EBSN(Event-based Social Networks)与传统社交网络有所不同,它不仅包含传统社交网中的线上交互(Online Interactions),还包含颇具价值的线下交互(Offline Interactions),是一种异构型复杂社交网络。如何有效利用这种虚拟与物理相融合...EBSN(Event-based Social Networks)与传统社交网络有所不同,它不仅包含传统社交网中的线上交互(Online Interactions),还包含颇具价值的线下交互(Offline Interactions),是一种异构型复杂社交网络。如何有效利用这种虚拟与物理相融合的交互关系来提高活动推荐服务的质量,是目前学术界和工业界共同关注的热点研究问题之一。传统社交活动推荐算法,如基于用户偏好或线上好友关系的活动推荐算法,除了考虑活动和用户的基本属性外,大多基于显式好友关系EF(Explicit Friendship)进行活动推荐,但EBSN不具备显式好友关系,因此上述算法均不能直接用于EBSN活动推荐。为此,定义了一种新的潜在好友关系LF(Latent Friendship),LF关系将线上同组、线下同活动综合纳入活动评分计算中,以体现LF对EBSN活动推荐的影响;同时,基于此提出了一种基于潜在好友关系的EBSN活动推荐算法(Activity Recommendation Algorithm based on Latent Friendships,ARLF),该算法在寻找潜在好友关系时,创新性地运用元路径思想,使得EBSN中的异构信息得到了充分利用。最后,利用Meetup事件社交网中的真实数据对ARLF算法进行了性能测试,可扩展性实验证明了该算法是可行且有效的。展开更多
基于事件的社交网(event-based social networks,EBSN)中的个性化推荐服务是一个十分重要且颇具应用价值的问题,现有研究工作主要基于普通图来对EBSN中的关系进行建模,但由于EBSN是一种异构型复杂社交网络,具有多种不同类型实体,因而用...基于事件的社交网(event-based social networks,EBSN)中的个性化推荐服务是一个十分重要且颇具应用价值的问题,现有研究工作主要基于普通图来对EBSN中的关系进行建模,但由于EBSN是一种异构型复杂社交网络,具有多种不同类型实体,因而用普通图建模EBSN会存在高维信息丢失问题,导致推荐质量降低.基于此,首先提出一种基于超图模型的EBSN个性化推荐(hypergraph-based personalized recommendation in EBSN,PRH)算法,其基本思想在于利用超图具有不丢失高维数据信息之特点来更准确地对EBSN中复杂社交关系数据进行高维建模,并利用流形排序正则化计算获取初步推荐结果.其次,又分别从查询向量设置方式改进和对不同类超边施以不同权重等角度,提出了优化的PRH(optimized PRH,oPRH)算法以进一步优化PRH算法所获推荐结果,从而实现精准推荐.扩展实验表明,基于超图的EBSN个性化推荐及其优化算法,推荐结果相比于以前基于普通图的推荐算法具有更高准确性.展开更多
The emergence of Event-based Social Network(EBSN) data that contain both social and event information has cleared the way to study the social interactive relationship between the virtual interactions and physical inte...The emergence of Event-based Social Network(EBSN) data that contain both social and event information has cleared the way to study the social interactive relationship between the virtual interactions and physical interactions. In existing studies, it is not really clear which factors affect event similarity between online friends and the influence degree of each factor. In this study, a multi-layer network based on the Plancast service data is constructed. The the user’s events belongingness is shuffled by constructing two null models to detect offline event similarity between online friends. The results indicate that there is a strong correlation between online social proximity and offline event similarity. The micro-scale structures at multi-levels of the Plancast online social network are also maintained by constructing 0 k–3 k null models to study how the micro-scale characteristics of online networks affect the similarity of offline events. It is found that the assortativity pattern is a significant micro-scale characteristic to maintain offline event similarity. Finally, we study how structural diversity of online friends affects the offline event similarity. We find that the subgraph structure of common friends has no positive impact on event similarity while the number of common friends plays a key role, which is different from other studies. In addition, we discuss the randomness of different null models, which can measure the degree of information availability in privacy protection. Our study not only uncovers the factors that affect offline event similarity between friends but also presents a framework for understanding the pattern of human mobility.展开更多
