Research on Developing an Assessment Scale for Tourism Experience Elements of Ancient Shu Road Heritage Trail

Cultural ancient roads,known in Chinese as gudao,serve as heritage trails that carry historical exchanges across various regions in China.Due to their extensive preservation,wide geographical distribution,diverse thematic variations,and considerable tourist appeal,these paths have emerged as representative heritage trails,increasingly transforming into a novel tourism product experience that is highly favored by tourists and recognized by government authorities.However,research on ancient roads for tourism in China currently lacks a systematic theoretical framework,as well as relevant policies,regulations,and standards to guide their practical development.Therefore,there is a pressing need to draw upon international best practices and conduct foundational research to develop an experience element system that aligns with the perceptions,behaviors,and consumption characteristics of Chinese tourists,thereby advancing theoretical exploration in this field.This study focuses on the representative Ancient Shu Road as a case study and employs a mixed-method approach that integrates qualitative and quantitative research.It aims to construct a tourist-centric scale for the experience elements of ancient road tourism while analyzing the interactive relationship between these experience elements and tourist needs.This study addresses a significant gap in the development of indicator systems for domestic studies of ancient road tourism experiences.Ultimately,the study establishes a comprehensive scale that encompasses three core categories—trail resources and environment,facilities and services,and modes of tourism activities—along with eight primary dimensions:core resources,surrounding cultural environment,surrounding natural environment,tourism reception facilities and services,infrastructure and support services,information facilities and information services,and outdoor and recreational activities.This scale consists of thirty-two specific items,providing a robust reference for future research endeavors.Additionally,the study proposes specific development strategies related to key mechanisms,spatial configuration,and facility construction to enhance the overall development of ancient road tourism.

How Sense of Ritual in Tourism Impacts Tourists’Co-Creation of Tourism Experience Values:A Study Based on the Theory of Value Co-Creation

Establishing a sense of ritual within tourism consumption scenarios offers tourists the opportunity for interactive engagement.Drawing upon the value co-creation theory,this study constructed an influence mechanism model to examine tourists'active engagement in the process of co-creating tourism experience values.It employed Partial Least Squares Structural Equation Modeling(PLS-SEM)to empirically test the proposed hypotheses.The findings demonstrate that the model constructed in the present study exhibits robust reliability,validity,and explanatory power.The perception of the sense of ritual in tourism exerts a significant positive influence on tourists’co-creation of tourism experience values,thereby significantly enhancing both the communitas and flow experienced by tourists during their travels.Moreover,such communitas and flow can mediate the influence of the sense of ritual in tourism on tourists’co-creation of tourism experience values.This study contributes to advancing the current research on tourists’co-creation of tourism experience values and the sense of ritual in tourism,thereby providing theoretical foundations for cultivating a sense of ritual within tourism consumption scenarios.

Research on the Enhancement of Chongqing Cyberpunk Cultural Tourism Experience under the Background of Culture and Tourism Integration

As a new trend in tourism and cultural development,the integration of culture and tourism is capturing the zeitgeist with its unique charm.In this context,various regions have explored distinctive cultural tourism resources and created unique tourism brands through in-depth exploration and innovation of local culture.Chongqing,with its unique geomorphological features and distinctive architectural style,retains the deep flavor of traditional Chinese culture while cleverly integrating the futuristic sense of modern technology.This combination aligns perfectly with today’s popular Chinese cyberpunk style,making Chongqing an ideal place for the development of cyberpunk cultural tourism.This article investigates the history of cyberpunk culture and its current development status in Chongqing through a literature review.It then discusses the feasibility of developing cyberpunk cultural tourism in terms of social and cultural development needs and market demand.Based on a survey of cyberpunk tourists’experiences,the article deeply analyzes the existing problems of cyberpunk cultural tourism in Chongqing and proposes corresponding experience enhancement strategies,aiming to provide references for the development of cyberpunk cultural tourism in Chongqing Municipality.

