Paths for Upgrade and Transformation of E-commerce of China's Fresh Agricultural Products Based on Whole Industry Supply Chain

China's e-commerce market scale of fresh agricultural products has reached 1000 billion yuan,and the prospect is bright.However,in the face of such problems as quality control,storage and distribution,and consumption habits,the fresh product e-commerce has great difficulty in development.Internet generates large data,and data are the resources and the core of the Internet and the foundation for survival and development of Internet.This paper analyzed the current situation of the development of fresh agricultural products,and discussed the plight of fresh product e-commerce in scale,profit,non-standard,and network environment.On the basis of the whole industry supply chain,it came up with paths for upgrade and transformation of the fresh product e-commerce with the big data as the core in the context of Internet environment.

Empirical Research on E-commerce to Increase the Scale of Agricultural Products Trade: Taking Guangxi Hezhou Zhengfeng Modern Agriculture Co.,Ltd. as an Example

Agriculture is the foundation of the national economy.The periodicity of agricultural product output and prices,the asymmetry of information between buyers and sellers,and the inherent characteristics of small scale,high cost,and low profit have caused slow sales,which greatly hurt the enthusiasm of farmers to develop production and endanger social stability.Constructing an informationized and commercialized trading platform and an information sharing platform through e-commerce and establishing related systems and supervision mechanisms will help to promote the rapid growth of agricultural product sales.Research has shown that in the field of agricultural circulation,e-commerce has a significant effect on increasing the scale of agricultural trade.

Willingness of Agricultural Workers to Conduct E-commerce of Agricultural Products Based on GEM Model

At present,the development of e-commerce is slow for agricultural products in China. Taking agricultural workers as the research object,this paper analyzed factors influencing the implementation of e-commerce of agricultural products. Besides,from the enterprise status,market conditions,and groundings,with the aid of the GEM( Groundings-Enterprises-Markets) model,it evaluated the factors influencing the development of e-commerce of agricultural products. Then,using SPSS software,it analyzed factors and came up with improvement recommendations. The results show that 59% of the respondents are willing to conduct e-commerce,and the status of the enterprises,market conditions and groundings are main factors influencing the implementation of e-commerce of agricultural products. Therefore,it is required to increase industrial concentration,promote cooperation between small and medium-sized enterprises( SMEs),and strengthen infrastructure construction,so as to promote the development of e-commerce of agricultural products.

Development mode of the E-commerce of eco-agriculture products in China

With the extensive use of the Internet and mobile technology, E-commerce in China has shown tremendous growth advantages and market potential, especially in promoting the access of eco-agriculture products. The E-commerce of agriculture products has shown diversification on the mainstay. "Three products, one indication"(pollution-free, green product, organic product, geographical indication) has becomes the primary character. Although the market of fresh products occupies a limited and meager profit, the blue sea effect has caused capital to enter into a large-scale development. It is very clearly shown after the analysis that the market of eco-agricultural E-commerce is vast and the expansionist policy for E-commerce environment is favorable. Meanwhile the required hardware and software of network in E-commerce are basically equipped with rapid development of service technology and strong driving force for innovation and development as well as an endless stream of new models and platforms. The whole phrase of development can be divided into five major stages. Through the analysis of five perspectives, such as platform, driver, participant, food supplier and Taobao, 16 types of agro-products E-commerce models and their different types of e-payment support systems are summarized, revealing the two major bottlenecks of development, namely the markets with limited share and low profit-making and the impact of cold chain services on E-commerce development. The thesis finally fortells the ten trends for the future development.

