The Influence of the Chinese and Western Culture Differences on the Translation of Business English Advertising

The cultural differences between China and the West have a wide influence on all aspects, especially in the translation ofbusiness English advertisements. The differences in language semantics, cultural values, aesthetic and customs and habits have di-rect impacts on the translation of Chinese and English advertising and the opportunities for product development. On the basis ofunderstanding these differences, translators' understanding of business English advertisements will be more profound, and thetranslation will be more flexible, which will greatly help for the future cultural and business communication and integration.

A Study on the Integration of Chinese Culture in High School English Teaching

The inseparable relationship between language and culture indicates that culture teaching is indispensable in English teaching.The ultimate goal of culture teaching in English teaching is to cultivate learners’cross-cultural communication skills.Cross-cultural communication is a two-way process,which requires not only knowledge of English culture but also the use of English as a medium for disseminating Chinese culture to the outside world.However,in actual English teaching,the teaching of Chinese culture is a mere formality,and the teaching effect is not obvious.Therefore,it is necessary to conduct a survey and research on Chinese culture teaching in high school English classrooms to understand its current situation,existing problems,and their causes,so as to provide suggestions for Chinese culture teaching in high school.

An Introduction to the Dissemination of Chinese Culture in English Teaching in Colleges and Universities

Language and culture are closely related,and understanding the cultural knowledge embedded in the process of language learning is an important goal of English teaching in colleges and universities.At present,the dissemination of Chinese culture in English teaching in colleges and universities is lacking,which affects the improvement of students’intercultural communication skills.In order to effectively solve such problems,we need to take effective measures to disseminate Chinese culture by combining teaching content and students’characteristics.This paper summarizes the problems of Chinese culture dissemination in English teaching in colleges and universities,and explores effective countermeasures and teaching considerations,hoping to provide teachers with valuable guidelines.

Differences between Chinese and Western Culture in Business English Teaching

In the 21st century, with gradually accelerating process of globalization, international exchanges are increasingly frequent. We should understand that within the range of the same cultural context, people have little difficulties in communicating with others; however, if we use the same way to treat the one who is under other cultural backgrounds, they tend to have misunderstanding or confliction, affecting the interaction and communication and causing undue loss. Business English translation is communication process and tools held between people speaking different languages to conduct commercial communication. Culture is a factor in translation that cannot be ignored, different nations have different historical backgrounds, manners, customs, cultural traditions, therefore, business English translation must understand the cultural differences between China and the West, and tried to make these differences disappear in the interpretation process and find the exact words in the target language, so exotic cultural can represented in the target language.

The Differences of Etiquette in Chinese and Western Culture and Oral English Teaching

The relation of language to culture is a relation of part to whole. Language is the primary means by which a culture transmits its beliefs,values and norms. There exists great difference between Western culture and Chinese culture indeed. For example,the etiquette is one of the most conspicuous differences between them. In a general sense,there is different etiquette due to the factors like geographical position,human race difference,religion. This paper demonstrates the different etiquette culture between Western countries and China from greeting,gratitude,compliments and farewell to guide oral English teaching so that students could cross the barrier on etiquette culture when they communicate with English speakers. The aim of this paper is to arise the attention on etiquette of different cultures for English teachers and combine it with oral English teaching.

Culture Differences and College English Reading

Cultural differences have a great effect on English learning,especially on college English reading.Reading is a crucial tool in acquiring information and knowledge.Culture cannot be separated from language.College English reading should focus on the differences of culture.It is important to understand how to lay stress on the differences in the course of college English teaching and learning about reading for increasing students' ability of reading.This thesis analyzes the influence of culture on English reading and tries to set up a principle of teaching English through culture.To support my point of view,the relationship between language and culture is discussed first.Language is a part of culture and shaped by culture;it is also the carrier of culture and reflects cultural features of a community in which the language is spoken.Language and culture are closely related with each other.From the aspect of language teaching and learning,to teach a foreign language is to teach another culture;to learn a language is also to learn another culture.

A Tentative Study of the Differences of Politeness Principle between Chinese and English Cultures

Intercultural communication is getting more important and cultures are emphasized，in which politeness plays a very important role. In both cultures of English and Chinese，politeness has the same social functions but common polite languages and principles are not always the same. These differences often become the source of failure in cross-cultural communication. Focusing on the studies of politeness principles，the paper presents the linguistic studies of politeness in English-speaking countries and China respectively. Three causes listed account for those differences.

Practical Applications of the Understanding of Foreign Cultures in Japanese-language Teachings

Due to differences in cultural patterns,backgrounds,and thinking styles,it is difficult to learn foreign languages.By integrating the understanding of foreign culture into Japanese-language teachings,students may be able to use Japanese in a more standardized manner based on the understanding of Japanese culture;hence,improving their Japanese proficiency.This article explored the practical strategies of understanding foreign cultures in Japanese-language teachings in hope of helping students improve their Japanese proficiency.

