The Application of the Theory of the Price Elasticity of Demand to the EMS Management

Express Mail Service (EMS) is the most competitive one of the post services. Price competition is the core of market competition and so for EMS. In this paper, we calculate the coefficient of demand elasticity and then put forward the price strategy for EMS to increase its competitive power.

Mathematical model of the adjustment of the optimal price of the substituting commodity

In this paper, from the two economic concepts of the price elasticity of demand and the cross elasticity of demand, under the assumption that the operator＇s management goal is to obtain the profit maximization, the author established the mathematical model of the adjustment of the optimal price of the substituting commodity.

Rural resident household food consumption patterns in the Ganzhou district of Zhangye city:an analysis based on ELES Model

Demand for food plays an important role in the adjustment of prices for agricultural products and for adjusting agricultural structure.By using the extended linear expenditure system(ELES),we analyzed the food consumption structure of rural residents in the Ganzhou district of Zhangye city,and determined the basic food-consumption demand,the marginal propensity of consumption,the income elasticities of demand,and the own-price and cross-price elasticities of local rural residents,all of which illustrate the influencing factors on food consumption of rural residents and for forecasting the food-consumption structure.Those analyses show the following:the rural residents’ expenditure on household basic food consumption reaches about 7,050.35 Yuan;the marginal propensities of consumption of fruits and vegetables are relatively high(0.062 and 0.106,respectively),followed by meat(0.044);the demands for various foods are increasing as income increases,with the largest income elasticity of demand corresponding to fruits(1.354) and the lowest to cereal(0.310);fruits and vegetables have relatively high own-price elasticities(respectively-0.879 and-0.442),with the cereal having the lowest one(-0.184).An increase in cereal prices would greatly affect demand for other products;with the rising size of rural households,the consumption for meat is decreasing whereas it is increasing for cereal.The improvement of household education levels will lead to the increase of fruit consumption(E = 0.297),which indicates that people will pay more attention to diet and nutrition structure with the improvement of education.Further,although the amount of cereal expenditure is continually growing,the share will be declining with the increase of household income in 2006-2012.For all these reasons,therefore,the government should encourage the cultivation of economic crops and guide the development of stockbreeding to ensure the stability of cereal output.In order to attain the balance between supply and demand,it is important to rationally adjust the prices of fruits and vegetables on the basis of the stable price of cereal.

Is the Internal Market Able to Accommodate the Strong Growth Projected for Brazilian Aquaculture？

The Brazilian aquaculture industry has shown a strong production growth in recent years. Regarding consumption, analysts believe in a potential expansion of domestic demand for fish in Brazil due to current low per capita consumption and a growing deficit of trade balance. This paper intends to investigate whether there is domestic demand to absorb the increased supply provided by the growth of aquaculture production in Brazil. The investigation consisted in analyze the relationship between the domestic consumption, the population income and the fish price, and analyzed the behavior of this consumption due to the increase of production, using annual time series from 1995 to 2009. Econometric methods of time series showed that could not be said that there will be balance in the fish market.

Research on Sales Strategy Based on Supermarket Pipeline Data

“Low profit and high sales” is a strategy to increase sales volume by reducing the profit of unit goods, so that businesses can gain more profits. For flexible goods, price reduction can increase the total revenue, but when the goods are lack of flexibility, price reduction will reduce the total revenue. In this paper, according to the sales data provided by a supermarket, we preprocess the data, establish appropriate indicators to measure the daily discount strength of the mall, and establish a mathematical model between the discount strength, sales and profit margin. Through these models, we found that meager profits do bring up sales, but too low discounts can also hurt total profits. In addition, when shopping malls implement discount promotions, they will also bring some negative effects, and we give some suggestions for this.