A Study on Establishing a Cross-border E-commerce Logistics System for Agricultural Products in Sichuan Province in the Context of the Belt and Road Initiative

The rapid development of cross-border e-commerce,especially since Chengdu was listed as an Integrated Pilot Zone for Cross-Border E-Commerce in 2016,has led to a rising trade value of agricultural products in the metropolis.This upward trend is also attributed to the China-Europe Railway Express and the Chengdu International Aviation Hub Integrated Functional Area,two infrastructure systems that have opened more international logistics channels for agricultural products in Sichuan province.However,the development of cross-border logistics has failed to respond to the rapid growth of cross-border e-commerce for agricultural products.This problem has given rise to longer delivery cycles,higher costs,and reduced product quality,hindering the development of cross-border e-commerce for agricultural products.Currently,most research efforts are focused on selecting a logistics mode which has created an urgency is to establish a logistics system.To that end,we must utilize the opportunities and preferential policies brought about by the Belt and Road Initiative to advance the establishment of a cross-border logistics system for agricultural products,which will create more channels for selling Sichuan’s agricultural products overseas.This article analyzes the current situation of the cross-border logistics system for agricultural products produced by the province and studies the potential relationships between a logistics system and cross-border trade of agricultural products.It seeks to build a logistics system that meets the demands of cross-border transactions using economic theories focused on cross-border e-commerce and logistics.Such a logistic system will help shorten long delivery cycles,cut delivery costs,and guarantee the quality of agricultural products.Also,it can contribute to the rapid development of cross-border e-commerce of agricultural products and solve problems in developing the agricultural products logistics system of Sichuan province.

Assumption of E-commerce Platform of Agricultural Products Based on F2C2B Mode

This paper proposes the assumption of E-commerce platform of the agricultural products based on the F2C2B mode. The whole e-commerce model is guided by the idea of the supply chain management from the perspective of the modern system, and the e-commerce integration model from customer to supplier is implemented, and the whole is optimized. E-commerce to cloud computing as the basic environment, the construction of public cloud services and private cloud resources, based on public cloud to the SaaS way to provide services to customers, focus on business search and business collaboration, make full use of the lnternet, modern communications technology to provide the real- service. The development of agricultural economy, no longer depends only on the number of some traditional agricultural resources, but also depends on the modern technology, information access and use. Through the development of basic network technology, by virtue of some modern electronic information technology and some other means that can improve the intelligence of agricultural use of the information resources, the proposed model provides the new methodology of the solution.

Financing Decisions Analysis of E-commerce Supply Chain Finance for Fresh Agricultural Products in China

The supply chain finance(SCF)solutions are becoming increasingly diversified with the continuous perfection of the economic system.However,financing for small and medium sized enterprises(SMEs)is still a difficult issue waiting to be solved by enterprises and the government in China.SCF solutions based on e-commerce platforms have developed rapidly in China that provide an alternative for SMEs when few studies have been conducted on e-commerce SCF solutions which focus on fresh agricultural products.Therefore,this research focuses on the SCF solutions applicable to e-commerce enterprises of fresh agricultural products.

The Effect of Performance Management System on Employee Productivity in Cross-Border E-Commerce Enterprises in China

The aim of the current research was to analyze how the performance management system of China’s cross-border e-commerce enterprises affects employee productivity.The study was guided by the following research objectives:to investigate the performance management system on employee productivity in cross-border e-commerce enterprises in China;to determine the relationship between the performance management system and employee productivity in cross-border e-commerce enterprises in China.The study adopted a quantitative approach to the effects of performance management practices on employee productivity.The dependent variables included performance appraisals,reward systems,and performance feedback,and the implications on employee productivity as the independent variable.The target population is comprised of 400 employees in China’s cross-border e-commerce enterprises.Descriptive statistics were utilized as a data analysis tool.The demographic profiles of the respondents were analyzed using percentages and frequencies.Inferential statistics such as correlation and regression analysis established the relationship between dependent and independent variables.The study recommends that the performance management practices should be optimized to improve employee performance.Performance reviews should be focused on the contributions of the individual employees to meet the organizational objectives.For every possible opportunity,the manager should formally recognize good employee efforts for enhanced work performance.Effective performance management practices that edify appraisal and reward should be used to achieve organization goals and enhance employee productivity.

