Translation of Tourist Literature From the Perspective of Eco-translatology

This article attempts to examine the translation of tourist literature from the perspective of Eco-translatology.Throughdetailed and systematic analysis of the development and main viewpoints of Eco-translatology,the author concludes that principlesunder Eco-translatology provide a brand new framework for the study of tourist literature translation.

The Harmony of Eco-translation in Chinese Version of“Of Studies”

A study on Eco-translatology starting at the beginning of the 2000 s aims at studying the harmony and unity between a translator and eco-translation. It requires translators to acclimatize themselves to translating ecosystem so that their translation as adaptation and selection may follow the dynamic variation of eco-translatology, which is the prerequisite for the balance between the original text and the version, the translator and the writer, the translator and readers, the culture of the original language and the target language. This paper shows the harmony of eco-translation by analyzing Wang Zuoliang's translation of Of Studies in light of eco-translatology.

A Brief Study of Hu Gengshen's Eco-Translatology:with the Comparison of Translation Ecology

Eco-translatology and Translation Ecology are two new aspects of translation study.They arise from the development of Ecology and the interdisciplinary tendency of translation studies.The present paper intends to make a clear introduction of the two branches of translation study and make a comparison based on the introductions in order to provide insights into these new perspectives to translation studies.The paper points out that they are different in terms of developing routes,naming principles,terminology,methodology,research pivot,etc.A conclusion is drawn that clarification of their relationship will provide insights into the two branches of translation study and Hu Gengshen's approach to translation as adaptation and selection adds a new dimension to translation study as an academic discipline.

A Brief Analysis of the Chinese- English Translation for Movie Titles from the Perspective of Eco-translatology

Via analyzing the adoption of Eco-translatology from the linguistic,cultural and communicative dimensions, this paper intends to tentatively explore the micro strategy of Chinese-English movie titles translation.

A Comparative Analysis of the English Versions of Prelude to Water Melody in Light of Eco-Translatology

Eco-translatology is an original translation theory proposed by Hu Gengshen,a Chinese scholar.Su Shi’s masterpiecePrelude to Water Melody is a famous Chinese classic poetry.From the perspective of eco-translatology,the study tries to make acomparative analysis of two English versions of Prelude to Water Melody,based on some core concepts including environment oftranslation,central position of translator and three-dimensional transformation.Through comparative analysis,the study finds thatthe eco-env’ironment of two versions has different impacts on them,but both reflect the central position of translator well.And XuYuanchongs translation is easier for readers to accept in terms of linguistic and cultural dimensions,while Burton Watson’s translation can better reflect communicative intention.It is hoped that the study will shed some new light on the research of translationof Chinese classic poetry and more scholars will pay attention to eco-translatology.

On Political Publicity Translation from Eco-translatological Perspective-A Case Study of the Report to the 19th CPC National Congress

With the enhancement of national strength and international status,China is playing a significant role on the international stage and is willing to gain recognition and respect from the international community,which proposes higher demand for political publicity translation.Under the guidance of Eco-translatology,the paper aims to study the translation strategies of political publicity materials by applying the case of the Report to the 19th CPC National Congress.

On Subtitle Translation of Game of Thrones from the Perspective of Eco-translatology

HBO TV series–Game of Thrones has gone viral ever since its first release in 2011 and its soaring popularity among Chineseaudience has no doubt benefited from the"appropriate"E-C subtitles attached to it. This paper, through the analysis and discussion ofthe E-C subtitles of Game of Thrones from the perspective of Eco-translatology, demonstrates that the approach of Translation as Adap-tation and Selection(TAS) proves to be operational in subtitle translation, and gives further recommendations in the communicativetransformation of subtitle translation.

