Marketing is a very important part of an enterprise.A rational and scientific marketing management can not only reduce the cost of enterprise sales,but also greatly improve the competitiveness of enterprises.The purpo...Marketing is a very important part of an enterprise.A rational and scientific marketing management can not only reduce the cost of enterprise sales,but also greatly improve the competitiveness of enterprises.The purpose of this paper is to study the innovative application of enterprise marketing management based on the Internet of Things technology.The most suitable competitive strategy of the company is put forward as the centralized strategy.And put forward the clear strategy implementation details,introduced the current situation and history of the Internet of things,and combined with the development status,put forward the necessity of the enterprise marketing management system based on the Internet of things technology.It provides a guiding direction for most enterprises to formulate business competition strategies.The theory and technology used in system development are introduced,including C/S structure,B/S structure,NET Framework,AJAX technology,and database technology.The system design process is introduced in detail,including business process design,architecture design and system operation planning.The functional test cases and test environment for system testing are introduced.The results show that when 200 people log in at the same time,the response time is 1.5 s.展开更多
The development of innovation and entrepreneurship education is gaining momentum.With the arrival of the Internet era,innovation and entrepreneurship have a better development platform.The tourist industry,as a “sunr...The development of innovation and entrepreneurship education is gaining momentum.With the arrival of the Internet era,innovation and entrepreneurship have a better development platform.The tourist industry,as a “sunrise industry”,has great potential for development and has become a new economic growth point.In many areas,tourism has been identified as a pillar industry,a leading industry,and an industry receiving priority in developing.In the face of increasingly fierce competitive markets,it is particularly important to cultivate high-quality innovative and entrepreneurial talents in tourism management.For this purpose,this study analyzes the current situation of talent demand in China’s tourist industry and the problems existing in innovation and entrepreneurship education,draws on the successful experience of foreign colleges and universities in talent cultivation,and proposes and constructs a training mode for innovative and entrepreneurial talents in tourism management in the era of Internet Plus.展开更多
The advent of intelligent technologies in supply chain management(SCM)through the use of artificial intelligence(AI),the Internet of Things(IoT),blockchain,big data analytics,and others is a game changer.These improve...The advent of intelligent technologies in supply chain management(SCM)through the use of artificial intelligence(AI),the Internet of Things(IoT),blockchain,big data analytics,and others is a game changer.These improvements increase clarity,effectiveness,and flexibility,allowing companies to quickly deal with market changes and interruptions.Nevertheless,adopting such technologies comes with difficulties,such as information security,compatibility,exorbitant prices,and employee opposition.The applications of intelligent technologies for SCM are examined in this article,as well as the importance of their implementation and solutions that provide a competitive advantage for businesses.展开更多
基金supported by the Fundamental Research Funds for the Central Universities(No.30921012203)“Marketing”School-level Brand Major Construction Project of Nanjing University of Finance&Economics(2020).
文摘Marketing is a very important part of an enterprise.A rational and scientific marketing management can not only reduce the cost of enterprise sales,but also greatly improve the competitiveness of enterprises.The purpose of this paper is to study the innovative application of enterprise marketing management based on the Internet of Things technology.The most suitable competitive strategy of the company is put forward as the centralized strategy.And put forward the clear strategy implementation details,introduced the current situation and history of the Internet of things,and combined with the development status,put forward the necessity of the enterprise marketing management system based on the Internet of things technology.It provides a guiding direction for most enterprises to formulate business competition strategies.The theory and technology used in system development are introduced,including C/S structure,B/S structure,NET Framework,AJAX technology,and database technology.The system design process is introduced in detail,including business process design,architecture design and system operation planning.The functional test cases and test environment for system testing are introduced.The results show that when 200 people log in at the same time,the response time is 1.5 s.
基金Sponsored by the Education and Teaching Reform Project of Gansu Provincial Department of Education(2018–34)2018 Innovation and Entrepreneurship Education Reform Project of Lanzhou College of Arts and Science(2018–14)the First Online Course Project in 2018 of Lanzhou College of Arts and Science
文摘The development of innovation and entrepreneurship education is gaining momentum.With the arrival of the Internet era,innovation and entrepreneurship have a better development platform.The tourist industry,as a “sunrise industry”,has great potential for development and has become a new economic growth point.In many areas,tourism has been identified as a pillar industry,a leading industry,and an industry receiving priority in developing.In the face of increasingly fierce competitive markets,it is particularly important to cultivate high-quality innovative and entrepreneurial talents in tourism management.For this purpose,this study analyzes the current situation of talent demand in China’s tourist industry and the problems existing in innovation and entrepreneurship education,draws on the successful experience of foreign colleges and universities in talent cultivation,and proposes and constructs a training mode for innovative and entrepreneurial talents in tourism management in the era of Internet Plus.
文摘The advent of intelligent technologies in supply chain management(SCM)through the use of artificial intelligence(AI),the Internet of Things(IoT),blockchain,big data analytics,and others is a game changer.These improvements increase clarity,effectiveness,and flexibility,allowing companies to quickly deal with market changes and interruptions.Nevertheless,adopting such technologies comes with difficulties,such as information security,compatibility,exorbitant prices,and employee opposition.The applications of intelligent technologies for SCM are examined in this article,as well as the importance of their implementation and solutions that provide a competitive advantage for businesses.