Technology and Infrastructure Considerations for E-Commerce in Chinese Agriculture

Information technology （IT） was one of the most intensively studied and extensively applied technologies in the 20th century and its research and application will be even more accelerated in the 21st century. The impact of IT is more farreaching than any one may have had imagined, encompassing all facets and sectors of society. Economically, e-commerce generated more than $1.5 trillion in the US in 2004 and is projected to be 30, 15 and 2.6% of the total manufacturing, whole sales and retail sales in the US in 2006 respectively. IT research in agriculture has so far been particularly applied to such fields as precision farming and bioinformatics and in extension and farming practices. As such, its potential application in agricultural e-commerce has only begun to be explored. The United States Department of Agriculture has identified four different functions that e-commerce firms perform in the agricultural sector. They are： （1） information distribution, （2） input supply, （3） commodity trading floor, and （4） logistics/supply chain management. Unlike other industrial products, agricultural products are much more diverse and difficult to process and handle. For instance, fruits and vegetables are perishable and have to reach the market and the hands of consumers within a short period of time. One of the problems for IT applications in agriculture is the lack of standard measures in characteristics and quality of perishable produce and processing foods. Standards are pre-requisites for effective IT application and e-commerce. According to the Global Commerce Initiative, standards bring scalability, portability and affordability to the business process. Standards speed up the supply chain and reduce errors and protect technology investments and ensure system to system interaction and interoperability. Because the complexity of issues involved in standardization, the process of standardization must involve the input and discussion from all segments of the society. Being the largest agricultural country in the world and one of the most active trading partners in the international market, China must also be involved in determining the standards for both domestic and international trades. These measures are the necessary foundations for e-commerce in agriculture. In this paper, we provide a review of the technological development of standardization and coding that are prerequisites for IT application in e-commerce. This understanding is important for professionals in China to promote e- commerce in agriculture. Finally, we propose that a national committee to be formed in China, which includes IT experts from private sectors, academic professionals and governmental officials. This committee should consider the progress being made elsewhere in the world, the unique properties of Chinese commodities and appropriate business models to determine a set of standard measures that are transportable and communicable digitally in the world market for China＇s e- commerce in agriculture.

Development of Rural E-commerce from the Perspective of Agricultural New Kinetic Energy Cultivation:Based on Survey on the "E-commerce Entering Villages and Households" Project of Jurong City

Taking the implementation of the"e-commerce entering villages and households"project in Jurong City as an example,a survey plan is formulated,and questionnaires are designed.Through questionnaires,a large number of agricultural households are visited,and the data are collected and collated;and using interviews and field trips,the help of e-commerce for agricultural products sales is understood.Then,the analysis on the entire survey is summarized.Finally,the survey is researched,and it is found that the current rural e-commerce lacks professional talents and the product distribution system is not perfect.For existing problems,corresponding solutions are put forward.

The Upward Issue of Agricultural Products Based on Farmer Cooperatives in the Context of Internet

In recent years,the development of rural e-commerce has been rapid but not balanced,and the upward scale of agricultural products is much smaller than the downward scale of industrial products.In the upward process of agricultural products,there are different models of e-commerce with farmers as the main body or cooperatives as the main body.Comparatively speaking,the difficulties in developing e-commerce for agricultural products with farmers as the main body are more prominent,while the development of e-commerce in agricultural products with cooperatives as the main body has more significant advantages.At present,there are still urgent problems to be solved,such as insufficient cold chain logistics facilities,insufficient scale and strength of cooperatives,and lack of systematic planning of local government's support policies for agricultural products.However,generally speaking,the upward trend for agricultural products based on cooperatives will be the mainstream of the development of agricultural electronic commerce in the future.