An Eco-translatological Perspective to Researching Publicity Texts Translation

The importance of an interdisciplinary investigation into the translation of publicity texts cannot be overestimated at a time when the role of international communication grows rapidly,which in turn pushes the development of globalization.Ecotranslatology takes the concept of"adaptation/selection"of Darwin’s Evolution Theory as its theoretical foundation,focusing on the integrity of the translation ecosystem,making a novel description and interpretation to the nature,process,standard,principles,methods of translation and translation phenomena from the perspective of Eco-translatology.Though the construct of the theory keeps expanding,there is still a lack of systematic discussion on translation activities with focus on the integrity and harmony in Eco-translatology.This study therefore aims to promote the need of researching publicity text translation from an Ecotranslatological perspective through the review of the existing literature in this field.

生态翻译学视域下典籍翻译的至简之道——基于《三字经》翻译的反思

生态翻译学作为一个整体的方法论,为典籍翻译提供了一种“语形结构-语义表征-语用建构”的整体性的研究视角。以《三字经》翻译为切入点,反思和说明当前典籍翻译的语义诠释模式所面临的困境及其原因,并运用生态翻译学对典籍翻译的生态结构进行分析,指出典籍翻译的本质是“至简之道”:以经译经,大道至简;以诗译诗,大美天成。

生态翻译学视域下严复的译者行为探析

在生态翻译学中,译者主导翻译过程,由译者承担责任而体现“译者、文本和译境”三者之间的关联互动与平衡和谐的生态整体观。以生态翻译学理论为框架,以严复的译著为例,探讨严复“融汇中西、译以救国”的社会行为,指出当严复置身于由内外环境交织的译境、文本、读者、时代等主客观因素所构成的制约时,译者仍能适应中国清末时期“救亡图存”的翻译生态环境,翻译策略的主动性选择与适应实现了多维度的适应性转换。

中央文献术语的“三维”特点及其英译研究

以中共中央编译局2015年和2016年发布的312条中央文献重要术语及其英译文为语料,运用生态翻译学理论分析其语言、文化和交际等“三维”特点及其英译。研究发现,语言层面主要使用短语术语和暗喻修辞格,文化层面彰显术语意义的相对单义性、交际层面凸显交际语义的精准性和严肃性等特点。对此主要运用“三维”兼顾的翻译方法,即直译、意译、译意、释义和解释性翻译等方法的综合运用。这对今后中央文献及其热词或关键词的翻译有一定的启迪作用。

地方文化对外翻译生态环境研究——以淮南文化为例

翻译生态环境由翻译生态和翻译环境组成。作为中华文化“走出去”的有力支撑,地方文化对外翻译需要良好的翻译生态和翻译环境。目前地方文化外译翻译生态的内部主体之间建立了一定的互动网络,国家和省域层面的政治经济文化“大环境”总体良好,但是翻译生态中的再现伦理缺失、服务伦理认可度不足、交际伦理中的主体缺位,市县级层面的政治经济文化“小环境”有待改善。当前,地方政府和译者应在地方文化对外翻译的规划与组织、优化本地区翻译环境、提升自我的主体意识,以及有效整合人才资源等方面制定规划做出实绩。

生态翻译学视角下的时政文本隐喻翻译

时政外宣材料作为展示国家形象、传播国家声音的重要媒介,其翻译质量至关重要,而时政文本中隐喻的存在为翻译工作带来了更大的挑战。生态翻译学从生态学的视角审视翻译,为时政文本隐喻的翻译提供了全新的理论支持和实践指导。文章以生态翻译学为理论依据,从《习近平谈治国理政》中的隐喻汉英翻译实例入手,探讨生态翻译学视角下时政文本隐喻的翻译策略。

“译何”与“何译”:游客导向的博物馆翻译研究初探

博物馆翻译是推动旅游产业发展和展示我国优秀传统文化的重要一环。因此,学界亟须回答博物馆翻译“译什么”以及“怎么译”的问题。通过梳理国内外相关文献发现,博物馆文本应遵循宏观和微观翻译策略。其中,主题型博物馆需要侧重宏观性,综合考虑各种类型的博物馆文本,在译入语环境中重塑其主题。综合型博物馆则更需要注重微观翻译策略,分析语言差异,利用有限的文本提升游客的参观体验。

