This thesis aims to exhibit deep-rooted origins of cultural differences and their influences on advertising translation. The definition of the advertising and the importance of the advertising translation will be intr...This thesis aims to exhibit deep-rooted origins of cultural differences and their influences on advertising translation. The definition of the advertising and the importance of the advertising translation will be introduced. And then, five aspects of cultural differences and their influences upon English-Chinese advertising translation are fully discussed with the help of relevant examples of English and Chinese advertisements. There are different values, different patterns of thinking, social norms of the society, different cultural connotations of the same word and different national aesthetic psychology.展开更多
The author compares Chinese and western language features in tourist texts, shares four strategies in translating Chinese tourist texts,and calls on building a corpus for Chinese-English translation of tourist texts.
Attempts are made to explore the relationship between culture and translation, reasons are illustrated for the phenomenonof cultural vacancy and compensation methods for cultural vacancy are demonstrated in Chinese-En...Attempts are made to explore the relationship between culture and translation, reasons are illustrated for the phenomenonof cultural vacancy and compensation methods for cultural vacancy are demonstrated in Chinese-English translation. Such strate-gies as literal translation, liberal translation, transliteration, annotation and cultural omission are of great guidance to our transla-tion practice.展开更多
As the exchange between Chinese and Western cultures gets increasingly frequent, the English films have already become an indispensable kind of cultural ＂product＂ in Chinese people＇s lives. In the pursuit of box of...As the exchange between Chinese and Western cultures gets increasingly frequent, the English films have already become an indispensable kind of cultural ＂product＂ in Chinese people＇s lives. In the pursuit of box office today, a good English film title translation can not only attract more attention, but also become an important standard to judge a film＇s value. However, the translation of English film title has not got enough attention at home or abroad, and good translations of English film titles are few and far between. Based on requirements of English film title translation, this paper discusses problems in English film title translation, into which this paper applies adaptation theory to solving existing problems.展开更多
As the rapid development of Internet, the film is an effective way to transmit Chinese culture through the language adaption. And the film title can catch people's eyes more quickly. Some scholars think that the t...As the rapid development of Internet, the film is an effective way to transmit Chinese culture through the language adaption. And the film title can catch people's eyes more quickly. Some scholars think that the translation of Chinese film titles should from the Functional Perspective. Some scholars think that it should do from the perspective of Skopos Theory. However, there are not enough scholars try to do it from the Perspective of the Contextual Adaption Theory. It is important to find an idea to translate the Chinese film titles to achieve that. So, this thesis try to find a effective way to translate the Chinese film titles. According to the contextual adaption theory, this thesis draws a conclusion that the translators can directly use the Chinese images in the film titles.展开更多
With the increasingly frequent economic and political exchanges and close ties between countries in the world, the cul-tural carriers represented by film works have become an important form of communication between co...With the increasingly frequent economic and political exchanges and close ties between countries in the world, the cul-tural carriers represented by film works have become an important form of communication between countries. In this context, moreand more attention has been paid to the translation of film works, and practitioners in this field also want to bring more smooth anddeep viewing experience to other audiences. Starting from the difference between Chinese translation and English translation, thispaper explores the specific elements of cultural differences and the reasons for this phenomenon, hoping to contribute to a compre-hensive and in-depth exchange of world culture.展开更多
Literary writing is inseparable from aesthetic values and it is the same as with literary traslation.However,due to different social and cultural traditions,people from different culture have different presuppositions...Literary writing is inseparable from aesthetic values and it is the same as with literary traslation.However,due to different social and cultural traditions,people from different culture have different presuppositions and expectations of beauty,which cause difficulty in conveying this beauty in literary translation.This paper tries to analyze the respective effects of the Chinese and western aesthetic values on the translation between the Chinese language and the English one.By analyzing the differences in the aspects of philosophical influence,moral standards and the form between the Chinese culture and the English one,this paper concludes that it is the task of the translators to make some adjustment in order to cater to the aesthetic values of the target language and convey the beauty of the original work to readers at the same time.展开更多
With the rapid development of economy and technology, the world is becoming a global village. Cultural integration is an essential part under the globalization trend. Communications between different countries has bee...With the rapid development of economy and technology, the world is becoming a global village. Cultural integration is an essential part under the globalization trend. Communications between different countries has been paid high attention to. News, as a carrier of the information, is received by large amount of people. Thus translators play an essential role in promoting the intercultural activity. The thesis discusses translation strategies in order to come up with a better idea of C-E translation under the influence of cultural integration.展开更多
Geography influences the culture of one nation deeply.Due to the oceanic and continental differences-Britain locates herself in the islands of the north temperate zone while China is located in the Eurasia,the culture...Geography influences the culture of one nation deeply.Due to the oceanic and continental differences-Britain locates herself in the islands of the north temperate zone while China is located in the Eurasia,the cultures of the two countries are differ ent sharply.The idioms,as the crystallization of languages and sedimentation,come from people's daily life and are shaped by the oceanic 、continental difference largely.This article will analyze the translations between the English-Chinese idioms in the per spective of oceanic and continental culture.展开更多
Culture is a complex concept; it includes knowledge, religion, politics, arts, laws, customs and the ability of any national peopleat a certain time as a social member. Therefore, different nationalities have differen...Culture is a complex concept; it includes knowledge, religion, politics, arts, laws, customs and the ability of any national peopleat a certain time as a social member. Therefore, different nationalities have different cultures. In the process of translation, a good translatorconsiders not only the different words, but also the different cultures concealing in the words. Translators should ignore the past view on "language instrument", and establish " cultural language" stressed in the different culture.展开更多
文摘This thesis aims to exhibit deep-rooted origins of cultural differences and their influences on advertising translation. The definition of the advertising and the importance of the advertising translation will be introduced. And then, five aspects of cultural differences and their influences upon English-Chinese advertising translation are fully discussed with the help of relevant examples of English and Chinese advertisements. There are different values, different patterns of thinking, social norms of the society, different cultural connotations of the same word and different national aesthetic psychology.
