A Functionalist Approach to the Translation of Allusions in Chinese Tourism Texts

Allusions are very common in Chinese tourism texts. When translating them, translators should make the translated version both understandable and acceptable. With Nord's documentary translation and instrumental translation, this paper explores how to apply these two translation processes to the translation of allusions in Chinese tourism texts.

Intercultural Communication and Chinese Tourism Texts Translation

Intercultural communication language plays a crucial role in our global tourism.When we are doing translation we are doing intercultural communication in a sense,so it is necessary for translators to have intercultural communication awareness and be sensitive to the cultural elements in translation.Taking the perspective of intercultural communication,this paper analyses the cultural elements in Chinese tourism material translation in terms of culturally-loaded words and terms,and presents certain translation techniques a translator can use to deal with culturally-loaded words in their translation.

A Brief Discussion on Translation of Tourism Texts from Perspective of Translation Aesthetics

This thesis firstly points out that the translation of tourism texts undertakes the historical mission of intercultural commu-nication. Especially, tourism is now undergoing an age when people around the world spend much of their time and money knowing more about the characteristics of different cultures. However, when it comes to the translation of tourism texts, the collision between different cultures inevitably leads to many worrying problems, such as ambiguous and rigid translation, which should be taken into consideration. Consequently, this thesis aims to find out some effective solutions to the current problems existing in translation of tourism texts from the perspective of translation aesthetics, which is a way of the integration of translation and aesthetics. Due to the sophisticated coverage of translation aesthetics and the limitation of the paper's size, this thesis lays an emphasis on exploring the beauty in culture, beauty in simplicity, beauty in form and beauty in image in the process of tourism texts translation. The author hopes that this study can help translators create high-quality tourism texts translation to better serve the development of tourism in our country.

English Translation Study of Chinese Tourism Texts Based on the Skopos Theory--A Case Study of Hubei Scenic-spot Translation

Nowadays, China has witnessed vigorous development in tourism industry, and it has made a great contribution to Chinese economic growth. In order to draw more foreign tourists and demonstrate the unique charm and cultural deposits of Chinese landscapes, the translators should capitalize on appropriate translation methods so as to guarantee the translation quality.The thesis analyzes the guiding role of Skopos Theory in tourism texts with a lot of examples, taking the Hubei scenic-spot translation as a carrier, which has important guiding significanse to translators.

Tourism Texts Translation of Chichen Itza from the Perspective of Tourism Text Function

With the gradual expansion of China's influence,the translation of tourism texts has become one of the important media for cultural exchanges between China and foreign countries.This paper adopts the translation strategies of the foreignization and domestication,studies from the perspective of the function of the tourism text,and analyzes the proper nouns,Chinese four-character words,and sentence expressions in translation practice at the vocabulary and syntactic levels.Following the vocative function and information function contained in the tourism text,this paper elaborates on the purpose of attracting tourists and promoting the communication between Chinese and Western cultures.

On the Translation of Tourism Texts from the Perspective of Relevance Theory——Taking Luoyang Tourism Texts as an Example

With the relevance theory as a guideline and Luoyang's tourism texts as an example, this paper uses the method of exemplification and comparison, aims to explore English translation problems of Luoyang's tourism texts, and puts forward practical translation strategies respectively, thus helping to solve the problems in the English translation of tourism texts and promoting Chinese influence in the international context.

On Creative Strategies for Translating Guangxi Tourism Texts into English under the Perspective of ASEAN

Guangxi tourism texts are a kind of tool to show China's image.However,there are still lots of problems despite certain achievements in recent years in Chinese-to-English(C-E) translation of tourism texts.So,how to improve the quality of tourism materials is of great significance practically.The aim is to adopt the"Creation"Thought of Guo Moruo that emphasizes creation,charming translation,having empathy with the source language and experience,aiming at discovering proper and feasible translation standards and strategies and making it better serve for the tourism development between Guangxi and ASEAN countries.

Skopos theory and translating strategies of cultural elements in tourism texts

Tourism texts （shortened as TT） have become a principal means of promoting tourism in China. Cultural elements are abundant in those texts. Therefore, the proper understanding and rendering of such messages is the key to the quality of TT translation. Based on Skopos theory the paper focuses on the translating strategies of TT cultural elements.

A Study on Conventions of English Tourism Text

The major principle of Chinese-English translation is tourist-oriented,which means that the English version must be written in a language immediately comprehensible to the reader.Translations which conform to the tourists’habits of language use and aesthetic preference follow genre conventions of the English tourism text.This paper tries to discuss conventions of the English tourism text,so as to set a framework of reference for translators in considering the acceptability of translation.

Reflection of the Translated Version of The Introduction of Kenting

Published on Wechat and the Internet,The Introduction of Kenting is a brief tourism guidance for tourism lovers.The paper has analyzed and concluded the key and difficult points combined with the textual features and language styles from the perspective of function and purpose of the text.