Study on Tourism Experience Value and Revisit Intention: A Case Study of Zhaoqing Dinghu Mountain Scenic Spot

The good service experience,entertainment facilities and overall environment of a scenic spot,as well as the spending that tourists feel the value for money,will all affect tourists’ own tourism experience and thus affect their revisit intention A questionnaire survey was conducted to Dinghu Mountain tourists,and different analysis methods of SPSS 22.0 statistical analysis software were used to analyze the results of the questionnaire.The results showed that the tourism experience value and its dimensions had a positive impact on revisit intention,that is,hedonism,return on investment,aesthetic sensibility and service superiority of tourism experience value had a positive impact on revisit intention.The results will provide the theoretical guidance for Dinghu Mountain Scenic Spot to attach importance to tourist experience and to take corresponding measures to improve tourist experience.

Postmodern Society and Tourism

The purpose of this paper is to indicate that in today＇s circumstances of time and space compression, diversification of the tourism product, and diversity and multiplicity of tourist experiences, it is necessary to move away from the traditional typologically rigid and narrow theoretical framework towards more flexible conceptualisations. The paper brings a theoretical overview of theorists who have been meritorious for such a shift of opinion and associated with the emergence of the postmodern thought in the contemporary tourism theory. The abandonment of tourist typologies, the shift of attention towards the existential authenticity, and the admittance that tourism is a multisensory and physical experience bear witness to the recent theoretical shift in the study of the tourist experience which stresses the importance of the individual and his/her role in the tourist industry. New forms of tourism have been emerging, which have the potential to replace or at least change the already existing forms and fundamental tourism structures. A new type of tourism demand has significantly changed the nature of tourism offer. The alterations in the tourism offer and demand and the mere nature of the tourism product are usually associated with the concept of the post-tourist. By focusing on the effects of increasing mobilities of people and objects and new ways of sensing a touristic world, this work is a contribution to new directions in tourism analysis providing an account of various tourists＇ performances that help to constitute tourist destinations.

Analysis on the industry of tourism for the aged

The problem of aging, as a severe test in the world, has attracted wide attention all over the world. This article will study the development of the tourism pension industry on the basis of traditional old-age mode, compare the experience of the development of foreign tourism for the aged, and finally put forward some suggestions and thinking for the development of China＇s special color.

Ski Tourism Experience and Market Segmentation from the Perspective of Perceived Value:A Case Study on Chongli District of Zhangjiakou

As an emerging mountain vacation tourism product,ski tourism is becoming increasingly important in the domestic tourism market.As an important theory for studying the quality of consumer experience,perceived value has been widely employed in tourism research in recent years,and improving the ski tourism experience value has become the focus of competition among ski tourism destinations.Taking the ski tourists in Chongli District of Zhangjiakou as an example,305 valid questionnaires were collected by using online and offline methods.Based on the theory of perceived value,this paper adopted principal component analysis and cluster analysis to conduct a preliminary study of ski tourism experience and market segmentation.In addition,this paper examined the differences in demographic and behavioral characteristics of different types of ski tourists.This study finds that:(1)The perceived value of ski tourism experience includes four dimensions:facility value,perceived price,safety value and service value.(2)Using the perceived value to segment ski tourists,three different customer segments are identified:comfort-pursuant,price-sensitive and safety-oriented.(3)There are significant differences in key metrics,such as number of visits and stay time,among different types of ski tourists according to their demographic characteristics such as gender,age,monthly income,and behavioral characteristics.These results reveal the different dimensions of the perceived value of ski tourism experience and determine the market segments and characteristics of ski tourists.Developing a corresponding marketing strategy based on the different market segments can better promote the perceived value of ski tourists,and ultimately strengthen the competitiveness of the enterprises.

Value and Heterogeneity: Using a Choice Experiment to Evaluate the Coastal Recreational Environment

The management of the coastal park environment is a major ecological and economic development issue. In developing effective policies, relevant information is essential, especially the economic valuation of various recreation-related environmental attributes. This study used Dalian coastal parks as a pilot study area and estimated the willingness to pay(WTP) of tourists using three different discrete choice models. In this study, we analyzed the preference heterogeneity among the respondents regarding a combination of park attributes, and the individual respondent’s WTP values were estimated for each attribute. The results indicate that water quality amelioration and trash reduction had the highest economic values among the given attribute factors. In addition, the estimated tourist WTP varied considerably among different segments, such as among the visitors who preferred different recreational activities. These findings provide valuable information that will allow coastal park managers to develop policies which maintain a balance between tourism development and improvement of the coastal environment.