文摘The author compares Chinese and western language features in tourist texts, shares four strategies in translating Chinese tourist texts,and calls on building a corpus for Chinese-English translation of tourist texts.
文摘Attempts are made to explore the relationship between culture and translation, reasons are illustrated for the phenomenonof cultural vacancy and compensation methods for cultural vacancy are demonstrated in Chinese-English translation. Such strate-gies as literal translation, liberal translation, transliteration, annotation and cultural omission are of great guidance to our transla-tion practice.
文摘As the exchange between Chinese and Western cultures gets increasingly frequent, the English films have already become an indispensable kind of cultural ＂product＂ in Chinese people＇s lives. In the pursuit of box office today, a good English film title translation can not only attract more attention, but also become an important standard to judge a film＇s value. However, the translation of English film title has not got enough attention at home or abroad, and good translations of English film titles are few and far between. Based on requirements of English film title translation, this paper discusses problems in English film title translation, into which this paper applies adaptation theory to solving existing problems.
文摘As the rapid development of Internet, the film is an effective way to transmit Chinese culture through the language adaption. And the film title can catch people's eyes more quickly. Some scholars think that the translation of Chinese film titles should from the Functional Perspective. Some scholars think that it should do from the perspective of Skopos Theory. However, there are not enough scholars try to do it from the Perspective of the Contextual Adaption Theory. It is important to find an idea to translate the Chinese film titles to achieve that. So, this thesis try to find a effective way to translate the Chinese film titles. According to the contextual adaption theory, this thesis draws a conclusion that the translators can directly use the Chinese images in the film titles.
文摘With the increasingly frequent economic and political exchanges and close ties between countries in the world, the cul-tural carriers represented by film works have become an important form of communication between countries. In this context, moreand more attention has been paid to the translation of film works, and practitioners in this field also want to bring more smooth anddeep viewing experience to other audiences. Starting from the difference between Chinese translation and English translation, thispaper explores the specific elements of cultural differences and the reasons for this phenomenon, hoping to contribute to a compre-hensive and in-depth exchange of world culture.
文摘Literary writing is inseparable from aesthetic values and it is the same as with literary traslation.However,due to different social and cultural traditions,people from different culture have different presuppositions and expectations of beauty,which cause difficulty in conveying this beauty in literary translation.This paper tries to analyze the respective effects of the Chinese and western aesthetic values on the translation between the Chinese language and the English one.By analyzing the differences in the aspects of philosophical influence,moral standards and the form between the Chinese culture and the English one,this paper concludes that it is the task of the translators to make some adjustment in order to cater to the aesthetic values of the target language and convey the beauty of the original work to readers at the same time.
文摘With the rapid development of economy and technology, the world is becoming a global village. Cultural integration is an essential part under the globalization trend. Communications between different countries has been paid high attention to. News, as a carrier of the information, is received by large amount of people. Thus translators play an essential role in promoting the intercultural activity. The thesis discusses translation strategies in order to come up with a better idea of C-E translation under the influence of cultural integration.
文摘Geography influences the culture of one nation deeply.Due to the oceanic and continental differences-Britain locates herself in the islands of the north temperate zone while China is located in the Eurasia,the cultures of the two countries are differ ent sharply.The idioms,as the crystallization of languages and sedimentation,come from people's daily life and are shaped by the oceanic 、continental difference largely.This article will analyze the translations between the English-Chinese idioms in the per spective of oceanic and continental culture.
文摘Culture is a complex concept; it includes knowledge, religion, politics, arts, laws, customs and the ability of any national peopleat a certain time as a social member. Therefore, different nationalities have different cultures. In the process of translation, a good translatorconsiders not only the different words, but also the different cultures concealing in the words. Translators should ignore the past view on "language instrument", and establish " cultural language" stressed in the different culture.