基于“目的论”的旅游口号英译研究和翻译效果优化建议——以国内省级行政区中英文版旅游口号为例

根据旅游口号的文本特点,旅游口号的翻译最适用“目的论”翻译理论。以此理论为指导依据,选取国内旅游口号的英译案例进行分析,并对部分已有译文尝试改译并提出建议,如翻译时可针对口号内容、修辞、文化及受众等方面对传递的信息进行筛选和调整,以实现国内旅游口号英译效果的优化,使得译文能够达到在译语受众中的宣传目的,促进译语受众产生旅游消费欲望和旅游行为。

跨文化视阈下陕西旅游文本外宣翻译

陕西历史文化与旅游资源丰富,是国内外游客钟情的旅游目的地。陕西旅游文本的外宣翻译主要存在重语义轻信息、文化缺省、语言表达误差等问题。对此,译者应充分考虑跨文化交际的要求,立足源文众与译文受众之间的文化差异,选择合适的翻译策略和技巧、恰当地处理文化信息、充分尊重目的语受众需求与习惯。

旅游翻译中的语言生态伦理问题与修正策略

旅游外宣文本翻译对旅游推广和文化输出具有重要意义,当前我国各地旅游外宣文本翻译存在质量参差不齐的问题,破坏了旅游和目标语读者语言生态。旅游外宣文本和语言生态之间存在密切的关系。语言生态伦理是在语言使用和传播过程中,尊重和保护语言多样性、文化传统和生态环境的道德规范和原则。基于此,该文从语言生态伦理视角出发,分析了国内旅游外宣文本翻译中出现的问题,其主要表现在翻译中的语言歧视、文化误解、风格破坏、信息缺失等,并为解决这些问题提供了具体可行的修正策略。具体而言,译者要恪守语言生态伦理,全面理解文化差异,尊重语言风格,维护信息的准确性与完整性,提升专业素养,以期更好地宣传旅游景区形象。

多元系统理论下红色旅游文本译介问题与对策

红色旅游文本蕴含着丰富的革命精神和厚重的历史文化内涵,红色旅游文本译介有助于向世界传播中国红色文化,增强文化自信。文章以合肥市红色旅游景点为对象,剖析红色旅游文本译介问题,并借助多元系统理论提出相应对策:运用归化翻译策略,选取能够体现革命精神风貌、中西方共同价值观以及中国特色文化的内容作为译介材料,同时提高对外传播意识,扩大红色旅游文本传播途径,从而更好地向世界传播中国红色文化,助力中国文化“走出去”。

纽马克翻译理论视角下博物馆讲解词英译研究——以成都杜甫草堂博物馆讲解词为例

博物馆讲解词在传承中华优秀传统文化,坚定文化自信方面发挥着重要作用,但目前博物讲解词翻译质量良莠不齐,这不利于推动新时代博物馆高质量发展和服务文化强国建设。博物馆讲解词属于旅游文本,包含众多中国特色文化负载词、古诗词、楹联等。文本类型决定文本功能,继而影响着翻译策略的选择。该文以杜甫草堂博物馆中文讲解词为基础,以纽马克文本功能类型理论和交际翻译策略为指导,从词汇、句法、语篇三个层面探析翻译技巧在杜甫草堂博物馆讲解词英译中的具体运用,通过详细的案例分析使翻译理论与翻译实践更好地结合,为其他译者翻译旅游文本提供借鉴和参考,助力对外传播和弘扬中华优秀传统文化。

对外传播视域下旅游文本的瘦身翻译策略——以《西湖揽胜》的译写为例

以Sara Grimes对《西湖揽胜》的改写为例,从对外传播视域考察其翻译和改写中所采用的瘦身翻译策略及理据:删略特色不明显的词语;删略非知名历史人物、诗人或诗句;删略细枝末节信息等。Grimes的省译翻译策略是充分考虑了游客的阅读期待和接受偏好后,为实现良好的介绍效果所做出的合理选择。

旅游景点汉语介绍英译的功能观

功能派翻译理论20世纪70年代产生于德国,其奠基理论为翻译的“目的论”(Skopos theory)。本文运用翻译“目的论”的原理,从旅游景点介绍翻译的功能和目的性出发,选用目前我国一些地方旅游景点汉语介绍英译文本,从功能和实用性两方面的翻译失误加以剖析,论证了译者缺少翻译的目的意识是产生这些失误的根源。

近十年我国旅游文本翻译述评

旅游翻译是实用翻译的研究热点之一。通过对近十年来(2001—2010)发表在我国各大期刊上的旅游文本翻译分析,总结出6点发展趋势,即:(1)借鉴国外理论,开展多角度、跨学科交叉研究;(2)从我国国情和实践出发,本土实用翻译理论体系开始建构;(3)重视传达翻译策略和技巧;(4)注重调查研究,研究方法逐渐科学化,语料库的引入增强了实证性;(5)出现旅游翻译"理论与实践何为第一性"之争鸣;(6)号召旅游翻译规范化。在此基础上指出了存在的问题并做出展望,期待对未来旅游翻译理论和教学工作带来启示。

旅游文本翻译研究的语料库途径

传统的旅游文本翻译研究往往局限于个别词句、篇章段落的个案分析。而基于语料库的研究则能使我们利用真实自然的旅游语料客观描述旅游文本的文体特征和语篇功能,在现代语言学和翻译学理论指导下,对英汉两种语言的旅游文本进行对比分析,能够完整系统地描写出汉语旅游文本翻译的原则和方法。为此,我们采用定性与定量相结合的研究方法,从研究旅游文本本质入手,得出建立英汉旅游文本可比语料库、英语旅游文本可比语料库和汉英旅游文本平行语料库有利于旅游文本翻译的确当,从而能有效推动我国旅游业的发展。

纽马克文本功能指导下的翻译策略——以旅游广告文本翻译为例

纽马克的文本范畴理论为翻译实践标准提供了新的视角,不同的文本需要不同的翻译标准。文章从纽马克的文本范畴理论入手,探讨在文本功能指导下的翻译策略,并以具体的旅游广告文本翻译为例,采用交际翻译法详细说明文本功能的指导实践意义。