Research on Cultural Consumption of Urban Elderly Groups Under the Multimodal “New Media+”-Illustrated by the Example of Shanghai

In recent years,the provision of high-quality elderly care services for an ageing society has become more important in China’s social developments.As an indispensable part of the process,meeting the spiritual life needs of the elderly groups has received increasing attention.Taking Shanghai,an international metropolis with diverse forms of cultural consumption and high cultural consumption demand,as an example,this paper examines the modalities of combining coffee culture with cultural consumption of middle and old age groups,taking coffee consumption of old age groups as a research object and finding that:Firstly,coffee consumption combined with new media presents multimodal coffee consumption,which promotes the multi-level popularity of coffee culture.Secondly,coffee consumption can meet the spiritual needs of Shanghai middle-aged and elderly groups such as socialization and the inheritance of coffee culture to a certain extent.The cultural consumption of coffee consumption provides an important reference for the international elderly care service in Shanghai.

桂林中老年群体智慧医疗服务使用意愿调查:基于技术采纳与应用整合理论模型

目的对中老年群体智慧医疗服务使用情况及其影响因素进行调查分析,为医疗机构优化智慧医疗服务、推动中老年群体数字鸿沟治理提供参考。方法在广西壮族自治区桂林市采用线下问卷调查、访谈等方法收集数据,结合技术采纳与应用整合理论模型,使用SPSS 26.0和AMOS 24.0进行不同变量描述统计、单因素分析、不同维度相关分析和结构方程模型路径分析,研究中老年群体在使用智慧医疗服务过程中的影响因素。结果桂林市中老年群体对智慧医疗服务的使用意愿得分为(3.14±0.76)分,除了性别,不同变量对中老年群体的使用意愿差异分别有统计学意义(P<0.05)。中老年群体的绩效期望、社群影响、配合情况对中老年群体使用智慧医疗服务意愿有正向影响,努力期望对于使用意愿的影响不明显。结论桂林市中老年群体智慧医疗服务使用意愿还有很大的提升空间,要从各维度入手提高中老年群体的使用意愿,多方共同努力推进智慧医疗服务的使用。