文摘EBSN(Event-based Social Networks)与传统社交网络有所不同,它不仅包含传统社交网中的线上交互(Online Interactions),还包含颇具价值的线下交互(Offline Interactions),是一种异构型复杂社交网络。如何有效利用这种虚拟与物理相融合的交互关系来提高活动推荐服务的质量,是目前学术界和工业界共同关注的热点研究问题之一。传统社交活动推荐算法,如基于用户偏好或线上好友关系的活动推荐算法,除了考虑活动和用户的基本属性外,大多基于显式好友关系EF(Explicit Friendship)进行活动推荐,但EBSN不具备显式好友关系,因此上述算法均不能直接用于EBSN活动推荐。为此,定义了一种新的潜在好友关系LF(Latent Friendship),LF关系将线上同组、线下同活动综合纳入活动评分计算中,以体现LF对EBSN活动推荐的影响;同时,基于此提出了一种基于潜在好友关系的EBSN活动推荐算法(Activity Recommendation Algorithm based on Latent Friendships,ARLF),该算法在寻找潜在好友关系时,创新性地运用元路径思想,使得EBSN中的异构信息得到了充分利用。最后,利用Meetup事件社交网中的真实数据对ARLF算法进行了性能测试,可扩展性实验证明了该算法是可行且有效的。
文摘基于事件的社交网(event-based social networks,EBSN)中的个性化推荐服务是一个十分重要且颇具应用价值的问题,现有研究工作主要基于普通图来对EBSN中的关系进行建模,但由于EBSN是一种异构型复杂社交网络,具有多种不同类型实体,因而用普通图建模EBSN会存在高维信息丢失问题,导致推荐质量降低.基于此,首先提出一种基于超图模型的EBSN个性化推荐(hypergraph-based personalized recommendation in EBSN,PRH)算法,其基本思想在于利用超图具有不丢失高维数据信息之特点来更准确地对EBSN中复杂社交关系数据进行高维建模,并利用流形排序正则化计算获取初步推荐结果.其次,又分别从查询向量设置方式改进和对不同类超边施以不同权重等角度,提出了优化的PRH(optimized PRH,oPRH)算法以进一步优化PRH算法所获推荐结果,从而实现精准推荐.扩展实验表明,基于超图的EBSN个性化推荐及其优化算法,推荐结果相比于以前基于普通图的推荐算法具有更高准确性.
基金Project supported by the National Natural Science Foundation of China(Grant Nos.61773091,61603073,61601081,and 61501107)the Natural Science Foundation of Liaoning Province,China(Grant No.201602200)
文摘The emergence of Event-based Social Network(EBSN) data that contain both social and event information has cleared the way to study the social interactive relationship between the virtual interactions and physical interactions. In existing studies, it is not really clear which factors affect event similarity between online friends and the influence degree of each factor. In this study, a multi-layer network based on the Plancast service data is constructed. The the user’s events belongingness is shuffled by constructing two null models to detect offline event similarity between online friends. The results indicate that there is a strong correlation between online social proximity and offline event similarity. The micro-scale structures at multi-levels of the Plancast online social network are also maintained by constructing 0 k–3 k null models to study how the micro-scale characteristics of online networks affect the similarity of offline events. It is found that the assortativity pattern is a significant micro-scale characteristic to maintain offline event similarity. Finally, we study how structural diversity of online friends affects the offline event similarity. We find that the subgraph structure of common friends has no positive impact on event similarity while the number of common friends plays a key role, which is different from other studies. In addition, we discuss the randomness of different null models, which can measure the degree of information availability in privacy protection. Our study not only uncovers the factors that affect offline event similarity between friends but also presents a framework for understanding the pattern of human mobility.