Comparison of Online Distribution Channels of the Thailand Community Enterprise Products

This research aims to study an online distribution of community enterprise products,to design the management system for an e-commerce distribution channel,and to compare the efficiency of distribution channels through a developed e-commerce system and ready web.A personal interview survey method was used to collect data on the production,marketing,and online selling issues.In total 150 community enterprise entrepreneurs in five product categories(food,appliance/home decoration,beverage,garment/ornament and non-food herb)and 50 consumers were equally selected by judgment sampling method.The e-commerce channel that was developed is our website and social network website that was selected to compare the efficiency of distribution channels is Facebook.The research found that only 14.67%of community enterprise entrepreneurs sell products through online channel.The product which was sold through the developed website and maximized gross profit is food(35.53%of total revenue).The others,are beverage,non-food herb,appliance/home decoration,and garment/ornament,earn gross profit 31.50%,22.39%,9.78%and 0.80%of total revenue,respectively.The result of distribution channels comparison between our website and webpages on Facebook found that Facebook has the ability to reach customers 2,811 times more than the website 64.75%,which has only 991 times.Regarding to sales,it is found that revenue from Facebook is higher than the website in all product categories.

Design and Implementation of E-Commerce Platform Based on Android

This paper introduces the basic functions of the e-commerce system implemented on Android, including user management functions, product search functions, product browsing functions, and product tracking functions, etc. It is necessary to use technologies in Android in order to implement each module function. For example, network communication requires Android’s network request technology and data analysis technology. The display of pictures requires the use of Android controls and cache technology. The traceability of products requires camera scanning technology. And RSA decryption technology and so on. Through the above thread pool technology and the use of caching mechanism, the user experience of UI will be improved and unnecessary network resources consumption will be avoided.

Assessment of Climate for Agricultural Suitability and Optimal Allocation of Agricultural Production in the Guanzhong Region, Shaanxi Province

Based on spatial climatic data of agriculture and the experiment data, the models of agro-ecological assessment of climate for agricultural suitability in this study were developed using the fuzzy mathematical method. Three coefficients, in- cluding the resource coefficient （Cr）, the efficiency coefficient （Ce）, and the utility co- efficient （K）, were used in the models, which were calculated based on temperature, moisture, and sunshine duration data of Guanzhong region, Shaanxi Province. The results indicated that resource coefficient was higher in west of the region than that in east, and higher in south （especially in the Central Shaanxi Plain） than that in the Weibei plateau. The value of Cr changed from 6.5 to 9.2 from north to plain area. Spatial change of efficiency coefficient was obvious, lower in the northeast than in the central plain, and the value of Ce changed from 2.3 to 6.5 from the northeast to the central plain. As for utility coefficient, it was lower in northeastern part of the Weibei plateau and in southern mountain areas than that in the central plain, showing significant latitudinal zonality. Furthermore, the value of K increased from 0.35 to 0.78 from northeast to the central plain, and decreased from 0.78 to 0.53 from the central plain to southern mountain areas. These indicated that climate resource in the central plain region was more abundant and potential, compared with other regions. GuanZhong region was classified into three larger agricultural zones and three small independent zones, according to agro-ecological assessment. Light, heat and water resources should be made use of in an efficient way in spatial allo- cation of agricultural production. For example, water facilities should also be im- proved in Weibei plateau region where highly-qualified fruit should be enhanced and fruit processing industrial chain should be shaped. Large-scale production area of wheat should be increased in central irrigation region and more vegetable bases should be developed around large and medium-scale cities. Thanks for outstanding water conservation function, the three-dimensional agriculture including medicine and other sideline production should be developed in Qinling Mountains and the special- ized commercial agriculture should be accelerated in independent small zones, ac- cording to local conditions. In the research, different crop varieties were developed in corresponding regions as per current eco-climatic conditions.