TheNecessityofChineseCultureInstructioninCollegeEnglishTeaching

在大学英语教学中，教师不能只讲解目的语文化，忽视母语文化。跨文化交际的双向性要求文化教学应兼顾目的语文化和母语文化。本文从跨文化交际的文化平等性和母语文化教学促进语言教学两个方面解释大学英语教学中融入中国文化的必要性。

Popular Culture and its Use in English Teaching

As China’s association with the outside world is increaing, young people today are more and more exposed to popular culture which comes from the wert, popular culture has become part of their daily lives. In this article, l’ll look into the elements of poprlar culture and the are of populan culture in English teaching and learning.

Creation of Ideal Classroom Culture in English Teaching

The quality of English teaching is related to many factors such as materials, techniques, linguistic elements and external environment. However, in this paper the author points out that the internal and recessive environment of the classroom is an important factor affecting English teaching. The paper begins with a brief introduction, followed by definitions of culture, organizational culture and classroom culture which are closely associated with the internal and recessive environment of the classroom. Then, the author offers their views concerning how to create ideal classroom culture. Finally, a conclusion is given.

The Inheriting of Confucian Culture in College English Teaching

The paper firstly describes the present woeful actuality that more and more college graduates who can speak English fluently are lack of some good characters of traditional Chinese virtue.This is mainly due to too much highlighting the skills of language and western customs but ignoring or rejecting the essence of Confucian culture in the college English teaching.Then the author continues to state that it's our college English teaching that influences the students' value most,basing the argument on analyzing the goals of college English teaching,the content of English teaching materials and the proportion of the English classes in the period of four years of university.In the last part,the paper gives some advice in inheriting Confucian culture in college English teaching procedures.

A Study of Culture Lead-in in Comprehensive English Course from the Perspective of Cultural Schema Theory

With the coming of the information era and the flaming of the international communication, the English language has already made itself a very important and universally used language. However, because of the lack of cultural knowledge of the target language, many cross-cultural contacts turn out to be frustrating or even a failure. Therefore, to guarantee an effective intercultural communication, a lot of knowledge about target culture is needed; besides, people should have a good command of different cultures and should fully understand the cultural differences in intercultural communication. So it is important and of great necessity to take culture into consideration in FLT. But how to acquire cultural knowledge effectively always exists as a problem. In this thesis, the author attempts to solve the problem by using schema theory. Schema is a sort of background knowledge stored in a person's mind in order to perceive and understand the world. Usually if a person possesses more foreign cultural schemata, he or she will behave appropriately in cross-cultural communication. Therefore, the task left is how to help students build up their cultural schemata about a foreign language.

Literature Review on the Introduction of Culture in English Teaching

Language and culture are inseparable.Culture and communication are correlated with each other.The introduction of culture in English teaching is necessary.This article is to discuss literature review on the introduction of culture in English teaching.

Application Study of Culture Introduction in English Teaching

In English teaching,culture introduction is necessary.It needs effective teaching method to avoid bias in English teaching and to improve students' English learning ability.It is good for the integration of theory and practice,which can really make the students grasp English flexibly.

The Differences between Chinese and American Language and Culture and Its Implications for College Language Teaching and Learning

Chinese and American language and culture differ from each other in five ways as Hypotactic language vs. Paratactic language, Analytical thinking vs. Synthetic thinking, Direct thinking vs. Indirect thinking, Individualism vs. Collectivism and Ethics-based vs. Legislation-based. Their implications for college language teaching and learning are worth our attention.

Some Suggestions of Solving the Problem of Chinese Culture Aphasia of English Education in Vocational College

Nowadays,it cannot be denied that most educators constantly emphasize on target language culture teaching,which results in the phenomenon of Chinese Culture Aphasia.some feasible suggestions on how to achieve the integration of native culture with target culture and solve the problem of Chinese Culture Aphasia are put forward.The suggestions include some reforms in teaching syllabus,textbooks,test and curriculum.Besides,teachers' self-improvement and students' cultural awareness improvement are also very essential.

An Empirical Research on Integrating Chinese Traditional Culture into College English Teaching

198 non-English freshmen students from Shandong Yingcai College were selected as research subjects.The subjects were divided into the experimental group(EG) and the control group(CG).The students in EG were taught English integrated Chinese traditional culture for three semesters,while the ones in CG were taught as usual.The results indicate that the integration of Chinese culture broadens the students' horizons and improves the students' ability to express Chinese culture in English and intercultural communicative competence.

Principles and Methods of Instructing Culture in English Majors' Vocabulary Teaching

The precondition of understanding the vocabulary of a language well is mastering the culture of that language.In China,vocabulary teaching has long been regarded as the core and the most difficult part in English teaching by the majority of English teachers.With the increasing cultural exchanges between China and the West and a better understanding of the importance of vocabulary teaching in academic circles,more and more scholars and English teachers have realized the necessity of instructing culture in vocabulary teaching.In order to improve English teaching,The article combines the advantages of instructing culture in English vocabulary teaching to put forwards its principles and methods.

Collective Oriented Culture and Its Negative Impact upon Oral English Teaching

As one of the most distinguished features of Chinese Culture,collective oriented culture is the deep structure of Chinese cultural psychology which has shaped Chinese character and influenced their behavior.As a result of it,Chinese students suffer this negative effect from collective orientated culture when acquiring English,especially in oral English acquisition.TEFL teachers should be aware of cultural psychology and try their best to minimize its negative effect instead of neglecting or even enlarging it during oral English teaching.