This article examines the main variables that influence the intention to use Augmented Reality(AR)applications in the tourism sector in Jordan.The study model has been constructed based on the unified theory of accept...This article examines the main variables that influence the intention to use Augmented Reality(AR)applications in the tourism sector in Jordan.The study model has been constructed based on the unified theory of acceptance and the use of technology2(UTAUT2),by incorporating a new construct(aesthetics)to explore the usage intention of Mobile Augmented Reality in Tourism(MART).A questionnaire was used and distributed to a sample of 450 participants.Data were analyzed using the Smart PLS version 3.0.for testing 12 hypotheses.29 measurement items were carefully reviewed based on previous studies that were selected to assess the research hypotheses.The findings revealed that the proposed model elucidates 35.7%of the variance in the users’intention to use MART.The results also showed that both performance expectancy and aesthetics were found to be the most significant factors at level(0.001).Four variables,respectively,were at level(0.01)which consisted of social influence,facilitating conditions,hedonic motivation,and price value.The weakest effect was effort expectancy at level(0.05).As the use of AR has become important for tourists,this study establishes a research base that can be built upon for future researchers.MART developers can benefit from the results of this research to design and deliver this service successfully and to ensure that its adoption by users is achieved.展开更多
EFL motivation is a hot research field of second language learners.In recent years,many researchers have focused on Dornyei’s second language self-system as a theoretical framework.The purpose of this study is to exa...EFL motivation is a hot research field of second language learners.In recent years,many researchers have focused on Dornyei’s second language self-system as a theoretical framework.The purpose of this study is to examine the predictive power of self-orientation of college medium level English learners to EFL learners’motivation,and to find ways to enhance their motivation and EFL proficiency.The subject of this paper is a medium level students of an ordinary college.Using linear regression analysis to collect data through questionnaires,it is found that the self-orientation of the subjects can explain the predictive effect on the actu⁃al learning behavior is not ideal.Ideal L2 self and L2 self-confidence are insufficient,and corresponding learning strategies are lacking,which limits self-directed ability to predict L2 motivation.展开更多
文摘This article examines the main variables that influence the intention to use Augmented Reality(AR)applications in the tourism sector in Jordan.The study model has been constructed based on the unified theory of acceptance and the use of technology2(UTAUT2),by incorporating a new construct(aesthetics)to explore the usage intention of Mobile Augmented Reality in Tourism(MART).A questionnaire was used and distributed to a sample of 450 participants.Data were analyzed using the Smart PLS version 3.0.for testing 12 hypotheses.29 measurement items were carefully reviewed based on previous studies that were selected to assess the research hypotheses.The findings revealed that the proposed model elucidates 35.7%of the variance in the users’intention to use MART.The results also showed that both performance expectancy and aesthetics were found to be the most significant factors at level(0.001).Four variables,respectively,were at level(0.01)which consisted of social influence,facilitating conditions,hedonic motivation,and price value.The weakest effect was effort expectancy at level(0.05).As the use of AR has become important for tourists,this study establishes a research base that can be built upon for future researchers.MART developers can benefit from the results of this research to design and deliver this service successfully and to ensure that its adoption by users is achieved.
文摘EFL motivation is a hot research field of second language learners.In recent years,many researchers have focused on Dornyei’s second language self-system as a theoretical framework.The purpose of this study is to examine the predictive power of self-orientation of college medium level English learners to EFL learners’motivation,and to find ways to enhance their motivation and EFL proficiency.The subject of this paper is a medium level students of an ordinary college.Using linear regression analysis to collect data through questionnaires,it is found that the self-orientation of the subjects can explain the predictive effect on the actu⁃al learning behavior is not ideal.Ideal L2 self and L2 self-confidence are insufficient,and corresponding learning strategies are lacking,which limits self-directed ability to predict L2 motivation.