生态翻译学视角下景点名称的英译研究——以云南大理崇圣寺三塔为例

以生态翻译学中的三维转换视角为理论基础,选取云南大理崇圣寺三塔中的部分景点名称为翻译案例,从语言、文化和交际三个维度进行分析,包括崇圣寺、千寻塔、雨铜观音殿、山海大观和九龙浴佛,以发现其英译文本中可能存在的可取之处及有待考量之处,并尝试提出可行的英译版本和翻译策略。

生态翻译学视阈下的中央文献翻译研究:原则、策略与方法

本研究聚焦生态翻译学视角下的中央文献翻译原则、策略与方法。研究以生态翻译学理论为基础,以《2023年政府工作报告》为语料,尝试理清中央文献翻译宏观、中观及微观翻译生态环境定义与构成,最终提出并阐释中央文献译者在翻译过程中所采取的翻译原则、策略与方法。研究发现,以生态翻译学为视角的中央文献翻译强调政治站位,宏观上遵循政治生态翻译原则,中观上以信息传递策略为主,微观上则依照具体文本特征以补充、加注、阐释等翻译方法为具体操作。

生态翻译学视角下伊宁市公示语英译问题及对策

公示语作为城市对外宣传的“名片”,在提升城市形象、打造良好社会生态方面具有重要作用。伊宁市作为新疆热门旅游城市,其公示语的英译还存在诸多错误与不规范之处。该文以生态翻译学为视角,从语言、文化、交际三个维度分析了伊宁市公示语英译存在的问题,包括拼写错误、语法错误、信息传递失误、词不达意、信息冗余等。针对以上问题,运用生态翻译学理论,从译者能力与生态意识、译文规范与适应性选择、语料库的建立等方面提出了以下对策和建议:对译者进行专业化的培训,提高其翻译生态意识;训练译者“三维转换”能力,在“适应性选择”与“选择性适应”间寻求平衡;推广普及公示语翻译国家标准,提高译文规范性;建立伊宁市公示语双语语料库,为公示语翻译提供有效参考。

生态翻译视角下红色文化旅游外宣翻译研究

红色文化是我国文化的重要组成部分,外宣翻译对于宣传当地红色文化,发展红色文化旅游具有重要的社会经济地位。以对三明宁化县北山革命纪念园的外宣翻译为例,通过生态翻译学的“三维”转换来阐释红色旅游外宣翻译策略,以提高红色文化旅游外宣资料的翻译质量,推动红色文化旅游经济快速发展。

生态翻译学视角下英文散文和诗歌的汉译——以王佐良翻译作品为例

王佐良先生对于英文散文及诗歌的翻译成果卓然。为更深刻了解其译作的翻译特点,明晰其倡导的翻译理念和风格特征,探讨其适应性选择背后的理由和效果,该文从生态翻译学的视角出发,运用生态翻译学“三维转换”的原则分析王佐良散文和诗歌的汉译。生态翻译学是指在进行翻译时,译者会令原文与译文完成语言维、文化维和交际维三个维度的适应性选择转换,以达到最佳的翻译效果。该文将在生态翻译视角下分析王佐良先生对英文散文和诗歌的翻译,分为三章:第一章对翻译及生态翻译学的发展进行简述,第二章运用生态翻译学的“三维”转换分析王佐良先生对英文散文和诗歌的汉译,第三章为结束语。笔者通过研究发现王佐良先生对英文散文和诗歌的汉译符合生态翻译学的观点,这对于笔者未来的翻译有重要参考意义。

生态翻译学视域下湖南省旅游景点介绍英译问题及策略研究

湖南省旅游资源丰富,景区景点介绍多,一些景点介绍文本的翻译质量堪忧,影响了游客对该景点及其所在城市或地区的印象和评价。从生态翻译学视角来分析,这些景点介绍文本的翻译主要是在语言维、文化维、交际维的适应转化中出现了翻译失误或翻译不当的情况。在文本移植过程中,生态补偿如改写、增补、删减、释译等策略可以最大限度地提高整合适应选择度和多维整合度,实现源语和译语在语言生态、文化生态和交际生态层面的平衡和协调,促进湖南省绿色生态资源的对外传播,更好地传播中国文化。