With the economic globalization and the demand of the situation, many higher universities set up business English major. However, since business English is still a new major and research field in higher education, lot...With the economic globalization and the demand of the situation, many higher universities set up business English major. However, since business English is still a new major and research field in higher education, lots of problems exist in the major construction, in which the issue of course settings is a heated one. The author believes that as for the course setting of business English that is an important branch of English for Specific Purposes (ESP), it should be based on the demand toward business English talents from the market and the characteristics of business English.This thesis will, based on the point view of student, further discuss the issue of business English. Based on the analysis, it is concluded that the course setting of business English in China is not mature enough, which has problems involved in the content and the time arrangement. The significance of this thesis is to put forward reasonable proposals in the hope of solving the problem in the course setting of business English so that the business English graduates will be fit for the needs of the society.展开更多
With the great impact of WTO and the business globalization, professional internationalized business people are heavily demanding, which imposes pressure and necessity on practical and effective Business English progr...With the great impact of WTO and the business globalization, professional internationalized business people are heavily demanding, which imposes pressure and necessity on practical and effective Business English program. This essay intends to design an intensive, non-assessed, inservice oral business English course for intermediate business people.展开更多
Since the development of China's economy and the strengthening of globalization, China's international trade is increas-ingly thriving and the total volume of trade is growing as well. The country's demand...Since the development of China's economy and the strengthening of globalization, China's international trade is increas-ingly thriving and the total volume of trade is growing as well. The country's demand for bilingual trade talents is increasing at the same time. As the result, it is necessary to make the reform and corresponding adjustments according to the training objectives of Business English curriculum in order to cultivate job-oriented and interdisciplinary trade talents that can meet the needs of mod-ern commercial society.展开更多
作为应用语言学的一个重要研究领域,ESP(English for Specific Purposes,特殊用途英语)理论近年来有了长足的发展。很多国内外的专家学者在探寻其理论价值的同时,积极寻找其跨学科研究的可能性与可行性。本篇文章在简要分析了ESP理论的...作为应用语言学的一个重要研究领域,ESP(English for Specific Purposes,特殊用途英语)理论近年来有了长足的发展。很多国内外的专家学者在探寻其理论价值的同时,积极寻找其跨学科研究的可能性与可行性。本篇文章在简要分析了ESP理论的形成和特点后,主要探讨了在ESP理论指导下外语专业复合型英语人才培养的模式,并在论证过程中提到了商务英语学科在培养复合型英语人才方面的重大作用。展开更多
文摘With the economic globalization and the demand of the situation, many higher universities set up business English major. However, since business English is still a new major and research field in higher education, lots of problems exist in the major construction, in which the issue of course settings is a heated one. The author believes that as for the course setting of business English that is an important branch of English for Specific Purposes (ESP), it should be based on the demand toward business English talents from the market and the characteristics of business English.This thesis will, based on the point view of student, further discuss the issue of business English. Based on the analysis, it is concluded that the course setting of business English in China is not mature enough, which has problems involved in the content and the time arrangement. The significance of this thesis is to put forward reasonable proposals in the hope of solving the problem in the course setting of business English so that the business English graduates will be fit for the needs of the society.
文摘With the great impact of WTO and the business globalization, professional internationalized business people are heavily demanding, which imposes pressure and necessity on practical and effective Business English program. This essay intends to design an intensive, non-assessed, inservice oral business English course for intermediate business people.
文摘Since the development of China's economy and the strengthening of globalization, China's international trade is increas-ingly thriving and the total volume of trade is growing as well. The country's demand for bilingual trade talents is increasing at the same time. As the result, it is necessary to make the reform and corresponding adjustments according to the training objectives of Business English curriculum in order to cultivate job-oriented and interdisciplinary trade talents that can meet the needs of mod-ern commercial society.
文摘作为应用语言学的一个重要研究领域,ESP(English for Specific Purposes,特殊用途英语)理论近年来有了长足的发展。很多国内外的专家学者在探寻其理论价值的同时,积极寻找其跨学科研究的可能性与可行性。本篇文章在简要分析了ESP理论的形成和特点后,主要探讨了在ESP理论指导下外语专业复合型英语人才培养的模式,并在论证过程中提到了商务英语学科在培养复合型英语人才方面的重大作用。
