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Study on Further Development of Temples in the Mount Tai from the Perspective of Experience Economy
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作者 CHEN Fangying 《Journal of Landscape Research》 2014年第6期41-42,共2页
From the perspective of experience economy, this paper proposed that traditional temple sightseeing has been unable to meet needs of tourists, temple cultural sites must pay more attention to visitors' experience ... From the perspective of experience economy, this paper proposed that traditional temple sightseeing has been unable to meet needs of tourists, temple cultural sites must pay more attention to visitors' experience in tourism development. On the basis of analyzing characteristics of temple cultures in the Mount Tai and problems in its tourism development, strategies for the development of temple cultures in the Mount Tai were given from the perspective of experience economy. 展开更多
关键词 experience marketing TEMPLE Mount Tai STRATEGY
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