Development of Agricultural Product Logistics in Tianjin in the Context of the Coordinated Development Strategy of Beijing-Tianjin-Hebei Region

Since February 26,2014,Chinese president Xi Jinping of the Central Committee of the Communist Party of China listened to the report on the coordinated development of Beijing-Tianjin-Hebei Region and delivered an important speech,and officially raised the coordinated development of Beijing-Tianjin-Hebei Region as a major national strategy,the integration of Beijing-Tianjin-Hebei Region has entered the"fast lane".Guided by accelerating the construction of agricultural product supply areas,agricultural high-tech industry demonstration areas,and agricultural product logistics center areas,Tianjin seizes the opportunity of coordinated development of Beijing-Tianjin-Hebei Region,brings into full play to the advantages of Tianjin s three-dimensional transportation network,perfect market system,high-quality port services,rapid growth of cold chain and e-commerce,to promote the faster and better development of Tianjin s agriculture.In addition,focusing on comprehensively improving Tianjin s regional agricultural product logistics service capabilities,Tianjin is establishing a distribution center for agricultural products,an e-commerce center,and a high-end agricultural product distribution center serving the Beijing-Tianjin-Hebei Region,to promote the construction of Tianjin agricultural product logistics center.

Decision and Coordination of an E-commerce Supply Chain Considering Returns and Network Externalities

Considering the large number of returns in online sales and the network externalities of e-platforms,we develop a decentralized model and a centralized model to explore the impacts of returns and network externalities on e-commerce supply chain(ECSC)decisions.We show that in the decentralized model,the service level,price,market demand,and ECSC members’profits increase with the network externality strength.However,the service level and price increase,while the market demand and ECSC members’profits decrease with the product return rate.The centralized model is the optimal operating mode when it is properly coordinated.We design the“commission and return cost-sharing”contract to optimize ECSC,in which the proportion of the e-platform’s sharing of the return handling cost is exactly equal to the proportion of the system profit after coordination.Based on the decentralized model,we develop two extended models in which we endogenize the impacts of the service level and return rate on the network externality strength.Through comparisons between the extended and decentralized models,we show that high-quality service can improve ECSC’s profitability,while a high return rate hurts its economic performance.

区域异质性视角下农户农药施用行为研究——基于非线性面板数据的实证分析

构建农户农药施用行为的选择模型,运用环渤海湾与黄土高原两大苹果优势产区635个样本农户的面板数据,从高毒农药施用和农药投入2个维度刻画农户农药施用行为的规律及其决定因素。研究表明:农户农药施用行为区域差异显著,环渤海湾地区的高毒农药施用概率与农药投入水平均高于黄土高原地区;高毒农药施用与农药投入的农户决策机理及其决定因素具有差异;其中,高毒农药对绿色农药的低成本经济替代是导致农户施用高毒农药的主要原因。提出政策建议:政府应进一步加强食品安全规制,引导农户规范施用农药,推进产业组织建设,促进绿色农药技术创新,完善市场机制建设,加强农户教育,重视技术推广与示范。

供应链生产、流通和消费利益博弈及其农产品质量安全

我国农产品质量安全中存在政府质量安全规制"悖论"现象。应通过多种途径引导以消费者为主体的"需求方"购买优质优价的农产品、以市场为主体逐步建设与完善农产品质量安全检测与追溯体系、以经济手段为主政策扶持为辅激励农户为主的生产主体等手段保障农产品质量安全。

入世过渡期后我国农产品贸易的现状、问题与对策

入世过渡期后我国农产品贸易连续三年出现逆差,其逆差有收敛的趋势。当前我国农产品贸易主要存在农产品品质不高、生产成本下降较慢、技术壁垒威胁严峻、对农业国内支持不足、对农业科技的投入不高和发达国家调整农业补贴政策等问题。因此,我国农产品生产要贯彻以质取胜战略,建立和完善农业补贴制度,建设农产品质量标准体系,充分运用惠农支农政策加强对农业科技的投入、加强对农产品进口的调控等。

剧毒农药泛滥的全链条治理研究——以山东潍坊“剧毒生姜”事件为例

剧毒农药泛滥严重影响到农产品质量安全。通过对山东潍坊"剧毒生姜"事件的分析,发现在生姜生产过程中普遍存在生产者长期滥用剧毒农药、销售者违法出售剧毒农药、监管者不作为甚至乱作为的现象。从生产主体、政府部门、法律法规等方面对剧毒农药泛滥的原因进行深入分析,提出农产品质量安全领域剧毒农药泛滥的全链条治理对策。