Pun is one of the most common figures of speech in English. It is the humorous use of a word in such a way as to suggest different meanings or applications or of words having the same or nearly the same sound but diff...Pun is one of the most common figures of speech in English. It is the humorous use of a word in such a way as to suggest different meanings or applications or of words having the same or nearly the same sound but different meanings. Due to the comparative complexity of its formation, there are different ways of classification of English pun. And some special rhetorical effects can be achieved by the employment of English pun.展开更多
English pun is the humorous of a word to suggest different meanings or applications or of words having the same or nearly the same sound but different meanings. Due to the great discrepancy between English and Chinese...English pun is the humorous of a word to suggest different meanings or applications or of words having the same or nearly the same sound but different meanings. Due to the great discrepancy between English and Chinese in terms of pronunciation, form, sentence structure and ways of expression, the translation of pun into Chinese has been generally thought as untranslatable. Hence, the translator faces great challenges in its Chinese translation. However, puns are not necessarily untranslatable. Six methods are usually employed in English puns' translation into Chinese.展开更多
This paper lays particular emphasis on pun's effectiveness and selectivity in English advertisements.The illustration and examples can help us understand the English advertisements well and foster our ability to a...This paper lays particular emphasis on pun's effectiveness and selectivity in English advertisements.The illustration and examples can help us understand the English advertisements well and foster our ability to appreciate the charm of English.展开更多
Nowadays,advertisement has become a key tool in business.English advertisement,with various kinds of figures of speech used in it,has shown its distinctive fascination.In particular,with the application of puns which ...Nowadays,advertisement has become a key tool in business.English advertisement,with various kinds of figures of speech used in it,has shown its distinctive fascination.In particular,with the application of puns which are concise,humorous,and witty,it has highlighted the characteristics of products.展开更多
文摘Pun is one of the most common figures of speech in English. It is the humorous use of a word in such a way as to suggest different meanings or applications or of words having the same or nearly the same sound but different meanings. Due to the comparative complexity of its formation, there are different ways of classification of English pun. And some special rhetorical effects can be achieved by the employment of English pun.
文摘English pun is the humorous of a word to suggest different meanings or applications or of words having the same or nearly the same sound but different meanings. Due to the great discrepancy between English and Chinese in terms of pronunciation, form, sentence structure and ways of expression, the translation of pun into Chinese has been generally thought as untranslatable. Hence, the translator faces great challenges in its Chinese translation. However, puns are not necessarily untranslatable. Six methods are usually employed in English puns' translation into Chinese.
文摘This paper lays particular emphasis on pun's effectiveness and selectivity in English advertisements.The illustration and examples can help us understand the English advertisements well and foster our ability to appreciate the charm of English.
文摘Nowadays,advertisement has become a key tool in business.English advertisement,with various kinds of figures of speech used in it,has shown its distinctive fascination.In particular,with the application of puns which are concise,humorous,and witty,it has highlighted the characteristics of products.
