏关系中虚拟货币的转移作为实质上的财产转移值得法律评价和规范,该关系完全符合合同成立的要件,应被认定为独立的合同关系。直播打赏基本运行模式为“非强制性付费”商业模式,基于对主播与观众之间真实意思表示的尊重,直播打赏合同不宜被认定为赠与合同,而应是网络服务合同。相较于平台和观众之间的网络服务合同,直播打赏网络服务合同在格式、主体、权利义务、履行等方面具有特殊性,可以考虑引入打赏冷静期作为配套措施,但在其具体规则的设计上应注重规制消费者的“恶意反悔”。同时,直播平台作为网络服务交易平台提供者,在不能提供主播的有效联系方式时,应当依据《消费者权益保护法》规定,承担对消费者的先行赔偿责任,以辅助相关纠纷的妥善化解。

电商直播互动对消费者购买意愿的影响因素研究

近年来我国电商直播行业快速发展,成为新型消费方式。研究基于SOR理论,分析消费者由外部刺激导致内在状态发生变化,进而产生行为反应的新型直播购物模式,构建“互动质量—情感能量—消费者购买意愿”的购买意愿模型,探究新型消费场景下影响消费者购买意愿的路径和因素。研究发现:增强电商主播的互动质量,强化直播间观众的互助质量,能有效促进直播间观众正向情感能量的沉淀和积累。基于以上发现,研究提出提升主播的专业化素养,激发观众参与意愿,构建紧密粉丝群体,以功能升级优化平台消费体验等管理和营销建议,以期对电商直播行业的健康发展发挥积极作用。

盗播体育赛事直播行为的刑法规制

盗播体育赛事直播行为侵犯合法直播人的经济利益,破坏市场竞争秩序,严重危害体育赛事产业发展。由于我国刑法立法缺乏相关规范,民事赔偿责任不足以有效遏制该行为,导致体育赛事转播知识产权保护不力,无法发挥刑法预防犯罪、规制行为的保障功能。为有效保护合法直播人的广播组织权,维护公平竞争的市场经济秩序,有必要对盗播体育赛事直播行为进行刑法规制。建议修改《刑法》第217条侵犯著作权罪,增加侵犯广播组织权的行为类型,以实现对该行为的刑法规制。该行为的犯罪化回应社会现实需求,满足法益保护需要,填补刑法立法漏洞,具有著作权法和政策基础。

The influence of e-commerce live streaming affordance on consumer’s gift-giving and purchase intention

In e-commerce live streaming,sellers choose the most suitable streamers to endorse their products.The streamer introduces the main functions of the goods,organizes marketing activities,improves the consumers’shopping experience,and finally facilitates transactions and obtains gifts.However,the formation mechanism of guanxi between streamers and consumers remain unclear.Based on affordance theory,this study uses structural equations to empirically study the decision-making mechanism of consumer gift-giving and purchase behavior in ecommerce live streaming.The study finds that affective affordance and cognitive affordance have positive impacts on swift guanxi;swift guanxi is an antecedent of consumers’purchase intention and gift-giving intention.

线上直播联合回馈教学法在孕妇学校中的应用

目的 探讨线上直播联合回馈教学法在孕妇学校中的应用效果。方法 选择2019年1月至2022年8月在该院产检及分娩的584例孕产妇作为研究对象,其中2019年1月至2021年8月产检及分娩的孕产妇(308例)为对照组,2021年9月至2022年8月产检及分娩的孕产妇(276例)为试验组。对照组采用传统孕妇学校模式进行健康教育,试验组采用线上直播联合回馈教学法进行健康教育。分别对2组孕产妇听课情况、课程满意度、健康教育效果及分娩自我效能进行评价对比。结果 试验组孕产妇在听课次数、分娩自我效能、操作类课程满意度方面优于对照组,差异均有统计学意义(P<0.05)。2组孕产妇理论课程满意度比较,差异无统计学意义(P>0.05)。试验组孕产妇健康教育效果相较于对照组有待提高,差异有统计学意义(P<0.05)。结论 线上直播联合回馈教学法能提高孕妇的健康教育参与度及其分娩自我效能,但学习效果及学习满意度仍有待提高。

以“虚”促实,虚拟数字人技术赋能外贸营销探索研究

AI(人工智能)技术与外贸深度融合,推动着跨境贸易模式的智能化升级,虚拟数字人技术在外贸营销领域的应用逐步兴起,为解决外贸企业在海外短视频、跨境直播、海外社交媒体营销等数字化营销过程的痛点问题提供了新思路,激发外贸新活力。本文分析了虚拟数字人技术赋能外贸营销的作用机理,论述了该技术在外贸营销领域实现规模化应用所必须具备的四个条件,对其在外贸营销过程中的主要应用场景进行深入的剖析,明确在外贸领域的独特应用价值,强调技术的持续进步将推动虚拟数字人应用发挥出更来更大的赋能潜力。

独家签约模式下主播“跳槽”纠纷的法律适用问题

随着网络直播行业的蓬勃发展,主播“跳槽”纠纷频频发生。实践中,独家签约主播“跳槽”纠纷争议焦点主要集中于竞业限制制度和违约金司法酌减规则的适用问题,相关裁判存在分歧,有损司法权威。根据网络主播法律身份,劳动关系下主播竞业限制具有合法性基础,应依据《劳动合同法》审查各项要件。具有演艺经纪关系主播可以与直播公司约定竞业限制,但应严格审查该条款的合法性与合理性。在审查认定竞业限制约定有效的基础上,进一步明确违约金司法酌减的举证责任分配与具体考量因素。